Sibonokuhle Zulu
Senior Research Executive
Johannesburg
Summary
Versatile researcher with a passion for delivering strategic insights across qualitative and quantitative projects. Committed to driving brand growth through data-led solutions and client-focused execution.
Overview
3
3
years of professional experience
2025
2025
years of post-secondary education
Work History
Senior Research Executive
BMi Research
12.2024 - Current
- Independently design and deliver both quantitative and qualitative research projects from client brief to final presentation.
- Develop research instruments including questionnaires, moderator guides, and interviewer scripts.
- Manage and brief fieldwork teams and monitor data collection
- Create data specifications, review code frames, and conduct comprehensive data analysis.
- Produce strategic consumer insights and actionable recommendations tailored to client objectives.
- Prepare high-quality reports and present findings to clients, aligning outcomes with business decisions.
- Take full ownership of research briefs, developing detailed proposals with methodological frameworks, sampling strategies, and costings.
- Serve as a key liaison between clients and fieldwork partners, ensuring seamless execution.
- Oversee research materials and ensure alignment with project timelines.
- Maintain strict control over deliverables, deadlines, and budgets.
- Attend client meetings and support fieldwork, including occasional overnight travel.
Research Executive
BMi Research
07.2022 - 11.2023
- Project Briefings and management
- Questionnaire and Discussion Guide design
- Report Writing
- Presenting
Qualitative Market Research Intern
Ipsos South Africa
03.2022 - 04.2023
- Project Field Briefings
- Discussion Guide Design
- Recruitment Questionnaire Design
- Report Writing
Education
Leadership Development Certificate - VUCA Essentials Programme
LLC Academy
BA Hons - Psychology
University of Johannesburg
BA - Psychology Degree
University of Johannesburg
Matric - Grade 12
Trinity Secondary School
Skills
Data Analysis
Presenting
Client Servicing
Project Management
Computer Literacy
References
References available on request.
Timeline
Senior Research Executive
BMi Research
12.2024 - Current
Research Executive
BMi Research
07.2022 - 11.2023
Qualitative Market Research Intern
Ipsos South Africa
03.2022 - 04.2023
BA Hons - Psychology
University of Johannesburg
BA - Psychology Degree
University of Johannesburg
Matric - Grade 12
Trinity Secondary School
Leadership Development Certificate - VUCA Essentials Programme
LLC Academy
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