Hi, I’m
Sibusiso Magubane
Creative Director
Tshiawelo,GP
Summary
I’m a creative director who leads with heart and purpose. I love people, and I love the work, the kind that moves others, stands out in the market, and makes a difference.
Words are my foundation. I live in ideas, and I thrive on bringing powerful concepts to life. I believe in beautiful work, work with meaning, work with soul.
I’m both a thinker and a doer: strategic, intuitive, and always hands-on. I lead from the front when needed, and from behind when it matters most. I’m in the trenches with my team, guiding, supporting, challenging.
I speak up. I care deeply. I push for better, always. I hate poor work and protect the process that creates great work.
At my core, I’m a builder, of brands, of stories, of people.
Overview
16
years of professional experience
2
years of post-secondary education
3
Certifications
1
Language
Work History
Avatar Agency Group
Creative Director
08.2024 - Current
Job overview
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Developed strategic communication and marketing plans.
- Mentored junior designers, fostering professional growth and enhancing overall team capabilities.
- Mentored and trained junior designers to help enhance skills and capabilities.
- Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
- Collaborated with clients to understand their brand identity and deliver compelling creative solutions.
MetropolitanRepublic
Creative Director
01.2022 - 07.2024
Job overview
- Created creative briefs and timeline to manage creative process from concept to completion.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
- Developed strategic communication and marketing plans.
- Mentored junior designers, fostering professional growth and enhancing overall team capabilities.
- Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
Ogilvy & Mather, Johannesburg
Junior/Mid Copywriter
04.2012 - 07.2013
Job overview
- Execution of ideas
- Presentations
- Copywriting
- Proofreading
- Translating
- Booking, recording V/O in studio
Draft FCB - Sandton, Johannesburg
Intern Copywriter
03.2011 - 11.2011
Job overview
- Conceptualising ideas
- Execution of ideas
- Presentations
- Copywriting
- Proofreading
- Translating
- Booking, recording V/O in studio
Grounded Media
Radio Assistant
01.2010 - 03.2011
Job overview
- Booking V/O artists
- Preparing community radio stations' contracts
- Admin/Adhock
- Writing radio ad scripts
- Preparing daily/monthly reports
Education
Rosebank CollegeBraamfontein
No Degree from Media Studies and Journalism, Communication and Media Studies
04.2007 - 01.2009
University Overview
- Professional Development Studies: Storytelling and Influencing: Communication with impact, 09 November 2003. An online non-credit course authorised by Macquarie University, Sydney Australia,and offered through Coursera. https://coursera.org/share/b7d997168d688d1dcc49d4fd5694b5a8
- Professional Development Studies: Emotional and Social Intelligence, 09 May 2003. An online non-credit course authorised by University of California, Davis, and offered through Coursera.
https://coursera.org/share/b5bcbe8dc8273b9692d1763e82a501dc
- Professional Development Studies: The Manager's Toolkit: The Practical Guide to Managing People at Work, 26 March 2023. An online non-credit course authorised by University of London and Birkbeck, Univeristy of London and offered through coursera. https://coursera.org/share/2f81c04abba590cd42614dca4f5efd60
Skills
Copywriting
Proofreading
Administrative Assistants
Creative team leadership
Strategic communications
Strategic thinking
Concept development
Storyboard creation
Project management expertise
Strategic leadership
Team development
Marketing communications
Advertising campaigns
Campaign development
Deadline oriented
Resource coordination
Brand messaging
Project management
Assignment delegation
Staff recruitment
Concept pitching
Creative team collaboration
Deadline driven
Campaign development expertise
Creative positioning
Creative vision development
Problem-solving
Analytical thinking
Organizational skills
Decision-making
Problem-solving aptitude
Team collaboration
Client relations
Problem-solving abilities
Attention to detail
Interpersonal skills
Teamwork and collaboration
Time management
Adaptability and flexibility
Active listening
Continuous improvement
Written communication
Reliability
Multitasking Abilities
Certification
Emotional & Social Intelligence
Timeline
Creative Director
Avatar Agency Group
08.2024 - Current
Creative Director
MetropolitanRepublic
01.2022 - 07.2024
Junior/Mid Copywriter
Ogilvy & Mather, Johannesburg
04.2012 - 07.2013
Intern Copywriter
Draft FCB - Sandton, Johannesburg
03.2011 - 11.2011
Radio Assistant
Grounded Media
01.2010 - 03.2011
Rosebank College
No Degree from Media Studies and Journalism, Communication and Media Studies
04.2007 - 01.2009