Sisipho Zulu
Cape Town
Summary
“Driven, hard and smart working Bachelor of Social Sciences and Post Graduate Diploma in Marketing graduate, with 4years’ experience in quantitative and qualitative marketing research. Sisipho has demonstrated ability to work well and adapt to varying and challenging situations. Sisipho has effective communication skills and market knowledge. She is motivated to see things through to completion, both working alone and as part of a team. She is seeking a career position to further develop expertise and experience in marketing.”
Overview
10
10
years of professional experience
4
4
years of post-secondary education
1
1
Language
Work History
IGaming Brands Operations Team
Digital Outsouce
Cape Town
07.2020 - 11.2023
- Maintained business compliance with company standards, safety practices and regulatory and environmental requirements.
- Responsible for Acquisition Day to Day & Offer management
- Up-loading images for all acquisition promotions
- Testing of Landing Pages & Providing the Quality Assurance team members with acceptance criteria and scenarios to test
- Assisting with the implementation and communication of Acquisition projects into the CSC teams to ensure effective communication as well as ongoing CSC feedback.
- Customer Query resolution.
- Onboarding newbies into team, training them and giving feedback to specialist
- Created Onboarding docs to ease in members coming from other departments
- Liaising with Stakeholders around briefs and company standards.
- Creating Website Landing Pages brief in by client through various systems
- Testing full functionality of website Landing Pages
Business Compliance Content Curator
Digital Outsource Company
Cape Town
01.2019 - 11.2023
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Review briefs and legal compliance with brief owners and compliance team to ensure no miscommunication occurs
- Proofreading and editing of compliance and business content pieces as per the job spec and/or brief
- Checking facts against source material, doing independent research as needed
- Checking for the presence of and or create designated simple SEO elements within business and compliance content
pieces such as Page Titles, Meta Descriptions, h1 tags and h2 tags - Reviewing newly added or edited business and compliance pages on a staged environment to ensure content is ready
before publishing - Uploading and publishing of business and compliance content pieces through various CMS tools
- Manage business and compliance content pieces through different phases of production, including translations,
updates and QC requests - Maintaining business and compliance pages through the implementation of regular spot checks on spelling, grammar,
format, style, design and basic onsite SEO elements - Tracking, updating and delivering of status reports on any past, current and upcoming business and compliance
content projects - Ensuring business and compliance content is in line with the language style guide and brand voice of the specific
business entity. - Owning the responsibility and accountability that goes with managing business and compliance content pieces as an
entirety - Ensure deadlines are met, or that sufficient notification is given to relevant stakeholders to manage business and
compliance expectations correctly - Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Created content strategies for digital media.
- Created customized marketing materials to increase product awareness.
- Researched and analyzed industry trends to inform search marketing strategies.
- Devised effective link-building campaigns to increase website authority and visibility.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
Quality Assurance Coach
Digital Outbound
Cape Town
01.2017 - 01.2018
- Analyzed and evaluated training effectiveness and program outcomes.
- Conducted needs assessments to identify gaps in performance and develop targeted learning solutions.
- Provided coaching and mentoring to employees.
- Established and maintained quality control standards.
- Facilitated virtual, in-person and blended learning sessions.
- Developed job-specific competencies and performance standards.
- Developed and executed performance management programs to increase employee engagement and productivity.
- Wrote training manuals for outbound calling employees according to strict company guidelines and compliance protocols.
Sales Representative
Digital Outbound
Cape Town
01.2016 - 12.2017
- Engage with existing and prospective customers offering the current promotions in a professional manner.
- Retention of all customers
- Provide policy/product information to existing and prospective clients.
- Follow through on queries and assist in resolution of client queries.
- Engaged with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Trained and mentored new sales representatives.
- Outbound Sales with daily set KPI to be met daily and monthly
- Used customer insights to develop innovative sales strategies to increase sales.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Managed customer accounts to secure customer satisfaction and repeat business.
- Developed and implemented sales strategies to increase profits.
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
Project Executive
YDI Marketers
05.2014 - 12.2014
- Assisted in executing some of the administrative duties of t the contestant search
- Briefed learners on the processes involved in the search
- Sat on the panel of interviewers for the contestant search
- Gained experience on the day to day running of interview process
- A vast knowledge in communicative and people skills was required
- Overall Responsibilities:
- Assist and collaborate in the design, execution and delivery of projects
- Project related tasks- Writing proposals, designing questionnaires and Analysis reporting
- Client development and management- communicating client needs to internal team
- Handle client related project queries and update project timelines
- Generate insights and recommendations to meet client needs
- Project management which includes team administration, distribution of documents and
- Project scheduling
- Conducting desk research and competitive brands analysis
- To gather and download insights from immersions and ethnographies
Education
Bachelor of Arts - International Relations And Affairs
University Of Stellenbosch
Stellenbosch, South Africa 01.2011 - 12.2013
Post Graduate Diploma - Marketing
University of Stellenbosch
Stellenbosch 01.2017 - 12.2017
Skills
Strong Communication Skillsundefined
Timeline
IGaming Brands Operations Team
Digital Outsouce
07.2020 - 11.2023
Business Compliance Content Curator
Digital Outsource Company
01.2019 - 11.2023
Quality Assurance Coach
Digital Outbound
01.2017 - 01.2018
Post Graduate Diploma - Marketing
University of Stellenbosch
01.2017 - 12.2017
Sales Representative
Digital Outbound
01.2016 - 12.2017
Project Executive
YDI Marketers
05.2014 - 12.2014
Bachelor of Arts - International Relations And Affairs
University Of Stellenbosch
01.2011 - 12.2013
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