Adobe Photoshop
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Hi, I’m
Sheri Dean Smith
Digital Marketing COORDINATOR
Muizenberg
Summary
Overview
15
years of professional experience
4
years of post-secondary education
Work History
Cash Crusaders Muizenberg
Digital Marketing Coordinator
11.2022 - Current
Job overview
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Evaluated market trends to stay current on consumer and competitor changes.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Managed search engine marketing budgets and tracked campaign performance.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Cultivated relationships with search engine providers to gain industry insights and determine prospects.
- Developed and implemented campaigns for email, online advertising, search engines and direct mail.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
PaxosolveSandton
Digital Marketing Coordinator
11.2017 - 04.2018
Job overview
- Rewrote website copy, authored blog posts and updated social media platforms to strengthen client digital presence.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Created social media content with innovative brand messaging to support new product launches.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Evaluated market trends to stay current on consumer and competitor changes.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Implemented new strategies to improve click-through rates and conversion.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Created customized marketing materials to increase product awareness.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Optimized website content and images to improve search engine rankings.
- Researched and analyzed industry trends to inform search marketing strategies.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Created content strategies for digital media.
- Developed and implemented campaigns for email, online advertising, search engines and direct mail.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
On Show This WeekGreenstone
Client Accounts Manager
07.2017 - 10.2017
Job overview
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Organized promotional events and interacted with community to increase sales volume.
- Communicated product quality and market comparisons by creating sales presentations.
- Built relationships with customers and community to establish long-term business growth.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Prepared sales presentations for clients showing success and credibility of products.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Aha | Hotels And Lodges Gauteng
Digital Marketing Coordinator
05.2016 - 06.2017
Job overview
- Used Adobe Creative Suite to design promotional materials, search engine marketing advertisements and mobile advertisements.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created social media content with innovative brand messaging to support new product launches.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Evaluated market trends to stay current on consumer and competitor changes.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Implemented new strategies to improve click-through rates and conversion.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Created customized marketing materials to increase product awareness.
- Helped clients develop website portals and social media pages to promote businesses.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Created content strategies for digital media.
MakroMidrand
Digital Marketing Coordinator
05.2015 - 12.2015
Job overview
- Developed and implemented campaigns for email, online advertising, search engines and direct mail.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Implemented new strategies to improve click-through rates and conversion.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
EverSandton
SEO Analyst - Digital Marketing
01.2015 - 05.2015
Job overview
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Devised effective link-building campaigns to increase website authority and visibility.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Researched and analyzed industry trends to inform search marketing strategies.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
IntowebMidrand
Digital Marketing Intern
03.2014 - 03.2014
Job overview
- Designed and presented social media campaign ideas.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Performed market analysis and researched latest trends.
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
- Worked with HootSuite and Google Analytics to create information uniformity.
- Drafted weekly e-newsletters to subscribers and set up campaigns in MailChimp.
- Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
- Used Adobe Creative Suite to design initial campaign concepts.
- Contributed to mock-ups, email campaigns, and social media content.
- Helped with planning and hosting of marketing events.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Measured and reported results of marketing initiatives.
- Researched competitor trends and interpreted findings, reporting conclusions to supervisor.
- Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
- Shadowed meetings and observed marketing director to grow professional experience.
- Wrote copy for social media posts, promotional emails and other marketing collateral.
- Prepared persuasive sales and marketing presentation materials to engage clients.
- Performed office administrative duties to enhance team cohesiveness.
- Practiced search engine optimization to maximize efforts in creating brand awareness.
- Participated in brainstorming meetings to develop marketing collateral.
- Scheduled social media postings to advertise products and generate site traffic.
- Researched interesting and relevant content to capture interest and improve site traffic.
Photo And Digital Pro Lab Bedfordview
Photo Lab Assistant
01.2009 - 08.2013
Job overview
- Calculated and mixed chemical developer, stop bath and fixer chemicals to develop reels.
- Assessed customer needs and examined order contents to identify processing requirements and timelines.
- Changed water and air filters on photo equipment to keep equipment in optimum condition.
- Examined developed prints to determine defects such as broken lines, spots or blurs.
- Converted motionless photographs and motion picture film to CDs and DVDs.
- Used inkjet printer, canvas and metal prints and mat boards to print and mount images.
- Utilized Adobe Photoshop to perform photo editing, retouching and restoration.
- Operated photo department cash register to scan items and process checks and credit card transactions.
- Implemented time-saving methods, which enabled photo lab to run more efficiently.
- Performed daily maintenance and cleaning of photographic processing equipment, promoting continued functionality.
- Provided high level of assistance to customers regarding special photo projects.
- Trained employees on proper procedures for handling money, printing photographs and restocking supplies.
- Utilized problem-solving techniques to resolve issues with photographic processing machines.
- Adhered to procedures regarding proper storage and disposal of photographic chemicals and solutions.
- Performed opening and closing procedures to keep operations running smoothly.
- Accepted and completed in-person and online orders for photographs and photo merchandise.
- Developed film and produced prints according to customer specifications.
- Managed escalated customer orders to meet aggressive deadlines and special orders.
Education
Edenglen High SchoolEdenvale, South Africa
High School Diploma
06.2005 - 11.2007
University Overview
National College of PhotographyBedfordview South Africa
Certificate from Photography
01.2008 - 12.2008
University Overview
Excel Business Online
Certificate from Web Design
02.2013 - 07.2013
University Overview
Skills
Campaign execution
Software
Canva
CapCut
Power Point
Word
Excel
Marketing Cloud (Sales Force)
Timeline
Digital Marketing Coordinator
Cash Crusaders
11.2022 - Current
Digital Marketing Coordinator
Paxosolve
11.2017 - 04.2018
Client Accounts Manager
On Show This Week
07.2017 - 10.2017
Digital Marketing Coordinator
Aha | Hotels And Lodges
05.2016 - 06.2017
Digital Marketing Coordinator
Makro
05.2015 - 12.2015
SEO Analyst - Digital Marketing
Ever
01.2015 - 05.2015
Digital Marketing Intern
Intoweb
03.2014 - 03.2014
Excel Business
Certificate from Web Design
02.2013 - 07.2013
Photo Lab Assistant
Photo And Digital Pro Lab
01.2009 - 08.2013
National College of Photography
Certificate from Photography
01.2008 - 12.2008
Edenglen High School
High School Diploma
06.2005 - 11.2007
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