Summary
Overview
Work History
Education
Skills
Timeline
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Siphosethu Fokazi

Siphosethu Fokazi

Johannesburg

Summary

Brand and Marketing Manager with 5+ years of experience across digital strategy, brand positioning, campaign execution, and stakeholder engagement. Proven track record in managing brand equity, leading content creation, and driving data led decision making. Skilled in managing agencies, internal teams, and brand communications across digital and traditional media. Brings strategic insight, project leadership, and commercial acumen to deliver business growth.

Overview

7
7
years of professional experience

Work History

Freelance Digital Marketer

T.E Trade Events
12.2024 - Current
  • Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
  • Managed marketing campaigns to cultivate brand awareness and drive website traffic.
  • Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
  • Monitored and optimised advertising campaigns using Google, Facebook and Bing.
  • Collaborated with editorial and design teams to produce newsletters and quarterly publications including Professional Beauty Magazine and Aesthetic Medicine.
  • Designed marketing assets and social media creatives, increasing engagement and visibility.
  • Managed and scaled brand social media platforms; monitored and analysed traffic using Google Analytics.
  • Ensured regulatory compliance (copyright, data protection) across all content.
  • Regularly updated websites, newsletters, and social media content.
  • Covered events and hosted webinars, interviews, and live streams to promote the brand.
  • Executed strategies to grow audience and improve brand touchpoints across channels.

Digital Marketing Account Manager

New Age Explorer
01.2022 - 11.2024
  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Oversaw CRM, email marketing (Mailchimp, Mailerlite, Shopify), and digital content creation.
  • Managed campaign budgets and executed TikTok marketing campaigns aligned with brand goals.
  • Provided technical support for e-commerce (Shopify), website design, and implementation.
  • Produced SEO blogs and compelling copy to support social and email marketing efforts.
  • Led influencer marketing initiatives for brands like Red Square, Pets Planet, and Biltong Boytjies, from briefing through execution and performance analysis.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Delivered performance analytics and monthly reporting using insights to optimise strategy.

Assistant Marketing Manager

Azzuro
02.2020 - 07.2021
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Transformed corporate website and social media platforms to better engage customers and promote sales.
  • Coordinated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
  • Developed and managed integrated marketing and social media campaigns across Facebook, Instagram, and Twitter.
  • Enhanced customer engagement through community management and user-generated content strategies.
  • Directed logistics and operational coordination for branded events and activations.
  • Led brand partnership collaborations and influencer briefings to drive campaign success.
  • Boosted visibility and awareness through targeted PR, media coverage, and campaign messaging.

Digital Marketing Intern

Berlin November
11.2018 - 12.2019
  • Managed social media content scheduling, monitoring, and community engagement.
  • Participated in campaign planning, content production, and reporting on digital performance metrics.
  • Co-developed editorial calendars for marketing content across digital platforms.
  • Coordinated with agencies and internal teams to support branding initiatives.
  • Created media materials, wrote articles, and supported event coverage across channels.
  • Assisted marketing coordinators and graphic designers with website copywriting and proofing.

Education

Bachelor of Arts - Strategic Brand Communications (Honours)

Vega School of Brand Leadership
Johannesburg
05-2029

Bachelor of Arts - Strategic Brand Communications

Vega School of Brand Leadership
Johannesburg, South Africa
05-2022

Skills

  • Email Marketing (MailChimp, Mailerlite and Shopify)
  • Website Design and Management (Shopify, Wordpress & Wix)
  • SEO/SEM strategies
  • Brand Management & Strategy
  • Campaign Management
  • Content Creation
  • Data Analysis and Reporting
  • Copywriting
  • Customer Relationship Management
  • Paid Ads
  • Graphic Design (Canva)
  • Meta Business Suite & Hootsuite
  • Social Media Marketing and Management
  • Project Management
  • Influencer Marketing & Management

Timeline

Freelance Digital Marketer

T.E Trade Events
12.2024 - Current

Digital Marketing Account Manager

New Age Explorer
01.2022 - 11.2024

Assistant Marketing Manager

Azzuro
02.2020 - 07.2021

Digital Marketing Intern

Berlin November
11.2018 - 12.2019

Bachelor of Arts - Strategic Brand Communications (Honours)

Vega School of Brand Leadership

Bachelor of Arts - Strategic Brand Communications

Vega School of Brand Leadership

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Siphosethu Fokazi