Summary
Overview
Work History
Education
Skills
Timeline
Generic

Siyabonga Brilliant Shangase

Marketing
Durban

Summary

Proven leader in sales and operations, excelling in customer relationship building and business development. At PepsiCo, significantly expanded the customer base and spearheaded a national testing campaign, showcasing exceptional client service and strategic sales growth. Expert in sales development and motivating teams, achieving remarkable revenue increases and customer satisfaction.

Overview

6
6
years of professional experience

Work History

Sales Representative

PepsiCo
01.2022 - 03.2024
  • Expanded customer base through cold calling, networking, and relationship building.
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
  • Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
  • Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
  • Generated additional sales opportunities with upselling and cross-selling techniques.

Sales Manager

Visionsure Consultants
02.2019 - 12.2021
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.

Operations Manager

The Edge Marketing
07.2018 - 01.2019
  • Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
  • Supervised operations staff and kept employees compliant with company policies and procedures.
  • Led hiring, onboarding and training of new hires to fulfill business requirements.
  • Developed and implemented strategies to maximize customer satisfaction.
  • Manage a team of 15 Brand Ambassadors, 3 Drivers and 2 Sound

Technicians.

  • Plan brand activations for Off-Con, On-Con and Mainstream customers
  • Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
  • Achievement: Project managing 1 National Testing Campaign for Count Pushkin and 1 Regional Testing Campaign 1 for Drosty Hof.

Education

Diploma - Marketing

Institute of Marketing Management
Durban, South Africa
04.2001 -

Skills

Customer Service

Sales Development

Client Service

Customer Needs Assessment

Customer Retention

Sales closing

Customer Relationship Building

Business Development

Timeline

Sales Representative

PepsiCo
01.2022 - 03.2024

Sales Manager

Visionsure Consultants
02.2019 - 12.2021

Operations Manager

The Edge Marketing
07.2018 - 01.2019

Diploma - Marketing

Institute of Marketing Management
04.2001 -
Siyabonga Brilliant ShangaseMarketing