Simba Rupare
Senior Copywriter
Johannesburg
Summary
Talented Senior Copywriter with 15 years of experience developing creative concepts and ideas for diverse clients. Skilled at driving full lifecycle of projects from concept development to quality deliverables on time and in alignment with strict specifications. Adept at analysis, planning and content development, blending superior writing and research skills to effectively target a wide range of audiences.
Overview
23
23
years of professional experience
2
2
Languages
Work History
Senior Copywriter
Rapt Creative
05.2022 - 06.2024
- Duties: Senior Copywriter.
- Brands: Strongbow, Striped Horse, Burger King, National Children’s Theatre, Miller Genuine Draft.
- Reason for leaving: Career Growth.
Copywriter
Afropulse Media
06.2017 - 07.2021
- Duties: Through-the-line Copywriter on promotional and brand material.
- Brands: GOtv, MultiChoice, DStv, SuperSport, MTN, Danone.
- Reason for leaving: Career Growth.
ATL Copywriter
Metropolitan Republic
11.2015 - 05.2017
- Duties: ATL Copywriter.
- Brands: MTN South Africa, MTN Zambia, MTN Swaziland, Vuzu, MTN Business.
- Reason for leaving: Career Growth.
ATL Copywriter
Promise Group
04.2015 - 10.2015
- Duties: ATL Copywriter.
- Brands: Renault, Purple Capital Group (investment company), SAB, AfriSam.
- Reason for leaving: Career Growth.
ATL Copywriter
TBWA HUNT LASCARIS, Johannesburg
11.2012 - 03.2015
- Position: ATL Copywriter.
- Brands: Standard Bank, Tiger Brands (Ace, Marvite, Doom), Dickies.
- Reason for leaving: Career Growth.
BLT Retail Copywriter
FCB AFRICA, Johannesburg
04.2012 - 10.2012
- Duties: I was employed as a copywriter for Vodacom Retail. I also came up with various campaigns for the Blue Bulls Rugby Union for the Currie Cup. I was responsible for writing radio and TVC scripts, an idea engine for most of the campaigns and print ads that are currently on various mediums and meeting up and presenting to clients. My duties also included working on Unisa.
- Brands: Vodacom Bluebulls, Unisa, Vodacom Retail.
- Reason for leaving: Career Growth.
Freelance Copywriter
Independent Freelance Copywriter, Johannesburg
01.2012 - 03.2012
- Brands: Worked on fliers and promotional radio for independent plumbers and event PR organisers.
Copywriter/Proofreader
The Jupiter Drawing Room, Cape Town
03.2007 - 12.2011
- Duties: Conceptualisation of campaigns and seeing them through to completion. Occasionally required to proofread and edit most work. Wrote website copy and promotional copy for BLT campaigns and radio Adverts.
- Brands: Windhoek (Promotional material for Lager, Draught and Light), Oceana Brands (Lucky Star and Lucky Pet), Sanlam.
- Reason for move: Relocation to Johannesburg
- Reason for leaving: Career Growth.
Copywriter
Inroads Communications (PTY)
04.2003 - 02.2007
- Duties: Conceptualizing and brainstorming client presentations. Worked on Radio and TV campaigns and brochures.
- Brands: Bonitas, Anglo American, Hercules, Unilever (Lipton Ice Tea), Department of Trade and Industry, Mzansi, Cell C Retail.
- Reason for leaving: Career Growth.
Intern
Ogilvy Johannesburg
01.2002 - 12.2002
- Brands: Brooklax, Dstv, SAB, Audi, KFC, Fanta.
- Reason for leaving: Internship complete.
Education
High School -
Muizenburg High School and Settlers High School
Cape Town01.1997
Copywriting Certificate - undefined
AAA School of Advertising
Johannesburg01.2003
High School - undefined
Highlands North Boys High School
Johannesburg12.2000
Skills
Social media content
Social media content creation
Creative idea generation
Effective editing capabilities
Accomplishments
On 8 November 2018, I scooped 3 Promax awards for GOtv namely; 1 Gold and 2 Silver awards for the World Cup campaign in the following categories: the Fox Networks Group Mama Africa Award (gold), Best Special Event Promo (Silver), and Best Sports Promo (Silver).
Timeline
Senior Copywriter
Rapt Creative
05.2022 - 06.2024
Copywriter
Afropulse Media
06.2017 - 07.2021
ATL Copywriter
Metropolitan Republic
11.2015 - 05.2017
ATL Copywriter
Promise Group
04.2015 - 10.2015
ATL Copywriter
TBWA HUNT LASCARIS, Johannesburg
11.2012 - 03.2015
BLT Retail Copywriter
FCB AFRICA, Johannesburg
04.2012 - 10.2012
Freelance Copywriter
Independent Freelance Copywriter, Johannesburg
01.2012 - 03.2012
Copywriter/Proofreader
The Jupiter Drawing Room, Cape Town
03.2007 - 12.2011
Copywriter
Inroads Communications (PTY)
04.2003 - 02.2007
Intern
Ogilvy Johannesburg
01.2002 - 12.2002
Copywriting Certificate - undefined
AAA School of Advertising
High School - undefined
Highlands North Boys High School
High School -
Muizenburg High School and Settlers High School
References
- Robert Selmer-Olsen, Creative Group Head, 083 298 9910, Metropolitan Republic.
- Kush Chetty, Creative Director, 074 602 9225, Metropolitan Republic.
- George Lesar, Creative Director, 082 781 2268, Metropolitan Republic.
- Roger Tavares, ECD, MTN South Africa, 072 923 1909, Metropolitan Republic.
- Errol Lepono, Senior Art Director, 079 890 0429. Former partner at TBWA.
- Kgosi G Motshidi, Creative Director, 072 550 9091. Freelancer.
Cycling. Reading. Swimming. Writing short stories. Playing chess. Listening to music.
I love cycling on my bike. I usually cycle around my neighbourhood when I need a fresh perspective on ideas. I read books; I've always been a bookworm, from Stephen King to John Grisham, from Carl Hiaasen to Robert Greene. On occasion, I swim. I love the beach too. It's where I would spend my time writing short stories while the waves whooshed by. Finally, I am obsessed with music, especially Drum 'n Bass, which always sets me in the mood to focus whenever I am on a creative project.