Simon Tayler
Senior Account Manager
Ballito
Summary
Self motivated professional with proven success in driving innovation and early adoption of emerging technologies and platforms. Expert in managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies. Well over 15 years experience in digital marketing with a keen focus on conversion rate optimization and lead generation.
Overview
21
21
years of professional experience
11
11
years of post-secondary education
2
2
Languages
Work History
Ecommerce Marketing Manager
MediPro
Ballito
08.2019 - Current
- Built & Optimized website in Wordpress + Woocommerce
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Improved website visibility through development and implementation of SEO strategies.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Optimized email campaigns to increase open and click-through rates.
- Grew website to 7 figure turnover in 18 months
Digital Marketing Consultant /Web Developer
Pixel Bay
Ballito
08.2008 - Current
- Responsible for creating and implementing digital strategies for clients in Canada, UK, UAE, Australia and South Africa
- Responsible for online marketing activities of clients (SEO, PPC, Conversion Rate Optimization, Landing Pages)
- Responsible for all web design & development
- Ecommerce Planning and Execution
- Management of client relationships and sales for Pixel Bay
- Strategic planning for Pixel Bay and on behalf of clients
- Managed outsourced relationships and suppliers
- Technology used: Wordpress, Shopify, Magento, Klaviyo, Omnisend, Google Ads, Meta Ads, Google Analytics, Google Merchant Center
- Clients Included: Investec, LexisNexis, Impro Technologies, Iron Fist Clothing (Aus & RSA),
- Achievements: Over 400 Website built and deployed
Online Marketer
Fleet Street Publications
Johannesburg
01.2008 - 08.2008
- Created and managed landing pages for products.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Optimized email campaigns to increase open and click-through rates.
Data Analyst
Unilever
Umhlanga
09.2007 - 01.2008
- Analyzed customer purchasing data in order to provide actionable reports to brand owners
- Analyzed promotional data to understand the performance of marketing activities both in-store and nationwide
- Untilised historical data to understand seasonal trends in order to recommend promotions, new product launches and stock movement
- Monitor competitors in order to track market share and impact on brand performance
- Created monthly and weekly reporting suite to monitor KPIs
- Perform ad hoc analysis when necessary to explain anomalies or track specific trends
- Analyse and implement findings from AC Nielsen reports
Senior Planner
Haygarth
London
05.2006 - 06.2007
- Created reports to track performance of marketing campaigns and suggest improvements.
- Conducted market research and analysis to identify consumer trends and preferences.
- Analyzed industry trends and benchmarked competitors to inform marketing strategies.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Generated reports to support development and implementation of marketing plans.
- Researched and evaluated potential new markets and products.
- Clients: Nokia, Club Nokia (eCRM), Gillette, SMA Nutrition, KIA cars, KFC
Marketing Analyst
Royal Bank of Scotland
London
08.2005 - 05.2006
- Conduct bespoke analyses of the external market place as required by front-line businesses
- Support the process for acquiring and rationalising information provided by third party data providers, relate to customer data where possible and identify sales opportunities
- The interrogation, manipulation and querying of core datasets and systems in response to specific requests in particular, front-line businesses and other parts of Corporate Banking Systems
- The identification of opportunities for the Core Corporate Bank, both in terms of income generation and retaining and growing customer numbers
- The use of a range of communication media – including written reports, oral presentations, the intranet – to disseminate timely and actionable market analyses tailored to the target audience
- External market analyses, working with 3rd party data to gain a better understanding of the bank’s Mid-Market Businesses
- Key member in setting up new business opportunity within the Core Corporate Bank
Product Manager
Lloyds TSB
London
03.2004 - 08.2004
- Co-ordination and production of management sales reporting in order to generate leads and cross sale opportunities
- Working with Market Research agencies to compile qualitative and quantitative key performance indicators to support and drive marketing initiatives through all channels
- Identify gaps in the market and develop strategies to improve customer acquisition and retention
- Analysis and reporting of Customer Insight data in order to track marketing campaigns, strategy plans and market position
- Management of high level reporting and co-ordination of key business plans, budgets and forecasts
- Responsible for identifying key areas of process improvement for quality customers through market research and customer insight analysis
Business Analyst
GE Capital, European Corporate Payment Products
London
05.2002 - 12.2003
- Responsible for the management of all Management Information Systems, analysis and reporting thereof to Finance and Risk Manager
- Created and implemented various Access and Excel databases in order to streamline and improve reporting capabilities
- Set up Client Profitability mapping and infrastructure in order to enhance portfolio management
- Created detailed sales analysis reports in order to further improve client and product support as well as leveraging existing supplier base and identifying areas for future volume growth and market penetration
- Responsible for tracking, administration and payment of credit card rebates to all clients through advanced Excel modelling
- Creation and implementation of pricing policies for software and service fees in Europe - identified £50k in potential fees
- Variable cost tracking and analysis for suppliers - identified £85k in annualized savings through data cleansing and research projects
- Analyzed key aspects of business to evaluate factors driving results and summarized into presentations
Education
Diploma - Apologetics
RZIM Academy
USA 12.2020 - 04.2021
Bachelor of Arts - Theology & Biblical Studies
Trinity Theological Seminary
USA 01.2017 - 04.2019
Web Design
Westminster College of Computing
London 01.2000 - 04.2001
Psychology, Business Management
University of South Africa
South Africa 01.1998 - 04.2000
High School Diploma -
Westville Boys High School
South Africa 01.1993 - 04.1997
Skills
Conversion Rate Optimization
undefinedTimeline
Diploma - Apologetics
RZIM Academy
12.2020 - 04.2021
Ecommerce Marketing Manager
MediPro
08.2019 - Current
Bachelor of Arts - Theology & Biblical Studies
Trinity Theological Seminary
01.2017 - 04.2019
Digital Marketing Consultant /Web Developer
Pixel Bay
08.2008 - Current
Online Marketer
Fleet Street Publications
01.2008 - 08.2008
Data Analyst
Unilever
09.2007 - 01.2008
Senior Planner
Haygarth
05.2006 - 06.2007
Marketing Analyst
Royal Bank of Scotland
08.2005 - 05.2006
Product Manager
Lloyds TSB
03.2004 - 08.2004
Business Analyst
GE Capital, European Corporate Payment Products
05.2002 - 12.2003
Web Design
Westminster College of Computing
01.2000 - 04.2001
Psychology, Business Management
University of South Africa
01.1998 - 04.2000
High School Diploma -
Westville Boys High School
01.1993 - 04.1997
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