Summary
Overview
Work History
Education
Skills
Awards
Systems
Timeline
Generic

Sivuyile Shaun Mazitshe

Cape Town

Summary

Experienced Head of Digital Campaigns and AI at FWH, leading the digital transformation of customer engagement strategy. Specializing in performance marketing, retention, and AI-led automation on key communication platforms. Expertise in integrating customer data with AI-driven campaign flows for optimized reach, personalization, and impact.

Overview

6
6
years of professional experience

Work History

Digital & AI Specialist

Financial Wealth Holdings
06.2024 - Current
  • Lead strategy, design, and execution of data-driven digital campaigns across WhatsApp, SMS, email, and social platforms—driving lead conversion, pack-out (sale) recovery, and client retention initiatives.
  • Launched and iterated SMS-to-WhatsApp funnel strategies for no-contacts and pending sales, resulting in measurable recovery of dormant leads.
  • Developed and optimized AI-powered WhatsApp automation flows to engage missed chat leads and unpaid clients, improving re-engagement by and reducing manual intervention.
  • Provide leadership in aligning AI capabilities with digital campaign goals, ensuring ethical and efficient data use across communication platforms.
  • Collaborate cross-functionally with sales, customer service, and tech teams to implement actionable insights from campaign performance data.
  • Analyze campaign ROI and present strategic reports monthly to senior leadership, informing marketing decisions and budget allocations.

Dialer Campaign Manager

Financial Wealth Holdings
09.2022 - 05.2024
  • Managing outbound and inbound administration functions on the telephony platform (Vicci dialer and Connex)
  • User creation and Management
  • Serving as first line support for any dialer issues
  • Collating and presenting dialer and CRM results to Mid – Senior Stakeholders
  • Data management and loading leads into the dialer
  • Real time analysis of dialer campaigns
  • Identifying and communicating any data anomalies or agent behavior issues
  • Driving dialer metrics (Answer Rate/ RPC Rate) to influence conversion to sales.

Quality Assurance Management

National Debt Advisors
05.2019 - 08.2022
  • Oversaw daily operations of the QA team to ensure calls are monitored and evaluated against established standards.
  • Set clear performance expectations and goals for the QA team.
  • Developed and implemented evaluation metrics to assess call center agent performance.
  • Prepared detailed reports on QA findings, including performance trends, common issues, and areas for improvement.
  • Collaborated with other departments to streamline processes and ensure a seamless customer experience.
  • Ensured that customer feedback is effectively communicated to relevant departments and incorporated into service improvements.

Education

Grade 12 NSC -

Fezeka High School
01.2015

Business Management course -

Udemy

Data Analysis Complete Boot Camp Course -

Udemy

Registered and Accredited First Aider -

01.2027

Skills

  • Innovative thinking
  • Trend Forecast and Analysis
  • Data-driven decision making
  • Strong communication abilities
  • Effective team leadership
  • Collaborative mindset
  • Relationship management
  • Management collaboration
  • Expert problem solving

Awards

  • Internal Compliance Certificate Award
  • Excellent Service Award

Systems

  • Connex AI Dialer
  • Vicci Dial
  • Nexis Comms – VB System
  • Cue desk
  • SMS Portal
  • Fresh Desk / Fresh Chat
  • Rather. Chat
  • Aqua BYC
  • Simplicity Client Flow

Timeline

Digital & AI Specialist

Financial Wealth Holdings
06.2024 - Current

Dialer Campaign Manager

Financial Wealth Holdings
09.2022 - 05.2024

Quality Assurance Management

National Debt Advisors
05.2019 - 08.2022

Business Management course -

Udemy

Data Analysis Complete Boot Camp Course -

Udemy

Registered and Accredited First Aider -

Grade 12 NSC -

Fezeka High School

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Sivuyile Shaun Mazitshe