Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Sinovuyo Mapukata

Sinovuyo Mapukata

E-Commerce Coordinator
Cape Town

Summary

Experienced E-Commerce professional with a retail background, specializing in creating seamless online shopping experiences. Skilled in managing product listings, launching campaigns, collaborating with creative teams, and ensuring cohesive customer touchpoints. Passionate about problem-solving, creative thinking, and enhancing brand interactions online. Detail-oriented with a focus on the big picture impact of quality content, accurate product information, and clear communication. Seeking growth opportunities in an innovative environment that values continuous learning, embraces new challenges, and prioritizes customer experience excellence.

Overview

8
8
years of professional experience

Work History

E-Commerce Content Coordinator

CAPE UNION MART
09.2021 - Current
  • Plan and configure campaigns, promotions & launches in line with the agreed marketing and content calendars.
  • Set up and maintain product catalogs - including product names, descriptions, attributes, images & videos.
  • Compile monthly performance reports.
  • Implemented analytics tools to track content performance, identifying areas for improvement and adjusting strategies accordingly.
  • Coordinated with freelance writers and designers to produce visually appealing and informative content.
  • Conducted thorough research on industry trends to create relevant, timely, and engaging articles.
  • Continuously improved overall efficiency of the Content Coordination department through process evaluations and implementation of best practices.

E-Commerce Coordinator

THE FOSCHINI GROUP (PTY) LTD
02.2018 - 09.2021
  • Coordinate the movement of product samples between buyers and the photographic studio.
  • Merchandise products with relevant product information for the online catalog.
  • Conceptualize and create marketing briefs.
  • Daily execution of newsletter sends and weekly website banner updates.
  • Always ensure consistency and flawless customer journey.

Customer Relations Intern

ZEMP NATURALS
06.2017 - 10.2017
  • Manage customer complaints and ensure the issue is accurately and timely resolved.
  • Process incoming orders, and pick and pack the relevant product.
  • Generate invoices and send order details to customers.

Education

Post Graduate Degree - Language & Communication

UNIVERSITY OF THE WESTERN CAPE

Bachelor of Arts - Language & Communication

UNIVERSITY OF THE WESTERN CAPE

Higher National Certificate - Business Economics and Computer and Application studies

HUGENOTE HOËRSKOOL

Skills

    Keyword research

    Content scheduling

    Content strategy development

    Google analytics

    Teamwork and collaboration

    Strong attention to detail

    Problem-solving abilities

Accomplishments

  • Successfully launched the Foschini and Poetry of Living online stores, ensuring seamless user experience and alignment with brand identity.
  • Improved Cape Union Mart’s online product visibility from 85% to 100% within three months of joining the company.
  • Led the successful launch of the Gifting category on Poetry, introducing a curated customer journey that supported seasonal campaigns and increased cross-sell opportunities

Timeline

E-Commerce Content Coordinator

CAPE UNION MART
09.2021 - Current

E-Commerce Coordinator

THE FOSCHINI GROUP (PTY) LTD
02.2018 - 09.2021

Customer Relations Intern

ZEMP NATURALS
06.2017 - 10.2017

Bachelor of Arts - Language & Communication

UNIVERSITY OF THE WESTERN CAPE

Higher National Certificate - Business Economics and Computer and Application studies

HUGENOTE HOËRSKOOL

Post Graduate Degree - Language & Communication

UNIVERSITY OF THE WESTERN CAPE

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Sinovuyo MapukataE-Commerce Coordinator