Siphiwo Lindi
Senior Account Manager
Randburg
Summary
With nearly twenty years of experience in sales, account management, and client relations in the media and broadcasting sector, I am a seasoned Senior Account Manager. Throughout my career I have demonstrated the ability to meet sales target and cultivate long term relationships with clients. I have managed key portfolios, presented innovative ideas and produced outcomes on various channels. I am currently pursuing my second year in postgraduate studies in Business Administration.
Overview
19
19
years of professional experience
2006
2006
years of post-secondary education
4
4
Languages
Work History
Business Development Manager
BOO! CAMPUS MEDIA
12.2024 - 05.2025
- Meet and exceeded sales targets
- Maximise income from set portfolio
- Develop and Grow existing business
- Identify and grow new business opportunities
- Expand product offering within the portfolio
- Promote the company's media products and expertise in above-the-line media.
- Ensure timely and accurate client communication, delivering on promises.
- Negotiate win-win business solutions and develop knowledge of competitor products.
- Be proactive and innovative in creating solutions to meet client needs.
- Prepare and present compelling verbal or audio-visual presentations.
- Build and maintain strong relationships with clients and internal teams.
- Attend client and industry functions regularly.
- Develop relationships with agency contacts and direct clients (existing and new).
Senior Account Manager
YFM
03.2024 - 10.2025
- Consistently meet and exceed client-specific targets within the assigned portfolio.
- Identify and capitalize on new business opportunities to drive growth.
- Craft customized sales proposals and solutions tailored to client needs.
- Manage and negotiate all aspects of sales agreements, including renewals and renegotiations, ensuring compliance with governance guidelines.
- Provide comprehensive, multi-platform solutions to address clients' business objectives.
- Package and promote sponsorship opportunities across relevant platforms.
- Develop innovative sponsorship strategies to maximize client engagement.
- Regularly educate clients on the organization's full range of platforms and offerings.
- Analyze competitive market trends to uncover potential revenue streams.
Senior Account Manager
MULTICHOICE
01.2022 - 02.2024
- Consistently achieve targets within the designated portfolio.
- Identify and pursue new business opportunities to drive growth and expansion.
- Develop customized sales strategies and solutions tailored to individual client needs.
- Negotiate and finalize sales agreements, including renewals and renegotiations, in alignment with governance policies.
- Package and promote sponsorship opportunities on applicable platforms.
- Analyze competitive market trends to uncover potential revenue opportunities.
- Develop in-depth knowledge of client brands and their business strategies.
- Investigate lost or lapsed business opportunities to determine root causes and re-establish relationships.
- Maintain a thorough understanding of internal platforms to maximize sponsorship potential.
- Collaborate with Channel partners to identify potential sponsorship opportunities within programming.
- Prepare quarterly reviews and negotiation documents, utilizing client history to inform discussions.
- Provide Senior Management and clients with regular updates on tracking commitments, supported by monthly reporting.
- Develop and present client proposals and updates regarding new business opportunities.
Portfolio Manager Kaya FM
MEDIAMARK
04.2021 - 12.2021
- Drive and optimize sales revenue for the Kaya FM portfolio.
- Cultivate and strengthen relationships with key agencies and direct clients within the portfolio.
- Consistently meet and surpass quarterly and annual sales targets.
- Proactively present creative ideas and solutions to clients within agencies.
- Continuously seek new opportunities to upsell and enhance client partnerships.
- Ensure effective administration by delivering weekly and monthly status reports.
- Carry out a specified number of client visits, as agreed upon with management, to strengthen relationships.
- Develop and sustain productive working relationships with internal and external stakeholders.
Agency Account Manager
PRIMEDIA BROADCASTING
01.2017 - 03.2021
- Accelerate growth in key accounts, consistently surpassing prior fiscal year performance in alignment with company budget targets.
- Provide exceptional service to both agencies and clients, offering strategic guidance and innovative solutions.
- Strategically manage and execute sales activities to maximize outcomes.
- Identify and secure new business opportunities to drive company profitability.
- Design and implement strategic solutions that align with clients' overarching media and business objectives.
- Ensure client retention by consistently delivering high-quality, impactful work that exceeds expectations.
- Thoroughly understand and articulate client strategic and operational needs.
- Maintain high levels of client satisfaction, evaluated through feedback, reviews, and campaign performance.
- Adapt and refine strategies continuously to meet both client and company objectives.
