SIBONGILE ERICA MBUZWANA

As a marketing professional with 24 years of experience, I bring a wealth of expertise in ensuring business efficiency and enhancing company performance. Currently serving as a Client Partner at TikTok, I specialize in cultivating and managing relationships with key clients, leveraging TikTok's platform to drive their marketing and business objectives. In this role, I act as a strategic advisor, understanding client needs, and recommending tailored solutions that effectively utilize TikTok's advertising capabilities.

My career highlights as a managing partner in my previous role included setting goals, implementing strategic business plans, managing budgets, fostering relationships with partners, and adhering to legal guidelines. I am a results-oriented individual passionate about implementing business strategies to achieve overall success.

• The Valiant Agency
• In collaboration with the creative teams, we developed the first Snapchat World Lens in Africa with AdDynamo for the FNB Springboks Rugby World Cup campaign. During the Rugby World Cup finals, the Lens broke all previous South African Snapchat records
• My client was nominated for two Bookmarks Awards under my leadership and account management: Online Video Series for FNB Consumer Education campaign and Podcasts & Audio Streaming for FNB Twitter Spaces campaign
• Created first custom Snapchat Lens in Africa in collaboration with the Snapchat SA and UK teams for our Sponsorship client
• A campaign on which I was the lead resulted in 48% of all new bank accounts being opened, even though this was not an objective of the campaign
• Exp Agency
• Was appointed to the LIVE+ Exco that reported directly to the South African Group Exco
• Under my business unit direction, I managed to grow the SABMiller Africa account from a R250,000 project-based account to a R10million retainer across three key brands, Castle Lager Africa, Castle Lite, Castle Milk Stout
• When Castle Lager became Barça’s first African company sponsor over 13 countries through the Castle Lager and Castle Milk Stout beer brands, the team under my Business Unit Direction set up 5-a-side tournament in these countries. The deal also involved the setting up of clinics run by FC Barcelona coaches that saw me and my operation manager at the time, in three countries -Zimbabwe, Zambia and Tanzania- in six days. These activations won Castle Lager the prestigious Best African Sponsorship Award by Discovery Sports Industry Award

• 2023, Executive Coaching and Organisational Design, Xpand South Africa
• 2020, Edge Growth/FNB Small Business Development Programme, Edge Growth
• 1993, Matric, Camps Bay High School

• Criminal Record: None
• Nationality: South African
• Driving License: Code C1