Promotions & Advertising Controller SPAR KZN (Build it Division)
11.2022 - Current
Expertise in coordinating regional marketing meetings, ensuring adherence to budgetary requirements and maintaining accurate Promotional Schedules. Successfully manage Guild and ad hoc promotions, delivering precise POS materials to enhance promotional efforts. Strategically oversee mid-month digital promotions and social media initiatives, collaborating with head office for maximum impact. Cultivate and sustain robust relationships with retailers through effective communication on promotional and advertising matters. Proficiently analyze retailer inquiries, delivering timely solutions and feedback to drive customer satisfaction. Organize product samples for photography to ensure an up-to-date national product library. Ensure the timely, error-free delivery of marketing materials across all stores in the region for both Guild and special promotions. Develop and implement a comprehensive annual marketing plan tailored to regional needs. Craft and execute impactful newspaper editorials and press advertisements for retailers. Advise retailers on policies, safeguarding brand equity while communicating essential information effectively. Support retailers in establishing their social media presence in collaboration with the digital department. Prepare engaging activation materials for new store openings, including brochures, invites, and advertorials, to enhance brand visibility. Assist in the planning and coordination of regional events such as new store openings, trade shows, family weekends, and store relaunches. Conduct market research as needed to inform strategic initiatives and promotional activities. Show Description