- Proactively engage and collaborate across all departments to facilitate efficient problem-solving.
- Build, nurture, and expand business relationships.
- Effectively negotiate with clients to optimize proposals, ensuring alignment with client goals and company objectives.
Account Manager (Gagasi FM & Heart FM)
MEDIAMARK
09.2015 - 12.2016
- Lead and maximize sales revenue for the Tsiya Brands (Gagasi and Heart FM).
- Build and reinforce strong relationships with key agencies and direct clients within the portfolio.
- Consistently achieve and exceed quarterly and annual sales objectives.
- Proactively propose innovative ideas and solutions to agency clients.
- Continuously identify new upselling opportunities to enhance client relationships.
- Ensure efficient administration through the timely submission of weekly and monthly status reports.
- Conduct a designated number of client visits, as agreed with management, to strengthen partnerships.
- Foster and maintain productive working relationships with both internal and external stakeholders.
Agency Account Executive
MSG Group Sales
09.2014 - 08.2015
- Generate and maximize on sales revenue for Power FM and
- Capricorn FM
- Maintain and develop relationships with all the agencies
- under my portfolios and client direct
- Meet and exceed targets quarterly and annually
- Proactively pitch ideas to clients within agencies
- Always looking for new opportunities to upsell clients
- Always carry yourself in a professional manner to represent
- the MSG GROUP SALES brands.
Direct Account Executive
PRIMEDIA BROADCASTING
01.2011 - 08.2014
- Achieve and surpass revenue targets across all Primedia Radio stations (702, 947, Cape Talk, and Kfm).
- Consistently meet quarterly and annual net income goals.
- Build and sustain strong relationships with direct clients to drive revenue generation.
- Actively propose creative ideas to optimize sales revenue.
- Provide weekly reports and maintain an up-to-date sales pipeline.
- Deliver proposals and presentations to keep clients informed about new opportunities they can leverage.
- Prospect to attain new business.
Direct Sales Executive
CLEAR CHANNEL OUTDOOR
02.2007 - 12.2010
- Generate and maximize sales revenue for all out-of-home sites.
- Maintain and develop relationships with all the clients.
- Meet and exceed targets quarterly and annually.
- Proactively pitch ideas to clients.
- Always looking for new opportunities to upsell clients.
Education
National Diploma - Graphic Design, Advertising, Marketing, History of Graphic Design
TSHWANE UNIVERSITY OF TECHNOLOGY
Business Administration
MANCOSA
Skills
Customer relations
Digital marketing
Sales expertise
Revenue generation
Personal Information
- Date of Birth: 06/10/83
- Nationality: South African
Timeline
Business Development Manager
BOO! CAMPUS MEDIA
12.2024 - 05.2025
Senior Account Manager
YFM
03.2024 - 10.2025
Senior Account Manager
MULTICHOICE
01.2022 - 02.2024
Portfolio Manager Kaya FM
MEDIAMARK
04.2021 - 12.2021
Agency Account Manager
PRIMEDIA BROADCASTING
01.2017 - 03.2021
Account Manager (Gagasi FM & Heart FM)
MEDIAMARK
09.2015 - 12.2016
Agency Account Executive
MSG Group Sales
09.2014 - 08.2015
Direct Account Executive
PRIMEDIA BROADCASTING
01.2011 - 08.2014
Direct Sales Executive
CLEAR CHANNEL OUTDOOR
02.2007 - 12.2010
Business Administration
MANCOSA
National Diploma - Graphic Design, Advertising, Marketing, History of Graphic Design
TSHWANE UNIVERSITY OF TECHNOLOGY
Similar Profiles
NUR ATHIQAH BINTI MASDINUR ATHIQAH BINTI MASDI
Sales Assistant (Part Time) at Little Boo BooSales Assistant (Part Time) at Little Boo Boo
Jessica HitchcockJessica Hitchcock
Online Shop Owner at Ziggy Boo BooOnline Shop Owner at Ziggy Boo Boo
Jillian KotinJillian Kotin
Chapter Member at Her Campus MediaChapter Member at Her Campus Media
Thabo ManakaThabo Manaka
Volunteer at My Friend's General StoreVolunteer at My Friend's General Store
Christelle Oukouomi NoutchieChristelle Oukouomi Noutchie
Professional Nurse Specialty Psychiatry at Tara The H Moross Psychiatric HospitalProfessional Nurse Specialty Psychiatry at Tara The H Moross Psychiatric Hospital