SINDISIWE JASSAT
Johannesburg
Summary
Dynamic business leader with a proven track record at Imperial Logistics Africa, excelling in strategic account management and client relationship development. Expert in driving growth through innovative logistics solutions and effective sales team leadership, achieving significant operational efficiency and client satisfaction. Adept at strategy development and talent acquisition, fostering high-performing teams.
Overview
20
20
years of professional experience
Work History
Managing Director
MHJ Holdings Pty Ltd
Johannesburg
07.2022 - Current
- Led strategic initiatives to enhance organizational performance and efficiency.
- Managed cross-functional teams to drive project completion and collaboration.
- Developed long-term business strategies aligned with market trends and consumer needs.
- Oversaw budget planning and resource allocation for various departments.
- Coordinated internal communications to ensure alignment across all levels of the organization.
- Implemented performance metrics to evaluate team effectiveness and productivity.
- Oversaw day-to-day operations of the company while coordinating with staff members.
VICE PRESIDENT: Business Development – Strategic Accounts
IMPERIAL LOGISTICS AFRICA (PTY) LTD
Johannesburg
09.2021 - 07.2022
- Established Imperial credibility by fostering relationships with stakeholders in strategic accounts.
- Formulated growth and retention strategies with Logistics Africa Operating Companies and Market Access entities.
- Developed comprehensive understanding of client businesses to address needs through tailored communication plans.
- Sourced industry insights to guide solutions and offerings for strategic accounts.
- Designed customized solutions integrating services across Imperial to optimize client outcomes.
- Led engagements with strategic clients to co-create opportunities for operational improvements.
- Managed escalations as lead point-of-contact for strategic client servicing issues.
- Drove account planning and sales forecasting processes for all strategic client accounts.
Commercial Director
AVERDA SOUTH AFRICA (PTY) LTD
Johannesburg
11.2019 - 08.2021
- Company Overview: AverdaSA is the Integrated Waste Management Company that is headquartered in Dubai. It provides transporting and treatment/disposal services in Healthcare, General Waste, Hazardous Waste and Landfills.
- Responsible for bringing Growth for Averda through various industries ranging from Government, Manufacturing, Industrial, Petrochemical and Healthcare
- Developed a winning Sales Strategy for the country and re-organized the Commercial business to fit the purpose for Growth
- Recruited great talent from diverse industries such as Commercial Banks, Petrochemical and FMCG
- Responsible for the P&L of 1 billion rand and growth target of 28% for 2021
- Responsible for bringing Solutions and Innovations portfolio into the business to help drive growth through ground-breaking initiatives and projects
- Leading a business division of 56 staff and 6 direct reports
- Responsible for managing margin performance to the minimum of 20% and above
- Responsible for putting in place the end to end Tender Process (Bid or No Bid)
- Responsible for developing the KAM process and the monitoring KPI’s
- Responsible for the Customer Contact Centre and Customer Care functions
- Representing SA in the global weekly and monthly call and reporting on the financial performance of the country
- Part of the local MANCO and Global EXCO
- Responsible for creating meaningful networks from various industries at a strategic level
- Reports to the Chief Growth Officer based in Dubai
COUNTRY MANAGER: SHELL AVIATION – EUROPE SOUTH AFRICA CLUSTER
SHELL SA
Johannesburg
08.2012 - 06.2017
- The role reported to the Regional General Manager EU/SA based in the UK
- Was responsible for overall management of the Aviation business in South Africa which included both the Commercial and Operational responsibilities
- Was responsible for cascading the Global Aviation Strategy in country and to ensure its operationalisation
- Full accountability for delivering the P&L and NIBIAT of R8-million per annum
- Managed 2 airports (Cape Town and Port Elizabeth) and an organization of ± 60 employees based at airports and head office
- Was responsible for setting financial targets, performance contracts, budgets and monthly performance reporting to the EU/SA Cluster that I was part of
- Was part of the Shell SA Executive Committee, responsible for the delivery of the growth plan up to 2020
- Reason for leaving: Entrepreneurship
GENERAL MANAGER: COMMERCIAL FUELS and BITUMEN
SHELL SA
Johannesburg
08.2012 - 03.2016
- The role reported to the Global Commercial Fuels and Lubricants Vice President based in Rotterdam
- Was responsible for the 4 sectors of business within Commercial fuels and Bitumen, i.e. Resellers, Manufacturing and Industrial (B2B), Mining and Bitumen
- The product portfolio under this role ranged from Gasoil, Petrol, Kerosene, Asphalt to HFO
- The business was responsible for a gross sales revenue of R21-billion per annum, with a profit of approximately R800-million per annum (± $60-million)
- Responsible for developing sales performance targets for the Sales Teams
- Responsible for budgeting, cash flow management, deal profitability reviews and approvals, performance management and appraisals
