Summary
Overview
Work History
Education
Skills
Range of portfolios worked
Awards and recognition
Notable Campaigns
Timeline
Generic

Sinomtha Ketse

Junior Marketing Manager
Cape Town

Summary

I am a young professional with a strong desire to succeed.

I am a reliable individual who is able to turn even the most complex instructions into a completed assignment. I can adapt to fast-paced environments as I have a good work ethic and perseverance which allows me to make sure that I meet deadlines. I also have a positive attitude and an energetic spirit which allows me to form good relationships with my partners. I am also a creative individual

Overview

8
8
years of professional experience

Work History

Junior Marketing Manager (Produce & Horticulture)

Woolworths Holdings Ltd
12.2022 - Current

Execution and activation of the Marketing and communication plans working in

collaboration with 360 Channel partner and business colleagues, Inclusive, but not

limited to the following:

- Completing and actioning the micro-detail of the marketing campaign briefs

- Contributing to the development and execution of digital strategies by briefing in the

360 partners and ensuring effective execution of our campaigns, as well as post

campaign reporting and budget capturing

- Ensuring the timely and effective execution of all campaigns. Maintaining brand

consistency across all channels.

- Working and maintaining a relationship with 360 partners to ensure that the

overarching communication objectives and big ideas are understood by the 360

partners executing them to deliver an integrated plan across all channels and touch

points.

- Delivering the agreed campaigns and channel briefs by engaging with key

stakeholders and areas of specialization across 360 areas within Marketing including

Agency, VM, Direct, Digital/Online, VM, PR, social media.

- Admin associated with campaigns ie. Payments, Recording and tracking the budget,

pre- production elements, samples, post-campaign reports, approvals

-Managing our weekly trade report for our Marketing Foods team

Marketing Assistant (Promotions, Africa , Engen)

Woolworths Holdings Ltd
04.2022 - 11.2022

Working on the foods promotions team doing the following

- Responsible for the smooth running of the Africa portfolio- operationally and end to

end, Inclusive of promo, campaigns (Love Local) and daily operational needs

-Working with the Engen, New stores/ Store extensions and Promo Marketing Managers

to support with marketing materials, such as print/ display, OOH, plasma and social

-Supporting store staff with marketing requests, such as updated ticketing, posters social

Posts, artwork etc.

-Daily difference (print, social , plasma, online) rotation for both Local and Rest of Africa

Marketing Coordinator

Bounty Brands: Apparel
01.2020 - 03.2022

Working on the Superdry Brand doing the following:

-Working closely with and supporting the Marketing Manager in the customisation of the

global marketing strategy for the local market

-Support Marketing Manager with the coordination of all above the line (Digital, radio,

print, PR,Point of sale etc) inclusive of copywriting and reporting

-Working closely with the Marketing manager and planning team to support seasonal

campaigns and sale activities.

-Support sales agents with marketing requests for wholesale customers, inclusive of

catalogues and enriched marketing information

-Coordinate marketing activities and outputs to ensure that it is customer oriented and

leads to an improved customer experience, inclusive of assisting with CRM

management and liaising with store staff and our operations and VM teams to ensure

that they are equipped to perform optimally.

Marketing Assistant

Woolworths Holdings Ltd
03.2019 - 05.2019

-Assisting in conceptualisation of media communications (emailers ,look-books landing

pages)

-Assist with coordinating and delivery of seasonal ticketing and in-store messaging

-Effectively help manage all projects to ensure adherence to critical paths, from

collecting samples through to Internal review, creative sign off and execution.

-Build and maintain effective relationships with Buying, Marketing, Sales Management,

VM, Digital, Online, Social, DM and Agency to deliver seamless communication to the

Customer.

-Project Management: Responsible for the smooth running of portfolio-operationally

and end to end

-Product management: Liaising with various groups to collate product and ensure that it

gets to where it needs to be in order to meet deadlines.

Marketing Assistant (Intern and Graduate Program)

Woolworths Holdings Ltd
07.2017 - 02.2019

-Office administration (Marketing and finance related)

Admin duties include but are not limited to:

-Scheduling and coordinating meetings and handover times

-Sending and receiving invoices

-Assisting in various daily operations

-product management

-Liaising with our other business partners such as our PR team and buyers

Education

Bachelor of Technology - Marketing Management

Cape Peninsula University of Technology
Cape Town, South Africa
04.2001 -

National Diploma: Marketing Management - Marketing Management

Cape Peninsula University of Technology
Cape Town, South Africa
04.2001 -

High School Diploma -

Kingsridge High School For Girls
King Williams Town
04.2001 -

Skills

Social media marketing

Digital marketing

Customer acquisition

Social media platforms

CHASE efficient

Ability to take initiative in order to meet deadlines

Able to work well in a team as well as individually

Agility

Excellent people and communication skills

Copywriting

Range of portfolios worked

Womenswear (clothing)

Lingerie

Menswear (clothing)

Homeware

Kidswear

Promotions (South Africa and international)

Hospitality (Engen)

Foods (Produce, Dairy, Protein and Horticulture)

Awards and recognition

WOOLWORTHS MARKETING DIFFERENCE AWARD:

December 2024


INTERNATIONAL CONTENT AWARDS 2025 (LONDON)

-Best purpose-led content (Gold award)

-Best use of innovative content marketing (Bronze Award)

(Above awards received by marketing team for campaigns I worked on)

Notable Campaigns

Woolworths Own Your Fit Campaign

Woolworths Style By SA Campaign

Superdry x Cheslin Kolbe Collaboration

Woolworths Love Local Campaign (Botswana)

Woolworths Produce Seasonal Campaigns

Woolworths Farming for the Future / Fishing for the Future  online navigation (Protein  Categories)

Woolworths Braai Campaign

Timeline

Junior Marketing Manager (Produce & Horticulture)

Woolworths Holdings Ltd
12.2022 - Current

Marketing Assistant (Promotions, Africa , Engen)

Woolworths Holdings Ltd
04.2022 - 11.2022

Marketing Coordinator

Bounty Brands: Apparel
01.2020 - 03.2022

Marketing Assistant

Woolworths Holdings Ltd
03.2019 - 05.2019

Marketing Assistant (Intern and Graduate Program)

Woolworths Holdings Ltd
07.2017 - 02.2019

Bachelor of Technology - Marketing Management

Cape Peninsula University of Technology
04.2001 -

National Diploma: Marketing Management - Marketing Management

Cape Peninsula University of Technology
04.2001 -

High School Diploma -

Kingsridge High School For Girls
04.2001 -
Sinomtha KetseJunior Marketing Manager