Promotions & Advertising Controller
SPAR KZN (Build it Division)
11.2022 - Current
- Expertise in coordinating regional marketing meetings, ensuring adherence to budgetary requirements and maintaining accurate Promotional Schedules.
- Successfully manage Guild and ad hoc promotions, delivering precise POS materials to enhance promotional efforts.
- Strategically oversee mid-month digital promotions and social media initiatives, collaborating with head office for maximum impact.
- Cultivate and sustain robust relationships with retailers through effective communication on promotional and advertising matters.
- Proficiently analyze retailer inquiries, delivering timely solutions and feedback to drive customer satisfaction.
- Organize product samples for photography to ensure an up-to-date national product library.
- Ensure the timely, error-free delivery of marketing materials across all stores in the region for both Guild and special promotions.
- Develop and implement a comprehensive annual marketing plan tailored to regional needs.
- Craft and execute impactful newspaper editorials and press advertisements for retailers.
- Advise retailers on policies, safeguarding brand equity while communicating essential information effectively.
- Support retailers in establishing their social media presence in collaboration with the digital department.
- Prepare engaging activation materials for new store openings, including brochures, invites, and advertorials, to enhance brand visibility.
- Assist in the planning and coordination of regional events such as new store openings, trade shows, family weekends, and store relaunches.
- Conduct market research as needed to inform strategic initiatives and promotional activities.