Sikhulekile Mdlongwa
Marketing Manager
Johannesburg
Summary
Dedicated Marketing Manager with a background in project management, business administration and business development and 10+ years of professional experience.
Overview
17
17
years of professional experience
2
2
Certifications
Work History
Marketing Manager
ExpertFlow
7 2022 - Current
- Boosting brand awareness and generating leads while managing internal and external marketing campaigns and programs.
- Managing budgets and strategically allocating funds towards high-impact initiatives supporting overall business goals.
- Managing social media accounts for optimal audience engagement and increased online presence.
- Delivering compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
- Researching developing trends to stay updated with new ideas and marketing practices.
- Performing market segmentation, targeting and positioning for each product line.
- Implementing data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Optimizing website content for improved search engine rankings and increased web traffic.
- Improving website visibility through the development and implementation of SEO strategies.
- Overseeing the preparation of marketing copy, images, videos, emails, and other collateral.
Senior Project Manager
Mogapi Education Group
7 2021 - 6 2022
- Directed project scope and cost changes and implemented appropriate change management processes to keep the project on track.
- Developed project plans and managed project scope using methodologies to guide projects from conceptualization to implementation and maintenance.
- Developed and led a multi-disciplinary team to redefine problems and reach solutions based on different perspectives.
- Monitored contracts and service level agreements to identify potential risks and implement mitigation actions to protect the development process from unforeseen delays and costs.
- Partnered with project team members to identify and quickly address problems.
- Recorded all project costs and expenses and aligned them with the project budget.
- Maintained schedules to meet key milestones at every project phase.
Project Manager
Uconomy
11.2019 - 06.2021
- Planned, designed and scheduled phases for large projects.
- Identified plans and resources required to meet project goals and objectives.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Coordinated staff and internal resources to successfully execute projects.
- Monitored and reported on project progress.
- Implemented and managed changes to the project scope when necessary to meet project output.
- Provided project updates consistently to various stakeholders about strategy, adjustments, and progress.
Executive PA & Office Manager
Simanye Consulting
04.2018 - 10.2019
- Managed office operations while scheduling appointments for department managers.
- Conducted research and analyzed data to provide detailed reports on various business topics.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Financial administration and recorded all expenditures, coordinated meetings, liaised with trustees (minutes distribution & resolutions), and communicated with beneficiaries (gathering reports from beneficiaries).
- Assisted in developing company policies and procedures, contributing to a more organized work environment.
Marketing Officer
Belgium Campus
12.2016 - 12.2017
- Marketed the programs and services of the institution.
- Assisted with all full-time marketing activities, e.g. schools, exhibitions, open days, and career evenings.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed creative presentations, trend reports and product data sheets.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
Administrator
Phekiso Consulting Engineers
02.2013 - 11.2016
- Screened and transferred incoming calls, took down messages and transmitted information and documents to internal personnel.
- Edited documents to improve the accuracy of language, flow and readability.
- Managed office inventory levels, ensuring adequate supplies were available while minimizing waste and unnecessary spending.
- Coordinated communications, financial processing, registration, recordkeeping and other administrative functions.
Data Capture & Sales Representative
Platinum Agriculture Group
04.2007 - 12.2009
- Recommended products to customers, thoroughly explaining details.
- Tracked all sales activities in the company CRM system and updated account information regularly.
- Coordinated with other team members and departments to optimize the sales effort.
- Calculated correct order totals, updated accounts and maintained detailed records for inventory management.
- Provided primary customer support to internal and external customers.
Education
Master of Management - Strategic Marketing
University of The Witwatersrand
04.2001 -
Bachelor of Commerce Honours - Business Management
University of South Africa
04.2001 -
Bachelor of Commerce - Marketing Management
University of South Africa
04.2001 -
Skills
- Digital Marketing
- Data Analytics
- Campaign Management
- Marketing Analytics
- Competitor Analysis
- SEO
- Market Research
- Project Management
- Business Development
- Strategic Planning
- Budget Forecasting
Certification
Associate Marketer: Marketing Association of South Africa
Timeline
Associate Marketer: Marketing Association of South Africa
02-2021
Member: Institute of Credit Management of South Africa
02-2021
Project Manager
Uconomy
11.2019 - 06.2021
Executive PA & Office Manager
Simanye Consulting
04.2018 - 10.2019
Marketing Officer
Belgium Campus
12.2016 - 12.2017
Administrator
Phekiso Consulting Engineers
02.2013 - 11.2016
Data Capture & Sales Representative
Platinum Agriculture Group
04.2007 - 12.2009
Master of Management - Strategic Marketing
University of The Witwatersrand
04.2001 -
Bachelor of Commerce Honours - Business Management
University of South Africa
04.2001 -
Bachelor of Commerce - Marketing Management
University of South Africa
04.2001 -
Marketing Manager
ExpertFlow
7 2022 - Current
Senior Project Manager
Mogapi Education Group
7 2021 - 6 2022
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