Sibabalwe Mpambani

Job Scope and Context

• Individual Job
• Based on the road, with travel to regional locations, regular evening work required
• Target driven, able to work independently, pressured environment

Sales and growth in market share are increased through targeted sales and marketing activities

Generate sales from existing customers

• Call plan implemented
• Deals and discounts negotiated within agreed parameters
• Customer queries and problems resolved
• Increased sales volumes negotiated within allocated sales area
• New listings and sales targets achieved as per sales plan
• Calls and sales volumes recorded on standard daily working sheets and PDA
• Weekly and monthly sales and ad hoc promotions reports submitted on time according to agreed format on PDA

Implement sales and marketing strategy effectively

• Visibility agreement executed
• Additional visibility opportunities identified and implemented
• Product availability/ distribution targets implemented
• Merchandising standards are maintained
• Segmentation tool implemented (PDA)

Implement promotions

• Activations arranged according to the activation plan
• Promotional stock, staff and point of sale for promotions arranged
• Activations set up and implemented according to set criteria and on time
• Feedback form on the outcomes of the activations provided to sales management according to agreed deadline

Develop brand equity

• Activation reflects brand appropriate look and feel
• Consumers engaged through events and activation
• Bar staff engaged and trained to promote the brand
• Relationships with equity accounts developed

Generate new business

• New business initiated as per targets
• Relationships with re-distributors developed
• Leads followed up and feedback provided to sales managers
• Business opportunities to sell product range identified
• Documentation required for the opening of new accounts collated and followed up
• New equity accounts identified

Productive relationships with internal and external stakeholders maintained

Build relationships with customers and re- distributors

• Increased sales volumes negotiated
• Customer queries and problems resolved effectively
• Pernod Ricard is a preferred supplier
• Business opportunities to sell product range identified

Liaise with Merchandisers

• Merchandising standards are maintained
• Ad hoc merchandising opportunities exploited

Develop collaborative relationship with the PRSA and Re- distributor Call Centres

• Orders are captured correctly and on time
• Out of stock information available to reps
• On hold accounts information available to reps

Liaise with Regional Promotions Manager

• Promotions set up and implemented according to set criteria and on time
• Feedback form on the outcomes of the promotion provided to sales management according to agreed deadline

Build collaborative relationships with bar staff and venue owners

• New trends identified
• Pernod Ricard is the preferred supplier

Knowledge, Skills and Attributes:

Functional and Technical Competencies:

• Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management, Sales Team Management

Behavioural Competencies:

• Effective Decision Making, Planning and Organising, Teamwork, Communication, Technical Expertise, Presentation Skills, Influencing & Negotiation, Big Picture Thinking, Innovation, Change Management, Making Things Happen, Initiative

• On premise Know-how and Red Bull culture transfer to customers
• Identification of EPC and OPL outlets.
• Negotiate and implement commercial partnership agreements.
• Offset funds from financial commercial partnership agreements.
• Management of the local On-Premise's budget and of all marketing tools.
• Monitor and report on competitors' activities and initiatives.
• Negotiation and objection handling skills. Be able to demonstrate knowledge of the On-Premise's sales approach.
• Having a basic understanding of mathematical figures.
• Solution-oriented and 'Do-it-now' attitude.
• Ensuring the implementation of all International and National On-Premise guidelines and the execution of On-Premise.
• Standards to achieve an increase in vertical growth.
• Develop relative industry relationships with key contacts, such as DJs, Promoters, and Endemic Magazines, resulting in business-building initiatives.
• Skilled at working independently and collaboratively in a team environment.
• Work flexible hours across night, weekend, and holiday shifts.

• Increased brand awareness by implementing targeted marketing campaigns and strategies.
• Organized events and trade shows to showcase company products and services, school visits, generating valuable leads.
• Monitored competitor activities, identifying potential threats or opportunities for strategic advantage.
• Deal with Enquiries & Registration.

• Increased customer interest by conducting engaging product demonstrations and providing detailed information on features and benefits.
• Identified interest in customers by explaining products and services and initiating conversations.
• Communicated clearly and displayed positive energy and professional outward appearance to foster welcoming environment.
• Distributed product samples to potential customers to try offerings before committing to purchasing.
• Set up product displays before demonstrations, and checked after completing presentation to maintain an attractive sales space.
• Provided coupons, product samples and informational brochures to customers.
• Participated in ongoing professional development opportunities to continuously refine sales skills and stay current on industry trends.
• Motivated team members to meet and exceed sales targets.

• Activate the brand by taking consumers through an engagement journey.
• Project manage execution of brand EE (Experiential Events) campaigns and activities.
• Manage third parties. Appoint, train promoters, and verify promoter training.
• Supervise and monitor third-party led recruitment activities.
• Oversee receipt of equipment and merchandise. Supervise venue setup – fridges, equipment, furniture, stock, etc.
• Supervise event execution, monitor competitor EE activities, manage EE budgets, brand dedicated promoters, and compile post-activity reports, supplier evaluations, and reports.
• Train new promoters on proper building techniques, brand regulations and safety protocols.