Hi, I’m
Sibusiso Magubane
Creative Director
Tshiawelo,GP
Summary
I’m a creative director who leads with heart and purpose. I love people, and I love the work, the kind that moves others, stands out in the market, and makes a difference.
Words are my foundation. I live in ideas, and I thrive on bringing powerful concepts to life. I believe in beautiful work, work with meaning, work with soul.
I’m both a thinker and a doer: strategic, intuitive, and always hands-on. I lead from the front when needed, and from behind when it matters most. I’m in the trenches with my team, guiding, supporting, challenging.
I speak up. I care deeply. I push for better, always. I hate poor work and protect the process that creates great work.
At my core, I’m a builder, of brands, of stories, of people.
Overview
16
years of professional experience
2
years of post-secondary education
3
Certifications
1
Language
Work History
Avatar Agency Group
Creative Director
08.2024 - Current
Job overview
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Developed strategic communication and marketing plans.
- Mentored junior designers, fostering professional growth and enhancing overall team capabilities.
- Mentored and trained junior designers to help enhance skills and capabilities.
- Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
- Collaborated with clients to understand their brand identity and deliver compelling creative solutions.
MetropolitanRepublic
Creative Director
01.2022 - 07.2024
Job overview
- Created creative briefs and timeline to manage creative process from concept to completion.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
- Developed strategic communication and marketing plans.
- Mentored junior designers, fostering professional growth and enhancing overall team capabilities.
- Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
Ogilvy & Mather, Johannesburg
Junior/Mid Copywriter
04.2012 - 07.2013
Job overview
- Execution of ideas
- Presentations
- Copywriting
- Proofreading
- Translating
- Booking, recording V/O in studio
Draft FCB - Sandton, Johannesburg
Intern Copywriter
03.2011 - 11.2011
Job overview
- Conceptualising ideas
- Execution of ideas
- Presentations
- Copywriting
- Proofreading
- Translating
- Booking, recording V/O in studio
Grounded Media
Radio Assistant
01.2010 - 03.2011
Job overview
- Booking V/O artists
- Preparing community radio stations' contracts
- Admin/Adhock
- Writing radio ad scripts
- Preparing daily/monthly reports
Education
Rosebank CollegeBraamfontein
No Degree from Media Studies and Journalism, Communication and Media Studies
04.2007 - 01.2009
University Overview
- Professional Development Studies: Storytelling and Influencing: Communication with impact, 09 November 2003. An online non-credit course authorised by Macquarie University, Sydney Australia,and offered through Coursera. https://coursera.org/share/b7d997168d688d1dcc49d4fd5694b5a8
- Professional Development Studies: Emotional and Social Intelligence, 09 May 2003. An online non-credit course authorised by University of California, Davis, and offered through Coursera.
https://coursera.org/share/b5bcbe8dc8273b9692d1763e82a501dc
- Professional Development Studies: The Manager's Toolkit: The Practical Guide to Managing People at Work, 26 March 2023. An online non-credit course authorised by University of London and Birkbeck, Univeristy of London and offered through coursera. https://coursera.org/share/2f81c04abba590cd42614dca4f5efd60
Skills
Copywriting
Certification
Emotional & Social Intelligence
Timeline
Creative Director
Avatar Agency Group
08.2024 - Current
Creative Director
MetropolitanRepublic
01.2022 - 07.2024
Junior/Mid Copywriter
Ogilvy & Mather, Johannesburg
04.2012 - 07.2013
Intern Copywriter
Draft FCB - Sandton, Johannesburg
03.2011 - 11.2011
Radio Assistant
Grounded Media
01.2010 - 03.2011
Rosebank College
No Degree from Media Studies and Journalism, Communication and Media Studies
04.2007 - 01.2009
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