- Was responsible for putting together the 5 year Growth Strategy and Route To Market Strategy for the CF business up to 2017
- Was responsible for leading the CF Business Unit with highly experienced direct reports ranging from Sales Managers, Technical, Pricing, Engineering, HSSE, Marketing, and other Indirect Reports such as Finance, HR
COMMERCIAL BUSINESS MANAGER: TRADING, SUPPLY and LOGISTICS
PETROSA
Cape Town
04.2011 - 08.2012
- The role reported to the Vice President of the Trading Supply and Logistics Division
- Headed up the Commercial and Industrial Business within PetroSA
- Own responsibilities included developing the Commercial B2B Downstream strategy that would enable PetroSA to become a major player in the Downstream Petroleum Industry
- The Strategy was approved by the board in 01/2012 (left the company when it was in the implementation stage)
- Was responsible for growing the BEE participation in the Petroleum Industry as mandated by DOE
- Grew own portfolio from ± R380-million liters in 2010/11 to an estimated R500-million liters in the Financial Year ending 03/2012
- The Commercial Strategy was aimed at contributing an additional 300-million liters in 2012/13 Financial Year
- Was also responsible for the back office function through leading the call centre personnel
- Own direct reports included Sales team of 2 Sales Managers, with a new structure to grow to 8 Account Managers and the Back Office Manager
- The product portfolio included LPG, Kerosene, Gasoil, Petrol, HFO and Bunker Fuel
- Was part of the TS&L Management Committee, responsible for running the affairs of Trading, Supply and Logistics
- Acted as the Vice President : Supply, Trading and Logistics, from time to time
- Reason for leaving: Headhunted
MANAGER BUSINESS DEVELOPMENT: SALES TEAM
BARLOWORLD LOGISTICS
Johannesburg
01.2010 - 03.2011
- The role reported to the Divisional Director of Supply Chain
- Was responsible for the growth strategy of integrated Logistics and Supply Chain Management Solutions to Blue Chip organizations within the Petroleum, Automotive, FMCG, Retail, Construction and Mining sectors
- Responsible for leading, coaching and performance management of own direct reports
- Selling 4PL logistics and supply chain solutions to various industries
- Working with the Solutions and Project Management Teams on the Sales Go-No Go process
- Responsible for business development within the Logistics and Supply Chain Division of Barloworld
- Reason for leaving: Increase in job scope
NATIONAL SALES MANAGER: TRANSPORT and GOVERNMENT
MASANA PETROLEUM SOLUTIONS
Johannesburg
05.2005 - 08.2009
- The role reported to the General Manager for Transport and Government
- Was responsible for the management of a Sales team of 9 Account Managers, giving guidance, mentorship and coaching
- Own team was responsible for the growth and maintenance of over 460-million liters per annum and managing an income of ± R400-million per month
- Own role was responsible for building strong customer relationships with existing and new customers to ensure volume maintenance and growth
- Own portfolio was a mix of Blue Chip Accounts such as Imperial, Transnet, JHB Metrobus, JD Group. This involved managing complex relationships, projects and tailor- make solutions for these Blue Chip accounts
- Managed a debtors book of ± R400-million month on month through own Sales team and the back office support
- Was involved in the overall Human Resources Management of a team that involved Selection and Recruitment, drafting Performance Contracts, Performance Appraisals and Disciplinary Actions
- Reason for leaving: Completed MBA and looking for new and bigger opportunities
Education
MBA - Marketing and HR
University of Pretoria (GIBS)
Illovo, Johannesburg01.2010
Post-Graduate Diploma - Information Science
University of Cape Town
Cape Town, South Africa12-1995
B.SOC.SC - Industrial Psychology
University of Cape Town
01.1994
Skills
- Sales Team Leadership
- Business Development Management
- Waste Management - Pricing and Commercial Sales
- Logistics and Supply Chain Solutions Sales
- Aviation Sales and Operations and 3rd Party Stakeholder Management
- Strategy Development
- Talent Acquisition
- Strategic planning
- Business development
- Client relationship management
- Operational efficiency
Affiliations
- BITUGUARD (Shell owned company) – Alternate
- Chairperson (Shell SA)
- Board of Director PASASA (PetroSA)
Timeline
Managing Director
MHJ Holdings Pty Ltd
07.2022 - Current
VICE PRESIDENT: Business Development – Strategic Accounts
IMPERIAL LOGISTICS AFRICA (PTY) LTD
09.2021 - 07.2022
Commercial Director
AVERDA SOUTH AFRICA (PTY) LTD
11.2019 - 08.2021
COUNTRY MANAGER: SHELL AVIATION – EUROPE SOUTH AFRICA CLUSTER
SHELL SA
08.2012 - 06.2017
GENERAL MANAGER: COMMERCIAL FUELS and BITUMEN
SHELL SA
08.2012 - 03.2016
COMMERCIAL BUSINESS MANAGER: TRADING, SUPPLY and LOGISTICS
PETROSA
04.2011 - 08.2012
MANAGER BUSINESS DEVELOPMENT: SALES TEAM
BARLOWORLD LOGISTICS
01.2010 - 03.2011
NATIONAL SALES MANAGER: TRANSPORT and GOVERNMENT
MASANA PETROLEUM SOLUTIONS
05.2005 - 08.2009
MBA - Marketing and HR
University of Pretoria (GIBS)
Post-Graduate Diploma - Information Science
University of Cape Town
B.SOC.SC - Industrial Psychology
University of Cape Town
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