CRM
SINESIHLE KHALIMASHE
MARKET RESEARCH ANALYST
Pretoria
Summary
Driven and analytical researcher with a Master of Science in Geology (specialising in Geophysics) and diverse research experience across sectors, including telecommunications, geosciences, and water research commission. Gained valuable market research expertise at BMITechKnowledge, a leading research firm, where responsibilities included competitor analysis, data collection, and the preparation of actionable reports for strategic decision-making. Skilled in synthesising qualitative and quantitative data, leveraging tools such as Excel, GIS software, and CRM platforms. Demonstrates a strong commitment to lifelong learning and professional growth, with a proven ability to adapt advanced research methodologies to a variety of industries and deliver impactful insights.
Overview
10
10
years of professional experience
1
1
year of post-secondary education
Work History
Data Collector
National Sand and Stone Holdings
03.2023 - Current
- Product Market Research: Conducted in-depth secondary research to gather relevant market data, industry trends, and competitive insights. Products included lime, coal and activated carbon in South African Market. Additionally, compiled and maintained an extensive prospect list by identifying potential clients and stakeholders within target markets.
- Competitive Analysis: Identify the competitors offering similar products, using online directories, market reports and analyzing their pricing structure, to identify gaps and opportunities in the market.
- Assessing Customer Needs: Identifying customer preferences, pain points, and buying patterns by having telephonic interactions to inform product development.
Research Analyst Intern
BMITecknowledge
Johannesburg
03.2022 - 07.2022
- Conducted market and trend research for a large software company. The research identified key opportunities within various vertical segments and informed strategic approaches.
- Contributed to a large stakeholder satisfaction study for a fibre network operator in South Africa. Responsibilities included quantitative and qualitative data analysis, generating insights from results, and compiling comprehensive reports to measure performance, identify areas for improvement and inform strategic directions.
- "Supported implementation of surveys that gathered insights from over 100 respondents, driving project recommendations."
Graduate Intern
Water Research Comission
Pretoria
12.2021 - 07.2022
- I participated in phase 1 and phase 2 of Water Graduate Employment Program, program of WRC/DSI.
- Phase I : Placement at Sizanani, a charity organization, I was responsible for compiling and organizing secondary research data into professional presentations and reports to support organizational initiatives. Additionally, I prepared detailed business proposals
- Phase II: This phase emphasized preparing graduates for employment opportunities in water and sanitation sector by providing targeted support and industry-specific development. Through this initiative, I gained valuable exposure to sector and enhanced my employability within this critical field.
Geoscience Graduate Intern
Council for Geoscience
Pretoria
05.2018 - 05.2020
- Field Research and Sampling: Conducted geological mapping, groundwater monitoring, surface water assessments, and collected geological samples (rock, soil, and water) for laboratory analysis, supporting resource management and environmental studies.
- Geophysical Surveys and Data Analysis: Performed geophysical surveys using techniques like magnetic, gravity, electrical resistivity, and seismic methods; processed and interpreted airborne and ground data to create maps and 3D models using Geosoft Oasis Montaj and ArcGIS.
- Technical Reporting and Collaboration: Assisted scientists with drafting reports and contributing to quarterly updates, showcasing the ability to document findings and communicate results effectively in a team environment.
- Equipment Calibration and Testing: Ensured accuracy in geophysical research by conducting equipment testing and calibration at test sites before deployment, maintaining high-quality fieldwork standards.
Geology Tutor
University Of Fort Hare
03.2015 - 04.2018
- Academic Support and Practical Guidance: Facilitated first-year geology students' learning through tutorials, practical sessions, assignments, and test preparation, ensuring their understanding of foundational geological concepts and techniques.
- Field and Laboratory Assistance: Supported students in geological mapping during field excursions and provided hands-on training with laboratory instruments, enhancing their technical and fieldwork skills.
Education
Master of Science - Geology
University of Fort Hare
Alice, South Africa 03.2024 - 05.2024
Bachelor of Science Honours - Geology
University of Fort Hare
Alice, South Africa 01.2024 - 05.2024
Bachelor of Science - Geology And Geographic Information System
University of Fort Hare
Alice, South Africa 02.2024 - 05.2024
Skills
Research
Analytical
Market data collection
Communication skill
Report writing
Problem Solving
Stakeholder Engagement
Willingness to learn
Cultural competence
Software
ArGIS PRO BASIC
Geosoft Oasis Montaj
Timeline
Master of Science - Geology
University of Fort Hare
03.2024 - 05.2024
Bachelor of Science - Geology And Geographic Information System
University of Fort Hare
02.2024 - 05.2024
Bachelor of Science Honours - Geology
University of Fort Hare
01.2024 - 05.2024
Data Collector
National Sand and Stone Holdings
03.2023 - Current
Research Analyst Intern
BMITecknowledge
03.2022 - 07.2022
Graduate Intern
Water Research Comission
12.2021 - 07.2022
Geoscience Graduate Intern
Council for Geoscience
05.2018 - 05.2020
Geology Tutor
University Of Fort Hare
03.2015 - 04.2018
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