Agile CRM
Simphiwe Tshabalala
Marketing Assistant Marketing Coordinator Digital Marketer
Johannesburg
Summary
Innovative Marketing leader with3 + years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
3
3
years of professional experience
8
8
years of post-secondary education
1
1
Certification
Work History
Sales and Marketing Intern
Telkom
07.2021 - 08.2022
- Helped sales professionals maintain customer relationships by making follow up calls to recent buyers.
- Strengthened client relationships through regular communication and follow-ups, leading to repeat business.
- Conducted market research to identify potential clients and developed tailored sales strategies.
- Contacted prospective customers through phone calls and emails to develop business.
- Established lasting customer relationships using active listening and problem-solving skills.
- Demonstrated willingness and interest in learning new tasks and skills.
- Developed strong product knowledge, enabling effective communication of features and benefits to potential customers.
- Demonstrated products to customers, answered questions, and redirected objectives to positive features.
- Managed customer expectations and helped navigate sales processes.
- Utilized CRM software to manage customer information, streamlining processes within the sales team.
Marketing Coordinator and Office Administrator
UJ Arts Centre
12.2023 - 07.2024
- Develop and execute marketing campaigns to promote upcoming events, performances, exhibitions, and workshops hosted by UJ Arts Centre
- Coordinate the production of marketing materials including posters, flyers, brochures, and digital assets, ensuring they adhere to brand guidelines and messaging strategies
- Manage day-to-day administrative tasks such as answering phones, responding to inquiries, handling mail, and maintaining office supplies inventory
- Coordinate meeting schedules, book venues, and prepare meeting agendas and minutes for internal meetings and stakeholder engagements
- Collaborate with event organizers and production teams to develop marketing plans tailored to specific events, targeting relevant audiences and maximizing attendance
- Liaise with artists, performers, and collaborators to gather necessary information and assets for marketing purposes, such as bios, photos, and promotional videos
- Collaborate with internal stakeholders to ensure content aligns with brand guidelines, messaging strategies, and marketing objectives
- Assist in creating compelling digital content including website copy, social media updates, email newsletters, and digital advertisements
- Manage and maintain Sysmex SA's social media profiles on platforms such as LinkedIn
- Monitor social media channels for engagement opportunities, responding to inquiries, comments, and messages in a timely and professional manner
- Support the planning, execution, and optimization of digital advertising campaigns across various platforms such as Google Ads, LinkedIn Ads, and display networks
- Monitor campaign performance metrics and provide regular reports and insights to optimize campaign effectiveness and ROI
- Assist in the creation, segmentation, and deployment of email marketing campaigns using marketing automation platforms.
- Managed workflow between staff, coordinating documents and creative material distribution.
Marketing and Communication Assistant
ASSITEJ SA
Johannesburg
07.2023 - 01.2024
- Assist in creating and scheduling social media content across various platforms (e.g., Facebook, Twitter, Instagram) to engage with followers, promote events, and share relevant news and updates
- Support the development of marketing collateral such as posters, flyers, digital banners, and promotional videos to effectively communicate Assitej SA's mission, programs, and events
- Assist in planning and executing marketing strategies to promote upcoming theatre productions, festivals, workshops, and educational programs organized by Assitej SA
- Collaborate with the marketing team to develop and implement email marketing campaigns using platforms like Agile, targeting segmented audiences with tailored messaging and promotions.
Digital Marketing Assistant
Sysmex South Africa
02.2024 - Current
- Assisted in the development of comprehensive digital marketing plans aligned with company goals and objectives.
- Evaluated campaign performance using various analytical tools, providing valuable insights for future optimizations.
- Generated high-quality leads for sales team through targeted email marketing campaigns.
- Ensured consistent branding across all digital platforms, strengthening the company''s online presence.
- Analyzed website analytics data to identify areas of improvement and recommend necessary adjustments to digital marketing strategies.
- Collaborated with cross-functional teams on integrated marketing campaigns, maximizing reach and impact.
- Monitored industry trends and competitor activity to stay ahead of emerging digital marketing best practices.
- Supported content creation efforts for blog posts, whitepapers, and case studies to enhance brand credibility and drive organic traffic.
- Implemented A/B testing strategies on various digital assets like landing pages or email copy to improve overall conversion rate.
- Conducted keyword research to optimize content for better search visibility and rankings.
Education
Bachelor of Arts - Marketing Management And Research
University of Johannesburg
Johannesburg, South Africa 02.2019 - 12.2021
High School Diploma -
Kwadedangendlale Secondary School
Soweto, South Africa 01.2014 - 12.2018
Skills
Data Analytics
Marketing Collateral Creation
Digital Marketing
MS Office Suite
Strategic event planning
Typo3 CMS
Content Marketing
LinkedIn Ads
Microsoft 365 Dynamics
Content Management Systems
Agile CRM
SemRush
Google Analytics
Search Engine Optimisation
Social media management
Project Management
Certification
4IR Fourth Industrial Revolution, University of Johannesburg Department of Marketing Management, Johannesburg, South Africa
Software
Microsoft Dynamics 365
Rocketseed
Timeline
Digital Marketing Assistant
Sysmex South Africa
02.2024 - Current
Marketing Coordinator and Office Administrator
UJ Arts Centre
12.2023 - 07.2024
Marketing and Communication Assistant
ASSITEJ SA
07.2023 - 01.2024
Sales and Marketing Intern
Telkom
07.2021 - 08.2022
Bachelor of Arts - Marketing Management And Research
University of Johannesburg
02.2019 - 12.2021
High School Diploma -
Kwadedangendlale Secondary School
01.2014 - 12.2018
4IR Fourth Industrial Revolution, University of Johannesburg Department of Marketing Management, Johannesburg, South Africa
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