SIOBHAN ROTHENBURG

Copywriting, editing, proofreading, translations and voice-over direction for:

• TV and radio spots, print ads, leaflets, videos, POS, social media posts.
• Excellent communication skills, both verbal and written.
• Proven ability to develop and implement creative solutions to complex problems.
• Paying attention to detail while completing assignments.
• Learning and adapting quickly to new technology and software applications.
• Time management to complete all tasks within tight deadlines.
• Skilled at working independently and collaboratively in a team environment.

• Website copywriting, social media copywriting, radio spots, print ads, leaflets, translations, e-mail copywriting, corporate franchising brochure
• Customized brand message to reach and capture target audience interest and drive engagement.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Reviewed and edited final copy for accuracy and to correct grammar errors.
• Confirmed compliance with regulatory standards and guidelines prior to publication.
• Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
• Collaborated with illustrators and photographers to enhance content.
• Managed competing deadlines with efficiency.

Copy team leader for 10 years on Clicks Main brand, Clicks ClubCard, Clicks Pharmacies.

• Wrote TV ads, radio spots, print ads, leaflets, promotional brochures, internal communications, training videos, in-store POS, e-mailers and packaging.
• Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
• Confirmed compliance with regulatory standards and guidelines prior to publication.
• Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
• Conducted my own research to identify audience demographics, incorporating collected data into future copy.
• Wrote advertising copy for TV, Radio and print content, adhering to employers' overarching brand identity and personality.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Reviewed and edited final copy for accuracy and to correct grammar errors.
• Researched industry trends and customer preferences to inform copywriting efforts.
• Managed competing deadlines with efficiency.
• Developed and pitched story ideas to brand teams.
• Built, established and maintained relationships with sources.
• Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
• Produced original, creative content for promotional advertisements and marketing materials.

• Concepts, copywriting, translations, voice-over supervision on a number of large clients, including:
• Major accounts: Ackermans, Shoprite, Checkers, BP, SFW (Nederburg, Sedgwick's Old Brown Sherry), Pamper, Husky, Just Tiles, Wella, Colman Foods (Purity, Colman's Mustard), Parmalat, Canesten 1VC, Vineyard and Townhouse Hotels
• TV and radio spots, print ads, leaflets, videos, direct mailers and POS.
• Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
• Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
• Formatted copy to align with project-specific guidelines.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Researched industry trends and customer preferences to inform copywriting efforts.
• Reviewed and edited final copy for accuracy and to correct grammar errors.
• Collaborated with illustrators and photographers to enhance content.
• Built, established and maintained relationships with sources.
• Managed competing deadlines with efficiency.
• Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
• Produced original, creative content for promotional advertisements and marketing materials.

• Worked on a number of large accounts including: Santam, Everfresh milk, & custard, Bonnita, K.I.C., Rooibos Tea Board, Sanlam Properties, Glenryck and Saldanha Pilchards, Vital Health Foods, and Bokomo Cereals.
• Concepts and copywriting for TV and radio spots, print ads, leaflets, videos, POS, internal communications.
• VO direction, translations.
• Gained strong leadership skills by managing projects from start to finish.
• Developed strong communication and organizational skills through working on group projects.
• Proved successful working within tight deadlines and a fast-paced environment.
• Cultivated interpersonal skills by building positive relationships with others.
• Proven ability to learn quickly and adapt to new situations.
• Demonstrated a high level of initiative and creativity while tackling difficult tasks.
• Worked effectively in fast-paced environments.

Subjects passed:

- Marketing (incl. Business Administration)

- Market Research

- Advertising

- Production

- Copywriting & Design

- Economics

- Advertising Law

- Media Studies

- Consumer Psychology

• Professional development completed in Online Copywriting

• Completed professional development in FACEBOOK ADVERTISING, GOOGLE ADVERTISING, STRATEGY, REPORTING, SALES FUNNEL BUILDING, BUDGETING, CONSUMER PSYCHOLOGY AND DIGITAL MARKETING.