Adobe Photoshop
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Hi, I’m
Sheri Dean Smith
Digital Marketing COORDINATOR
Muizenberg
Summary
Overview
15
years of professional experience
4
years of post-secondary education
Work History
Cash Crusaders Muizenberg
Digital Marketing Coordinator
11.2022 - Current
Job overview
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Evaluated market trends to stay current on consumer and competitor changes.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Managed search engine marketing budgets and tracked campaign performance.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Cultivated relationships with search engine providers to gain industry insights and determine prospects.
- Developed and implemented campaigns for email, online advertising, search engines and direct mail.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
PaxosolveSandton
Digital Marketing Coordinator
11.2017 - 04.2018
Job overview
- Rewrote website copy, authored blog posts and updated social media platforms to strengthen client digital presence.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Created social media content with innovative brand messaging to support new product launches.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Evaluated market trends to stay current on consumer and competitor changes.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Implemented new strategies to improve click-through rates and conversion.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Created customized marketing materials to increase product awareness.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Optimized website content and images to improve search engine rankings.
- Researched and analyzed industry trends to inform search marketing strategies.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Created content strategies for digital media.
- Developed and implemented campaigns for email, online advertising, search engines and direct mail.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
On Show This WeekGreenstone
Client Accounts Manager
07.2017 - 10.2017
Job overview
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Organized promotional events and interacted with community to increase sales volume.
- Communicated product quality and market comparisons by creating sales presentations.
- Built relationships with customers and community to establish long-term business growth.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Prepared sales presentations for clients showing success and credibility of products.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Aha | Hotels And Lodges Gauteng
Digital Marketing Coordinator
05.2016 - 06.2017
Job overview
- Used Adobe Creative Suite to design promotional materials, search engine marketing advertisements and mobile advertisements.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created social media content with innovative brand messaging to support new product launches.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Evaluated market trends to stay current on consumer and competitor changes.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Implemented new strategies to improve click-through rates and conversion.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Created customized marketing materials to increase product awareness.
- Helped clients develop website portals and social media pages to promote businesses.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Created content strategies for digital media.
MakroMidrand
Digital Marketing Coordinator
05.2015 - 12.2015
Job overview
- Developed and implemented campaigns for email, online advertising, search engines and direct mail.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Implemented new strategies to improve click-through rates and conversion.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
EverSandton
SEO Analyst - Digital Marketing
01.2015 - 05.2015
Job overview
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Devised effective link-building campaigns to increase website authority and visibility.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Researched and analyzed industry trends to inform search marketing strategies.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
IntowebMidrand
Digital Marketing Intern
03.2014 - 03.2014
Job overview
- Designed and presented social media campaign ideas.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Performed market analysis and researched latest trends.
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
- Worked with HootSuite and Google Analytics to create information uniformity.
- Drafted weekly e-newsletters to subscribers and set up campaigns in MailChimp.
- Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
- Used Adobe Creative Suite to design initial campaign concepts.
- Contributed to mock-ups, email campaigns, and social media content.
- Helped with planning and hosting of marketing events.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Measured and reported results of marketing initiatives.
- Researched competitor trends and interpreted findings, reporting conclusions to supervisor.
- Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
- Shadowed meetings and observed marketing director to grow professional experience.
- Wrote copy for social media posts, promotional emails and other marketing collateral.
- Prepared persuasive sales and marketing presentation materials to engage clients.
- Performed office administrative duties to enhance team cohesiveness.
- Practiced search engine optimization to maximize efforts in creating brand awareness.
- Participated in brainstorming meetings to develop marketing collateral.
- Scheduled social media postings to advertise products and generate site traffic.
- Researched interesting and relevant content to capture interest and improve site traffic.
Photo And Digital Pro Lab Bedfordview
Photo Lab Assistant
01.2009 - 08.2013
Job overview
- Calculated and mixed chemical developer, stop bath and fixer chemicals to develop reels.
- Assessed customer needs and examined order contents to identify processing requirements and timelines.
- Changed water and air filters on photo equipment to keep equipment in optimum condition.
- Examined developed prints to determine defects such as broken lines, spots or blurs.
- Converted motionless photographs and motion picture film to CDs and DVDs.
- Used inkjet printer, canvas and metal prints and mat boards to print and mount images.
- Utilized Adobe Photoshop to perform photo editing, retouching and restoration.
- Operated photo department cash register to scan items and process checks and credit card transactions.
- Implemented time-saving methods, which enabled photo lab to run more efficiently.
- Performed daily maintenance and cleaning of photographic processing equipment, promoting continued functionality.
- Provided high level of assistance to customers regarding special photo projects.
- Trained employees on proper procedures for handling money, printing photographs and restocking supplies.
- Utilized problem-solving techniques to resolve issues with photographic processing machines.
- Adhered to procedures regarding proper storage and disposal of photographic chemicals and solutions.
- Performed opening and closing procedures to keep operations running smoothly.
- Accepted and completed in-person and online orders for photographs and photo merchandise.
- Developed film and produced prints according to customer specifications.
- Managed escalated customer orders to meet aggressive deadlines and special orders.
Education
Edenglen High SchoolEdenvale, South Africa
High School Diploma
06.2005 - 11.2007
University Overview
National College of PhotographyBedfordview South Africa
Certificate from Photography
01.2008 - 12.2008
University Overview
Excel Business Online
Certificate from Web Design
02.2013 - 07.2013
University Overview
Skills
Campaign execution
Data analytics
Graphic design
Adobe Creative Suite
Customer engagement
Project management
Web analytics
Brand strategy
Digital media
Email marketing campaigns
Social media tools
Marketing strategies
Digital marketing
Ad development
Software
Canva
CapCut
Power Point
Word
Excel
Marketing Cloud (Sales Force)
Timeline
Digital Marketing Coordinator
Cash Crusaders
11.2022 - Current
Digital Marketing Coordinator
Paxosolve
11.2017 - 04.2018
Client Accounts Manager
On Show This Week
07.2017 - 10.2017
Digital Marketing Coordinator
Aha | Hotels And Lodges
05.2016 - 06.2017
Digital Marketing Coordinator
Makro
05.2015 - 12.2015
SEO Analyst - Digital Marketing
Ever
01.2015 - 05.2015
Digital Marketing Intern
Intoweb
03.2014 - 03.2014
Excel Business
Certificate from Web Design
02.2013 - 07.2013
Photo Lab Assistant
Photo And Digital Pro Lab
01.2009 - 08.2013
National College of Photography
Certificate from Photography
01.2008 - 12.2008
Edenglen High School
High School Diploma
06.2005 - 11.2007