Summary
Overview
Work History
Education
Skills
References
Languages
Software
Personal Information
Languages
Timeline
Generic
Siviwe Faku

Siviwe Faku

Johannesburg

Summary

I am a personable, strategic and commercially driven professional with extensive experience across sales, student recruitment, admissions, business development, customer experience and events. I combine strong relationship-building and networking capabilities with strategic thinking, analytical problem-solving and a results-oriented approach.

I have a proven ability to identify opportunities, build meaningful stakeholder relationships and contribute to revenue growth across dynamic and customer-focused environments. My experience spans the education, technology, events and entrepreneurial sectors, giving me a versatile understanding of both customer needs and organisational objectives.

I am a confident communicator, independent thinker and collaborative team player who is passionate about building strong relationships, improving customer experiences, developing new business opportunities and turning challenges into sustainable commercial outcomes. I thrive in forward-thinking environments that value innovation, integrity, accountability and continuous improvement.

Overview

1
1
Language
16
16
years of professional experience

Work History

Event Sales and Marketing Consultant

The Garden Venue
Johannesburg
07.2026 - Current
  • Managed inbound event enquiries, engaging clients to clarify event requirements and deliver tailored solutions.
  • Consult with clients on suitable venue, packages, services and event solutions.
  • Follow up with prospects and manage the sales pipeline from inquiry to confirmed booking.
  • Prepare and present quotations and proposals based on client requirements.
  • Negotiated with clients to resolve questions or concerns, successfully securing event bookings.
  • Built and maintained strong client relationships, fostering trust and satisfaction throughout the sales process.
  • Manage multiple prospects and bookings while working towards sales and revenue targets.

Admissions Consultant

HyperionDev
Johannesburg
02.2026 - 06.2026
  • Engaged potential students to provide information about HyperionDev programs.
  • Advised students on course selection and program suitability.
  • Engaged potential students to clarify program offerings and support informed decision-making.
  • Responded promptly to inquiries from prospective students regarding admissions requirements, application procedures and deadlines.
  • Collaborated with academic teams to align programs and admissions criteria.
  • Managed applicant data using CRM systems for efficient tracking.
  • Evaluated applications and maintained accurate records throughout the admissions cycle.
  • Compiled and analyzed statistical reports on admissions trends to inform strategic planning.
  • Guided and supported students through the admissions process, ensuring clarity and adherence to requirements.

Director of Student Recruitment

Blulever Education
07.2024 - 11.2025
  • Achieved remarkable turnaround of underperforming divisions through strategic leadership and restructuring.
  • Cultivated positive work environment that enhanced employee engagement, retention rates, and overall team morale.
  • Leverage professional networks and industry knowledge to strengthen client relationships.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations, improving overall team effectiveness.
  • Cultivate a positive work environment that fostered employee engagement, increased retention rates, and boost overall team morale.
  • Implement innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
  • Improve project efficiency with strategic planning, resource allocation, and time management practices.
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
  • Secured key partnerships that advanced company's growth strategy and expanded market reach.

Student Recruitment Manager

STADIO Higher Education
07.2022 - 06.2024
  • Obtain STADIO National Marketing and Student Recruitment objectives, targets and parameters
  • Ensure that accountability for all aspects of the plan is clear and measurable
  • Manage the implementation of the plan
  • Review progress and manage deviations from the plan
  • Report on progress against the plan
  • Ensured effective lead management to deliver actionable recruitment data and maintain accurate historical records
  • Reported to the National Marketing and Student Recruitment function and the Executive Head
  • Analyzed recruitment data to identify trends and inform strategy.
  • Regularly review the relevance of the strategy and action plans and amend if necessary
  • Review environment trends and historical information relevant to the School.

Customer Relationship Manager

Eduvos
09.2021 - 06.2022
  • Conducted customer analysis to identify trends and revenue opportunities
  • Analyzed competition to develop effective strategies
  • Contributed to segmentation strategy development - continually reviewing the strategy and continually identified new segments and markets
  • Initiated lead generation activities through presentations and events to attract new clients.
  • Established strong relationships with key partners with other schools based on segmentation strategy (new accounts)
  • Monitored customer satisfaction ratings to ensure quality service delivery
  • Facilitate early school interventions (with a long-term business development focus)
  • Monitored and maintained customer satisfaction ratings to enhance service delivery
  • Facilitated business reviews using CRM programs to assess account performance

Sales Manager

Vega School
05.2018 - 08.2021

Manage, motivate and support a team of nine salespeople and one marketing intern

  • Pro-actively maintain relationships with potential clients at various points of contact in an efficient, professional and timely manner
  • Pro-actively maintain relationships with potential clients at various points of contact in an efficient, professional and timely manner
  • Oversee Customer Relationship Management workflow process and accurate capturing of necessary data
  • Oversee Customer Relationship Management workflow process and accurate capturing of necessary data
  • Expanded lead databases each year by identifying and acquiring new contacts.
  • Maintained inventory of marketing materials to ensure availability for promotional activities.
  • Guide the team in proper procedure with training and development of efficient systems.
  • Guided team in proper procedures through training and development of efficient systems to enhance operational effectiveness

Student Advisor

Vega School
05.2017 - 05.2018
  • Achieved sales targets and implemented campus sales and marketing initiatives to attract students for undergraduate and postgraduate qualifications and short learning programs.
  • Initiated and managed relationships with prospective students at every stage of the recruitment process to encourage registration for Vega qualifications and report on campus sales activity per set targets.
  • Initiated on and off campus to convert enquiries into enrollments, meeting annual student intake targets.
  • Participated in campus promotional activities, including career fairs and open days.
  • Conduct interviews with prospective students and provide feedback on those interviews
  • Prepared sales figures and statistics.
  • Establishes and fosters productive relationships with teachers, principals, corporates and other relevant stakeholders
  • Compiled sales figures and statistics to assess performance.
  • Executed CRM workflow process to manage student interactions effectively.

