Siphiwe Mathebula
Johannesburg
Summary
Results-driven and dynamic senior sales leader with over 18 years of experience in media sales, digital media, strategic partnerships, and business development. Adept at driving revenue growth, managing high-performing teams, and securing long-term partnerships with top media agencies and key clients. Extensive expertise in cross-platform commercial strategies across leading digital platforms including TikTok, X, Snapchat, and Spotify. Proven ability to deliver impactful solutions, negotiate large-scale trade deals, and foster sustainable business growth.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Agency Sales Lead
Aleph Holding
06.2024 - Current
- Spearhead media agency sales across TikTok, X, Snapchat, and Spotify in South Africa
- Establish and nurture B2B relationships with C-level executives from agencies and clients, fostering long-term partnerships and driving revenue growth
- Develop and implement cross-platform commercial solutions to align with client marketing objectives
- Organise agency workshops and academies to showcase Aleph's platform capabilities and drive engagement
- Negotiate strategic trade agreements, securing R256 million in deals with Big 6 agencies and independent firms
- Collaborate with internal teams and COO Steven Edge on agency rebates, performance monitoring, and deal structuring
- Lead initiatives to transition budgets from traditional media to Aleph's digital platforms
- Closed 5 agency deals across the Big 6 agencies (Publicis, Omnicom, IPG, Park Advertising, Dentsu) and indie agencies (PlusOneX, Traffic Brand), compared to just one the previous year before my involvement
- Negotiated R256 million in trade deals, significantly contributing to agency revenue growth and strategic alignment
Partner Director - TikTok
Aleph Holding
09.2023 - 05.2024
- Created and executed commercial strategies to drive revenue growth across South Africa's mid-market for TikTok
- Built and nurtured strategic B2B relationships with senior-level executives at agencies and clients
- Led a team of Client Partners (CPs) and Client Success Managers (CSMs), ensuring delivery of marketing objectives and quarterly revenue targets
- Delivered on quarterly business targets and led high-level negotiations with agency and key clients
- Led high-level negotiations with agencies and business partners to drive advertising investments
- Reported on weekly forecasts, team highlights, and areas of improvement
- Set quarterly KPIs for CPs and CSMs teams to drive growth
- Drove client education through workshops and strategic engagement programmes to enhance TikTok adoption
- Represented Aleph at industry events relevant to TikTok, showcasing thought leadership
- Achieved and exceeded quarterly revenue targets by expanding client portfolios and partnerships
- Represented TikTok at industry events, boosting market visibility and positioning Aleph as a strategic player
Head of Partnerships & Revenue
Datafree Technologies (MoyaApp)
07.2020 - 08.2023
- Managed key client relationships with agencies and advertisers to drive revenue growth and retention
- Closed deals with major clients such as Betway, ABSA, and Tiger Brands
- Led cross-functional collaboration with product, marketing, and legal teams to deliver tailored client solutions
- Developed strategic agency plans, boosting engagement and ensuring sustained growth across client portfolios
Head of Media Sales, Sponsorships & Commercial Partnerships
TRACE
01.2019 - 06.2020
- Managed sponsorship and sales across TV, digital, events, and mobile platforms
- Achieved and surpassed quarterly sales targets through strategic partnerships and client acquisition
Digital Channel Sales Manager
Kwesé TV
10.2017 - 12.2018
- Secured major sponsorship deals including R14M FIFA World Cup partnership with TOTAL and R10.5M with Opera Mini
- Built commercial templates and pipelines, contributing to over R28M in revenue collection
- Partnered with ESPN London to manage media plans and campaign deliveries
Account Manager (Sub-Saharan Africa)
DStv Media Sales
10.2014 - 09.2017
- Grew client portfolios year-on-year, closing high-value deals
- Delivered bespoke sponsorship solutions and media sales strategies
- Cultivated long-term relationships with agencies and direct clients
Digital Advertising Sales Manager
Mail & Guardian
07.2009 - 09.2014
- Increased digital revenue by 200% in the first two months
- Launched Native Advertising projects with Standard Bank and developed mobile platforms
Media Planner
TBWA Hunt Lascaris
01.2005 - 12.2007
Education
Postgraduate - Business Studies
Wits Business School
01.2019
Diploma - Media Studies
Boston Media House
01.2004
Skills
- Sales & Business Development
- Leadership & Team Management
- Strategic Relationship Management
- Digital Advertising Expertise
- Market Analysis & Reporting
- Public Speaking & Communication
Certification
- TikTok Product Certification: Certified in TikTok's advertising solutions, platform capabilities, and product offerings.
- Salesforce Training: Successfully completed Salesforce training to enhance CRM and sales strategies.
- Google DV360: Certified in Google Display & Video 360, demonstrating expertise in programmatic advertising and campaign management.
Timeline
Agency Sales Lead
Aleph Holding
06.2024 - Current
Partner Director - TikTok
Aleph Holding
09.2023 - 05.2024
Head of Partnerships & Revenue
Datafree Technologies (MoyaApp)
07.2020 - 08.2023
Head of Media Sales, Sponsorships & Commercial Partnerships
TRACE
01.2019 - 06.2020
Digital Channel Sales Manager
Kwesé TV
10.2017 - 12.2018
Account Manager (Sub-Saharan Africa)
DStv Media Sales
10.2014 - 09.2017
Digital Advertising Sales Manager
Mail & Guardian
07.2009 - 09.2014
Media Planner
TBWA Hunt Lascaris
01.2005 - 12.2007
Diploma - Media Studies
Boston Media House
- TikTok Product Certification: Certified in TikTok's advertising solutions, platform capabilities, and product offerings.
- Salesforce Training: Successfully completed Salesforce training to enhance CRM and sales strategies.
- Google DV360: Certified in Google Display & Video 360, demonstrating expertise in programmatic advertising and campaign management.
Postgraduate - Business Studies
Wits Business School
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