SIYOLISE SHINGA
Johannesburg
Summary
Experienced brand marketing professional focused on driving brand growth through targeted and precise strategies. Proven ability to deliver impactful results and make a significant contribution to overall business success. Purpose-driven strategist who consistently strives for excellence, both independently and as part of a collaborative team.
Overview
6
6
years of professional experience
Work History
Brand Manager | Family Care
Kimberly Clark
01.2024 - Current
- Responsible for the brand strategy review (situational analysis) – Working closely with EMEA team
- Responsible for developing Annual Brand Plan taking category, brand, consumer and customer priorities and objectives into consideration
- Responsible for executing Marketing Plan, briefing and guiding the agencies to deliver effective marketing campaigns
- Support the team in the creative development process for all ATL and BTL communication together with the various agencies
- Give input into media planning and spend
- Work closely with Digital Marketing specialist to ensure First Party Data, consumer engagement and other digital campaigns deliver on desired key performance indicators
- Partner with Shopper marketing & Category team to manage all the 'Below the line' activity, including sampling and activations, Point of Sale, and launches for specific brand portfolios
- Develop appropriate consumer & shopper insights, ensuring insights, channel & POP opportunities are incorporated into all strategies and plans – working closely with Category & Trade team
- Track, analyze and evaluate all brand and trade initiatives to ensure business results are achieved and brand equity is maintained - Delivers agreed brand, channel targets and sector profitability targets
- New product development & introduction (NPI – Project Management, from concept to launch)
- Ensure communication to all relevant stakeholders during projects
- Ensure that all business management standards, processes and procedures are applied and adhered to in all activities and adhere to the CFI’s and KC corporate compliance
- Managing cross functional relationships to deliver marketing objectives including Global & EMEA regional teams, R&D, Commercial, Finance, Production, and Supply Chain as well as agencies
- Evaluate data, marketing and competitor information from various sources; including sales performance, promotion performance, and market analyses - Nielsen
- Managing the research process where appropriate
- Ensure administrative responsibilities to facilitate campaign execution are attended to (creation of purchase orders, arranging sample stock, managing/tracking spend and project tracking in relevant status meetings)
Junior Brand Manager | Coffee & Creamer portfolio
AVI Limited
10.2023 - 12.2023
- Analysis of portfolio performance to provide recommendations for brand development
- Analysis and preparation of reports on brand performance (volume, NSV)
- Review of portfolio activity effectiveness to update or change plans as required
- Monitor and control expenses within the allocated budget
- Gather insights from existing research and market trends (global and local)
- SWOT analysis
- Assist in developing annual business/ brand plans for profitable company growth
- Assist in the development of a 3-year portfolio strategy
- Brainstorm ideas to meet marketing objectives
- Present and help execute plans for marketing activities and report on campaign results
- Provide assistance in developing brand positioning and communication strategies
- Assist and coordinate consumer and trade promotional activities and marketing events
- Participate in media strategy process and delivery of media plans
- Develop agency relationships
- Monitor communication / promotional spend
- Support brand team to introduce new products/ packaging in the market
- Work together with the brand and R&D teams to convert innovative business ideas into saleable products
- Assist in the development of commercial justification/ product and packaging/ launch plan and promotions
- Participate in monthly marketing and NPD meetings
- Market analysis and industry analysis to identify gaps/ opportunities
- Ongoing competitor analysis and trade visits
- Leverage market information to identify consumer trends and need
Assistant Brand Manager | Coffee & Creamer portfolio
AVI Limited
05.2022 - 09.2023
- Analysis of portfolio performance to provide recommendations for brand development
- Analysis and preparation of reports on brand performance (volume, NSV)
- Review of portfolio activity effectiveness to update or change plans as required
- Monitor and control expenses within the allocated budget
- Gather insights from existing research and market trends (global and local)
- SWOT analysis
- Assist in developing annual business/ brand plans for profitable company growth
- Assist in the development of a 3-year portfolio strategy
- Brainstorm ideas to meet marketing objectives
- Present and help execute plans for marketing activities and report on campaign results
- Provide assistance in developing brand positioning and communication strategies
- Assist and coordinate consumer and trade promotional activities and marketing events
- Participate in media strategy process and delivery of media plans
- Develop agency relationships
- Monitor communication / promotional spend
- Support brand team to introduce new products/ packaging in the market
- Work together with the brand and R&D teams to convert innovative business ideas into saleable products
- Assist in the development of commercial justification/ product and packaging/ launch plan and promotions
- Participate in monthly marketing and NPD meetings
- Market analysis and industry analysis to identify gaps/ opportunities
- Ongoing competitor analysis and trade visits
- Leverage market information to identify consumer trends and need
Marketing Trainee | General Medicines – Established Products
SANOFI SA
08.2021 - 05.2022
- Developing brand plans for the CNS portfolio
- Briefing and uploading HCP content on digital platforms
- Submitting events for approval by regulatory and medical
- Liase with sales team for brand strategy alignment to ensure sales targets are met
- Compiling sales reports
- Monthly analysis of sales forecasts and relevant financials
- Reporting on product sales and market share
- Volume sales forecasting for 2022
- Stock Management responsibilities to minimize short supplying the trade and write-offs
Marketing Trainee | Joint Ventures, Maas & Ice Tea portfolio
Clover SA
06.2020 - 07.2021
- Brand Strategy, including the setting of brand vision and value proposition for short as well as long term
- Managing budget of R21.1m for advertising and promotional items
- Creating and submitting POs and invoices for payment and filing for records
- Competitor and customer insights analysis
- Monthly analysis of sales forecasts and relevant financials and reporting on product sales and market share
- Managing and coordinating multiple 360 degree campaign elements such as TVC, Instore POS, social media and on-pack communication
- Writing comprehensive campaign and packaging briefs
- Managing agency partners to ensure that deliverables are understood and delivery dates are agreed upon for timeous reverts and completion on projects
- Stock management to minimize short supplying the trade and write-offs
Strategic Planning Intern | Volvo and Hunters
Grey South Africa
03.2019 - 07.2019
- Repositioning strategy development to penetrate into the emerging market for Volvo
- Repositioning of new Distell offering (Hunters Edge)
Education
Bachelor's Honours - Strategic Communication
University of Johannesburg
01-2019
Skills
- 4 x New Product Development / Launch
- 3 x Packaging Refresh projects
- Prism Awards Young Judge 2020
- Prism Award winner 2019
Timeline
Brand Manager | Family Care
Kimberly Clark
01.2024 - Current
Junior Brand Manager | Coffee & Creamer portfolio
AVI Limited
10.2023 - 12.2023
Assistant Brand Manager | Coffee & Creamer portfolio
AVI Limited
05.2022 - 09.2023
Marketing Trainee | General Medicines – Established Products
SANOFI SA
08.2021 - 05.2022
Marketing Trainee | Joint Ventures, Maas & Ice Tea portfolio
Clover SA
06.2020 - 07.2021
Strategic Planning Intern | Volvo and Hunters
Grey South Africa
03.2019 - 07.2019
Bachelor's Honours - Strategic Communication
University of Johannesburg
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