Sian Ward
National Key Account Manager
Johannesburg
Summary
Experienced Key Account Manager with expertise in sales and marketing strategies, performance management, and account management. Proven ability to optimize team performance and create personalized customer experiences that cultivate brand loyalty. Proficient in strategic commercial negotiations, business strategy development, and innovation. Demonstrated strong analytical skills through financial reporting and market research.
Overview
8
8
years of professional experience
7
7
years of post-secondary education
Work History
National Key Account Manager
Edward Snell & Company
Johannesburg
02.2023 - Current
- Managing WHS Channel namely Massmart, Ultra Liquor Distributors and Informal redistributors in KZN.
- Cultivate trust and impactful relationships at every level, promoting collaboration.
- Formulate strategic plans meeting both company and client objectives.
- Lead the execution of investment plans, ensuring alignment with business objectives and return on investment
- Identify problem areas and implement corrective steps
- Manage promotional plans and mechanics.
- Conduct competitor analysis and provided strategic recommendations.
- Managed pricing strategies for products and services.
- Manage strategic joint business planning with key accounts.
- Monitor client satisfaction through regular feedback mechanisms, adapting strategies to meet evolving needs.
- Analyze competitors' offerings to inform strategic planning and maintain competitive advantage.
- Manage Trade agreements and negotiations with key accounts.
- Organize and lead quarterly business reviews with key clients, fostering transparency and trust.
- Conducted market analysis to understand industry trends and adjust account strategies accordingly.
- Collaborated with cross-functional teams to deliver tailored solutions for key accounts.
Gauteng Sales Manager
Edward Snell & Co
Johannesburg
07.2021 - 02.2023
- Managed a team of 5 representatives and 1 merchandiser across the Gauteng south Region.
- Provided mentorship to boost team productivity.
- Delivered accurate analysis results on time to support decision-making.
- Customized customer experiences to build brand loyalty.
- Developed team communications and information for meetings.
- Collaborated with team members to achieve target results.
- Led sales team towards achieving quarterly targets through strategic planning and effective resource allocation.
- Prepared detailed reports on sales activity, revenue generation, and market penetration for senior management review.
- Guided sales team through challenging negotiations, securing deals that met both client and company objectives.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Analyze market trends and customer needs to inform product development and positioning.
- Facilitated regular team meetings to discuss targets, strategies, and address any issues impacting sales performance.
- Developed ongoing program's using good team communication and collaboration.
- Integrated Business Planning.
- Quarterly business review and business plans.
National Key Account Manager
Edward Snell & CO
Johannesburg
09.2017 - 06.2021
- Applied excellent negotiation, upselling, and sales techniques to maximise revenue.
- Tracked and analyzed key account trends, identifying opportunities for growth, and eliminating potential threats.
- Managed key account matters, including solving problems, updating on project milestones, attending meetings, and managing other communications.
- Led strategic commercial negotiations to enable long-term, profitable growth.
- Developed and implemented sales strategy for new business opportunities across account portfolios and broader businesses.
- Built and capitalized on relationships by networking with important influencers and decision-makers to position the company as a premier industry brand.
- Produced annual strategic account plans in alignment with business Integrated Business Planning.
- Encouraged sales teams to dedicate sufficient time to supporting strategic partners with execution plans.
- Cultivated solid, loyal relationships with existing clients to deliver demand generation.
Education
Certificate of Higher Education - Sales and Marketing - FLP programme
Gordon Institute of Business Science
Johannesburg, GP 01.2013 - 02.2014
GCSEs - Matric
Edenglen High School
Johannesburg, GP 01.1998 - 11.2003
Skills
Relationship management
Key account management
Data-driven decision making
High-impact proposal presentation
Business development
Cross-functional collaboration
Teamwork and collaboration
Multitasking
Accomplishments
Provided a trip to France for successfully developing a Brand campaign within the off trade.
Developed unitary for 2 Global brands to execute within trade, both rolled out at scale.
Over 2 years gained 2,5% market share in defined channel.
Grew volume of 31% and revenue by 30% over the period of current position.
Timeline
National Key Account Manager
Edward Snell & Company
02.2023 - Current
Gauteng Sales Manager
Edward Snell & Co
07.2021 - 02.2023
National Key Account Manager
Edward Snell & CO
09.2017 - 06.2021
Certificate of Higher Education - Sales and Marketing - FLP programme
Gordon Institute of Business Science
01.2013 - 02.2014
GCSEs - Matric
Edenglen High School
01.1998 - 11.2003
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