Adobe Photoshop
Sheraz Sabjee
Graphic Designer | Marketing | Sales | Management | Printing & Branding
Roodepoort
Summary
Creative Graphic Designer with marketing and sales experience. A talent for creating unique custom artwork. Innovative approach to ideas and concept development. Offering expertise overseeing individual projects and brand strategy and development.
Results-driven retail management professional determined to exceed company sales goals. Successful at leveraging financial and marketing education to make smart purchasing and merchandising decisions. Forward-thinking in addressing and resolving concerns, optimizing policies and engaging with customers to promote loyalty and drive sales.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work History
Store Manager and Graphic Designer
Postlink Bel Air
Northriding
08.2024 - Current
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Assisted with hiring, training and mentoring new staff members.
- Completed point of sale opening and closing procedures.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Supervised guests at front counter, answering questions regarding products.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
- Rotated merchandise and displays to feature new products and promotions.
Marketing, Sales, Graphic Designer
Ithegi Electronics
Honeydew
08.2023 - 12.2023
- Calling on existing and new clients
- External sales and marketing
- Compiling of promotional materials
- Liaising with printer and promotional companies
- Maintaining social media: Facebook and Instagram
- Compiling and sending newsletters via Mailchimp to database
- Data management of existing and new databases in different target sectors
- Photo-shoots of products
- Developed creative design for print materials, brochures, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Created digital image files for use in digital and traditional printing methods.
- Completed final touches for projects such as images sizes and font selection.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Designed eye-catching event collateral, contributing to successful fundraising campaigns and increased event attendance.
- Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
- Completed final touches for projects before rollout.
- Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
- Conceptualized creative designs for print materials, banners, and signs.
Creative Director
Freelance
Honeydew
04.2012 - 03.2018
- Company Overview: Creative Director, Johannesburg, Gauteng
- Marketing and advertising, skills and services
- Brand consultant to new and existing clients
- Monitored industry trends to keep creative materials fresh and engaging
- Liaising with clients on branding, design, print and signage projects
- Developed strategic communication, art direction and marketing plans
- Photo-shoots
- Sourcing of raw materials for signage and branding
- Overseeing of print production
- Project costing, quoting and invoicing
- Assisting clients in increasing turn-over and sales
- Creative Director, Johannesburg, Gauteng
Graphic Designer /Marketing and Advertising Manager
Recreation Africa Leisure Industries (Pty)Ltd.
Muldersdrift
11.2010 - 03.2012
- Company Overview: Entities under the Group: Misty Hills Country Hotel, Conference Centre & Spa, Kedar Heritage Lodge, Conference Centre & Spa, Carnivore Restaurant Johannesburg, Spa in the Country, Paul Kruger Country House Museum
- Worked closely with CEO and sales team to design effective promotions to meet customer needs and exceed sales goals
- Developed campaigns, led design and tracked results
- Planned and prepared advertising and promotional material to increase sales of products and services
- Developed advertising tactics and implemented new solutions for increased brand awareness
- Design, layout and production of all print and marketing collateral
- Quality control in respect of finished products
- Archiving of all projects and updating image repository
- Compiling of advertising schedules for monthly & annual publications (Conferencing & leisure)
- Liaising with international affiliate Warwick Hotels and Resorts
- Entities under the Group: Misty Hills Country Hotel, Conference Centre & Spa, Kedar Heritage Lodge, Conference Centre & Spa, Carnivore Restaurant Johannesburg, Spa in the Country, Paul Kruger Country House Museum
Design Executive, Sales, Marketing
Minuteman Press
Strubensvalley
01.2009 - 10.2010
- Graphic designer, print operator, sales
- Maintaining current and establishing new customer relationships
- Design, layout & printing of all design material, promotional material, signage and branding
- Client & supplier liaison
- Quality control in respect of finished products
- Operating of Xerox DC 540 commercial digital printer
- Printing of magazines, brochures, business cards, flyers
- Quoting on projects, Costing, lead-times, project management
- Spearheading marketing campaigns
- Responsible for product branding including banners, signage, print media etc
- Oversaw successful redesigns of multiple product lines, boosting overall aesthetic appeal and marketability.
- Negotiated favorable contracts with vendors, securing high-quality materials at competitive prices.
- Reviewed feedback from clients to make alterations according to clients' needs.
Education
National Diploma - Fine art, Graphic Design, Advertising
Centre For Fine Art, Animation And Design
Durban, Kwazulu Natal 04.2001 - 08.2004
Skills
Graphic design
Certification
National Diploma and Advanced certificates, NQF 6
Additionalinformation
I love photography because it allows me to pursue both my hobby and my career. It allows me to be both technical and artistic. It helps me showcase how I see the world, and how I want to see the world. It is simply everything all at once, and I love that., With regards to travel, I have been to a few countries but nothing comes close to home! Whether it is the beautiful beaches and rocky Atlantic coastlines, the mountains or the abundance of wildlife in the many National Parks, our great history, mouth watering cuisine and we have a vast natural and cultural heritage to show-off to the world! What more could one ask for?
Software
Coreldraw
Indesign
Canva
Roland Versaworks
Filmora
Typography
Photography
Branding and signage
Digital and Litho printing
Campaigning expertise
Marketing and sales
Creative solutions
Negotiating contracts in regards to media buying for print, promotional, digital and outdoor channels
Excellent verbal communication skills
Attention to detail
Conceptual thinker
Timeline
Store Manager and Graphic Designer
Postlink Bel Air
08.2024 - Current
Marketing, Sales, Graphic Designer
Ithegi Electronics
08.2023 - 12.2023
Creative Director
Freelance
04.2012 - 03.2018
Graphic Designer /Marketing and Advertising Manager
Recreation Africa Leisure Industries (Pty)Ltd.
11.2010 - 03.2012
Design Executive, Sales, Marketing
Minuteman Press
01.2009 - 10.2010
National Diploma - Fine art, Graphic Design, Advertising
Centre For Fine Art, Animation And Design
04.2001 - 08.2004
National Diploma and Advanced certificates, NQF 6
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