Shihaam Isaacs
Gordon’s Bay
Summary
Multi-talented Content Writer well-versed in research, writing and editing wide range of content. Comfortable working with little oversight to write interesting, clean and clear copy. Skilled in content management systems, online content publishing software and SEO.
Overview
19
19
years of professional experience
Work History
Freelance Content Writer/SEO Executive
Freelance
02.2015 - Current
- Consulted with sales and marketing staff to garner product and service information and discuss types of written advertising material.
Call Centre Manager
Babe Casino
01.2018 - 12.2020
Marketing Manager
ZeroEdget.bet
01.2018 - 12.2018
Promotions Coordinator/Copywriter/VIP Host
REGIS MANAGEMENT (Pty) Ltd/Lucky247 Casino
03.2012 - 03.2015
- Company Overview: www.lucky247.com
- My day to day tasks include, but are not limited to:
- Promotions coordination: Conceptualising, tasking, activating, monitoring and updating of daily, weekly and monthly promotions
- Brainstorming for promotional ideas
- Presenting ideas
- Selecting 1 idea
- Getting 2-3 creative feels
- Creating Copy
- Setting Mechanics
- Setting Terms and conditions
- Developing Financial Targets to base promotion on
- Sending financial targets to Operations and Marketing
- Getting the sign off from management
- Giving the go ahead on the rest of the creative
- Publishing to the web via Content Manager System (CMS)
- Monitoring & Management
- Copywriting: on a daily, weekly and monthly schedule for the following: Games: Slots, Progressives, Fruit Machines, Parlour games, Scratch Cards, Blackjack, Roulette, Table Games and Video Poker
- Promotions Pages
- Affiliate Landing pages
- News
- Articles
- Www.lucky247.com
Online Casino Player Host
Forwardslash
08.2009 - 04.2010
- Offering first class customer service to the Canadian, UK, USA, Scandinavian, New Zealand and Australian markets via online chat, email and telephone for a number of online casino brands
- Building and maintaining customer relationships, including VIP players
- Troubleshooting technical problems as required
- Marketing and setting up email campaigns for the foreign markets
- Up selling of casino products
- Doing market research to establish the players’ needs and wants
- Monitoring fraud and ensuring that anti-fraud mechanisms are put in place
- Dealing with affiliate websites and researching various social networks to market the casino
- Conduct SEO research on how it affects online operations, competition and traffic
Marketing/Promotions Coordinator
Media Promotions
01.2009 - 08.2009
- To market and promote various brands at the University of the Western Cape by actively and socially interacting with fellow students
Customer Service and Sales Representative
MindPearl Global Solutions
12.2007 - 09.2008
- To sell Delta Airlines packages to the US market via customer management software in a call center environment
- To offer tailor made options for the individual or group requirements
- To provide friendly customer service, hotel accommodation, car rental services and American Express options upon every flight reserved
- To ensure that all transactions reserved are in accordance with the Department of Transportation rules for America
Consumer Advisor
First National Bank
08.2007 - 10.2007
- To educate customers on how to operate the ATM user interface
- To market guide material and gather data, answer all related queries
- Actively report all feedback with regards to data gathered and queries
Retail Business Manager/Partner
University of the Western Cape
06.2006 - 12.2006
- To establish and grow a retail business enterprise
- To manage all aspects of the business and grow profits, as part of a student initiative
Education
Marketing Management, Business Management
University of the Western Cape
12.2006
Sheriff Certificate -
UNISA
01.2004
MATRIC CERTIFICATE (EXEMPTION) - English, Afrikaans, Mathematics, Economics, Business Economics, Accounting
PRINCETON SSS
01.1999
Skills
- Microsoft Windows
- Microsoft Office Suites
- Basic Programming (Html)
- Casper/Caiman - Microgaming Back Office Systems
- BetConstruct Back Office Systems
- CMS (Express Engine)
- WordPress
- Financial Forecasting/Budgeting
- Skills development and training
- Customer Relations Management
- Report compiling and analysis
- Market Research and trend analysis
- Copywriting and Content Writing
- VIP management
- Web development - WordPress
- Affiliate Relations Management
- Google Analytics
- SEMRUSH
- AHrefs
Credit Record
Clear
Accomplishments
- Certified Sheriff endorsed by the National Board of Sheriffs of South Africa.
- Successfully operated and managed a small to medium enterprise.
- Tutored 2nd year B.comm students in entrepreneurship.
- Volunteered to feed the underprivileged in Cape Town.
Hobbies and Interests
- Ballroom dancing
- Engaging in entrepreneurship programs
- Music
- Reading
- Copywriting
- SEO
- Events coordination
- Travel
- Video editing
- Sound engineering
- Marketing research
- Economic trends
- Corporate social investment
Key Skills
Fluent, Fluent, Microsoft Windows, Microsoft Office Suites, Basic Programming (Html), Casper/Caiman - Microgaming Back Office Systems, BetConstruct Back Office Systems, CMS (Express Engine), WordPress, Financial Forecasting/Budgeting, Skills development and training, Customer Relations Management, Report compiling and analysis, Market Research and trend analysis, Copywriting and Content Writing, VIP Management, Web development - WordPress, Affiliate Relations Management
Personal Information
- ID Number: 8206130163087
- Health Status: Excellent
- Criminal Record: None
- Date of Birth: 06/13/82
- Gender: Female
- Nationality: South African
Timeline
Call Centre Manager
Babe Casino
01.2018 - 12.2020
Marketing Manager
ZeroEdget.bet
01.2018 - 12.2018
Freelance Content Writer/SEO Executive
Freelance
02.2015 - Current
Promotions Coordinator/Copywriter/VIP Host
REGIS MANAGEMENT (Pty) Ltd/Lucky247 Casino
03.2012 - 03.2015
Online Casino Player Host
Forwardslash
08.2009 - 04.2010
Marketing/Promotions Coordinator
Media Promotions
01.2009 - 08.2009
Customer Service and Sales Representative
MindPearl Global Solutions
12.2007 - 09.2008
Consumer Advisor
First National Bank
08.2007 - 10.2007
Retail Business Manager/Partner
University of the Western Cape
06.2006 - 12.2006
Marketing Management, Business Management
University of the Western Cape
Sheriff Certificate -
UNISA
MATRIC CERTIFICATE (EXEMPTION) - English, Afrikaans, Mathematics, Economics, Business Economics, Accounting
PRINCETON SSS
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