Schools Marketer

Damelin Education Group
02.2015 - 04.2017
  • Initiate, Implement, and Oversee the school marketing plan for Damelin Centurion Campus
  • Develop and implement marketing and communication strategies for the campus
  • Acted as primary marketing contact, fostering relationships with Principals, Life teachers, learners, and parents to enhance the institution's image and visibility.
  • Work as a team with fellow school marketers from all Gauteng campuses with the goal of protecting and solidifying the Damelin Education Group brand
  • Submitted daily reports along with weekly, monthly, and annual plans to the Head of School Marketing, General Manager, and Sales Manager.
  • Attended career exhibitions and events in and out of province to promote campus offerings.
  • Submitted daily reports, weekly and monthly marketing plans for the Head of School Marketing, the General Manager, and the Sales Manager to ensure alignment and transparency.
  • Ensure timeous ordering and management of Damelin promotional and branding material for the campus
  • Conducted engaging school presentations on Damelin Centurion offerings and enrollment benefits to attract prospective students.

External Sales Representative

Advanced Telcoms
02.2013 - 08.2013
  • Specialize in the promotion of voice, connectivity, data mobile and telephone solutions to small and large businesses in Gauteng and surrounding provinces (Limpopo, North West, Mpumalanga and Free State)
  • Developed strategic relationships with leading brands to deliver customer benefits
  • Develop strong and strategic relationships with leading brands to pass on benefits to customers
  • Identified, installed, and supported telecommunication needs of clients
  • Identify, install, and support all telecommunication needs of the client
  • Provided expertise to optimize business telephone systems for efficiency and cost-effectiveness

Senior Promoter

Rodeo Touch
01.2011 - 12.2012
  • Promoting and facilitating activations to create awareness and drive sales for various brands (SAB, Vodacom, Discovery, Grass Valley and Telkom)
  • Facilitated registration process for staff, partners, and clients during corporate events to ensure smooth operations.
  • Assisting with the sourcing and recruiting staff personnel
  • Oversaw staff value delivery to maintain service quality during Operations Manager's absence.
  • Resolved customer queries and complaints to ensure timely resolution.
  • Supported new business development initiatives to expand client engagement.

Education

Short Programme in Advanced Project Management - Project Management

Damelin
Pretoria, South Africa

National Diploma in Marketing - Marketing

Nelson Mandela University
Port Elizabeth, EC

Matric - Secondary Education

Dale College Boys' High School
King William's Town, EC

Skills

Consultative Sales Student Recruitment Admissions Business Development Lead Generation Lead Conversion Relationship Management CRM management Client Consultation Negotiation skills EdTech Sales Event Sales Stakeholder Management Communication Target Achievement Team management

  • Admissions
  • EdTech Sales
  • Communication

References

  • Mr Leonardo Snyman - Stadio Higher Education, Pretoria, 0721549190, leonardos@stadio.ac.za
  • Mr. Paul Shaw - Eduvos, Johannesburg, 011 690 1700, paul.shaw@eduvos.com
  • Ms. Sandisiwe Mbele - Vega School, Pretoria, 012 343 3669, ssmbele@vegaschool.com
  • Mr. Thapelo Kgwete - Damelin, Pretoria, 0732927163, thapelo.kgwete@gmail.com
  • Mr. Justin Le Roux - Advanced Telcoms, Johannesburg, 086 111 3192, infojhb@advancedtelcoms.co.za
  • Mr. Emmanuel Mpande - Rodeo Touch, Johannesburg, 011 285 0000, info@rodeotouch.com

Languages

  • Mr Leonardo Snyman - Stadio Higher Education, Pretoria, 0721549190, leonardos@stadio.ac.za
  • Mr. Paul Shaw - Eduvos, Johannesburg, 011 690 1700, paul.shaw@eduvos.com
  • Ms. Sandisiwe Mbele - Vega School, Pretoria, 012 343 3669, ssmbele@vegaschool.com
  • Mr. Thapelo Kgwete - Damelin, Pretoria, 0732927163, thapelo.kgwete@gmail.com
  • Mr. Justin Le Roux - Advanced Telcoms, Johannesburg, 086 111 3192, infojhb@advancedtelcoms.co.za
  • Mr. Emmanuel Mpande - Rodeo Touch, Johannesburg, 011 285 0000, info@rodeotouch.com

Software

Microsoft Dynamics

, 5, Advanced,

Salesforce

, 4, Upper intermediate,

Stasy

, 4, Upper intermediate,

Formstack

, 4, Upper intermediate,

Slack

, 5, Advanced

Personal Information

Title: Director Of Student Recruitment

Languages

English
Proficient
C2

Timeline

Event Sales and Marketing Consultant

The Garden Venue
07.2026 - Current

Admissions Consultant

HyperionDev
02.2026 - 06.2026

Director of Student Recruitment

Blulever Education
07.2024 - 11.2025

Student Recruitment Manager

STADIO Higher Education
07.2022 - 06.2024

Customer Relationship Manager

Eduvos
09.2021 - 06.2022

Sales Manager

Vega School
05.2018 - 08.2021

Student Advisor

Vega School
05.2017 - 05.2018

Schools Marketer

Damelin Education Group
02.2015 - 04.2017

External Sales Representative

Advanced Telcoms
02.2013 - 08.2013

Senior Promoter

Rodeo Touch
01.2011 - 12.2012

Short Programme in Advanced Project Management - Project Management

Damelin

National Diploma in Marketing - Marketing

Nelson Mandela University

Matric - Secondary Education

Dale College Boys' High School
Siviwe Faku