Sibongile Mthembu
Alberton
Summary
Experienced with strategic communication planning, engaging stakeholders through targeted messaging and campaigns. Utilizing media relations and content creation to enhance organisational visibility and reputation. Well knowledged on brand management and crisis communication, ensuring consistent and effective external and internal communication.
Overview
11
11
years of professional experience
Work History
Corporate Communications Specialist
Multichoice Africa
07.2024 - Current
- Monitor and ensure that consumer issues are effectively managed and minimized in all types of media as well as manage media queries on time.
- Draft press releases, positioning papers, editorial pieces, speeches and related communication material.
- Manage relationships with the media and ensure that MultiChoice has a favorable share of voice relating to its contribution to Rest of Africa, business performance,innovation and CSI programmes.
- Work and collaborate with cross functional teams and agency resources.
- Effective Business Partnering with Business Units to ensure aligned execution on comms plans.
- Command of digital media and social media execution.
- Reporting and tracking on communication plans on applicable collaboration tools and tracking tools.
- Boost audience reach by identifying and leveraging key influencers within the industry.
- Developed engaging multimedia content such as videos and infographics to communicate complex information effectively.
- Managed crisis communications, mitigating potential reputational damage through prompt and effective response strategies.
Internal Communications Coordinator
South African Broadcasting Corporation
03.2021 - 06.2023
- Responsible for developing and implementing internal communication strategies and plans that align with the organisation's objectives and values.
- Craft and manage communication campaigns that drive employee engagement and promote the SABC as an employee brand of choice.
- Develop feature articles to disseminate on the intranet, website and company social pages to promote a positive organisational reputation from an employee perspective.
- Create and manage content and final material for the following areas including but not limited to the intranet, newsletter, email communications, SMS, posters, corporate videos etc.
- Produce and direct content for the corporate podcast channel and corporate videos for employee engagement.
- Use analytics to measure regular interactions on all internal platforms with the goal of continuously improving internal communications strategy to reach and engage employees.
- Build and maintain relationships with relevant internal and external stakeholders, across business units.
- Plan and execute internal employee events aimed at promoting a sense of community and belonging amongst employees.
- Guide and advice business stakeholders to ensure that effective communication initiatives are realised and leveraged in line with overall company and business objectives.
- Effectively managed communication between staff and executives though various internal channels i.e CEO messages, podcasts, video messages, staff rediffusions, etc.
- Created a climate for employee engagement and ensured that staff is aware timely and appropriately of any key decisions or changes within the corporation.
Acting Manager: Internal Communications
South African Broadcasting Corporation
06.2022 - 01.2023
- Developed, implemented, and monitored the Internal Communications strategy and operational plan.
- Managed an effective two-way internal communications system to achieve shared understanding of the corporation’s vision, mission, values.
- Effectively managed communication between staff and executives through various internal channels i.e CEO messages, podcasts, video messages, staff rediffusions, etc.
- Created a climate for employee engagement and ensured that staff are aware timely and appropriately of any key decisions or changes within the corporation.
- Leveraged leadership skills to identify deficiencies and opportunities to improve policies, procedures, and controls.
- Support HR & Head of Communications with deliverables required to support employee engagement, communication and development.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Boosted employee morale and reduced turnover through development and implementation of comprehensive rewards and recognition program.
News Editorial Assistant
South African Broadcasting Corporation
11.2013 - 02.2021
- ·Worked closely with news editors in responding to media coverage and partnership requests from internal & external stakeholders.
- Built collaborative relationships with key stakeholders to deliver the desired results.
- Ensured effective and efficient deployment of resources for news production in accordance with editorial requirements.
- Coordinated and drafted coverage plans for Mozambique and Swaziland elections, including the selection of journalist to cover the events.
- Forged relations with embassies and consulates for the development of international stories for the politics desk.
- Collaborated with SABC platforms and communications units for partnerships on CSI projects.
Education
Bachelor of Arts - International Relations
University of South Africa (UNISA)
12.2022
Bachelor of Technology - Journalism
Durban University of Technology (DUT)
12.2012
National Diploma - Journalism
Durban University of Technology (DUT)
12.2010
National Senior Certificate (Matric) -
Ogwini Comprehensive Technical High School
12.2006
Skills
- Content Creation
- Stakeholder Management
- Interpersonal and Written Communication
- Campaign Management
- Communications Management
- Brand Promotion
- Multimedia integration
- Media relations
- Press release writing
- Strategic communications
Languages
English
IsiZulu
Personal Information
ID Number: 890319 009 0081
Additional Information
Ndileka Cola
Former Head of Communications (SABC)
(Cell No) 073 376 8758
Sandile Gabuza
Stakeholder Relations & Partnerships Manager (SABC)
073 604 6960
Timeline
Corporate Communications Specialist
Multichoice Africa
07.2024 - Current
Acting Manager: Internal Communications
South African Broadcasting Corporation
06.2022 - 01.2023
Internal Communications Coordinator
South African Broadcasting Corporation
03.2021 - 06.2023
News Editorial Assistant
South African Broadcasting Corporation
11.2013 - 02.2021
Bachelor of Technology - Journalism
Durban University of Technology (DUT)
National Diploma - Journalism
Durban University of Technology (DUT)
National Senior Certificate (Matric) -
Ogwini Comprehensive Technical High School
Bachelor of Arts - International Relations
University of South Africa (UNISA)
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