Sheina Razack
Benoni
Summary
Leads content projects from research and drafting through to editing and final delivery, maintaining quality, consistency, and deadlines. Builds strong working relationships with stakeholders and internal teams to shape content that reflects brand voice and business goals. Applies analytical thinking, editorial judgement, and adaptability to manage multiple priorities and improve content outcomes.
Overview
1
1
Certification
12
12
years of professional experience
Work History
Business Writer
Benchmark International
09.2025 - Current
- Produce high-quality business and digital content, translating complex information into clear, engaging, and audience-focused communications.
- Conduct industry research and analyse emerging trends to produce credible, insight-driven content that meets client requirements and supports business objectives.
- Synthesise information from multiple sources into concise, accessible narratives while maintaining factual accuracy, clarity and editorial integrity.
- Collaborated with internal teams and stakeholders to develop, review, edit, and quality-assure content across various formats and digital platforms, enhancing overall communication effectiveness.
- Manage multiple content projects from initial brief and research to drafting, editing, and final delivery, consistently meeting deadlines and aligning with stakeholder expectations.
- Apply comprehensive editing and proofreading standards to ensure consistency, readability, factual accuracy, and compliance with brand guidelines.
Copywriter
WebFX - Grid Media Group
04.2025 - 09.2025
- Created and self-edited diverse content formats, including blog articles, website copy, and sales and marketing materials, enhancing audience engagement.
- Developed strategies to engage target audiences with relevant content, improving alignment with audience interests.
- Employed different writing styles and tones in delivering key messages, brand voices, and images to target markets for marketing purposes.
- Translated complex technical information into accessible content, increasing reader comprehension and engagement.
- Collaborated with digital publishers, online platforms, and media outlets across diverse industries, including entertainment, lifestyle, and specialised niche sectors, delivering engaging, audience-focused content tailored to publication requirements.
- Managed multiple projects simultaneously, adhering strictly to deadlines without compromising quality.
- Proofread text after project completion, checking and correcting spelling, grammar, and punctuation.
Content Editor
Higher Education Marketing
02.2023 - 02.2025
- Developed and implemented SEO-driven content strategies to improve search engine visibility, organic traffic, and audience reach.
- Implemented on-page SEO optimisations, including keyword placement, metadata, headings, and content structure, to improve search performance.
- Managed end-to-end editorial process for digital content, ensuring alignment with corporate brand voice, tone, and editorial standards to enhance audience engagement.
- Collaborated with cross-functional teams to create, edit, and proofread engaging content for newsletters, blog articles, landing pages, and social media, contributing to cohesive brand messaging.
- Oversaw content development projects, coordinating timelines, stakeholder contributions and final content delivery.
- Managed client content reviews and approval processes, integrating stakeholder feedback and streamlining revisions to enhance editorial workflow efficiency.
Sub-Editor
Seen
08.2022 - 02.2023
- Reviewed, edited, and fact-checked scripts and digital content across 12 social media channels to enhance factual accuracy, editorial quality, and brand consistency.
- Proofread and edited branded marketing campaigns to improve clarity, consistency, accuracy, and audience impact.
- Managed editorial workflows and content production processes to coordinate timely delivery of projects.
- Trained producers on content verification and fact-checking procedures to uphold corporate messaging and brand guidelines.
- Contributed to business-to-consumer (B2C) digital content and storytelling strategies aimed at increasing audience engagement and strengthening brand communication.
Producer
Seen
12.2021 - 10.2022
- Oversaw end-to-end content production, from initial conceptualisation and research through to publication, managing deadlines and project deliverables.
- Coordinated content production workflows and collaborated with internal teams to streamline processes and ensure timely content delivery.
- Led content ideation, topic development, and research for digital storytelling initiatives, ensuring relevance to target audiences and editorial objectives.
- Developed and produced B2C social media content aligned with audience interests and platform requirements to drive engagement.
- Managed SEO tagging, content optimisation, and CMS uploads to enhance search visibility and extend digital reach.
News Editor
Caxton Media
05.2018 - 12.2021
- Led newsroom operations and managed multiple editorial projects from content development and planning through to final publication.
- Edited articles for accuracy, clarity, and coherence, upholding the publication's reputation for quality journalism.
- Supervised a team of journalists, allocating assignments and ensuring adherence to editorial deadlines while monitoring progress.
- Oversaw newspaper layout, publication schedules and editorial quality standards, ensuring accuracy, consistency and timely publication.
- Interviewed sources, contacts, and leads to gather information for stories.
- Facilitated meetings to generate content ideas and align on priorities and deadlines.
- Constantly monitored feeds from other news agencies to keep up to date on all current events.
- Coordinated cross-functional teams to plan and execute media campaigns, editorial projects and corporate communications initiatives.
- Created and managed B2C editorial content to enhance audience engagement and drive digital traffic.
Journalist and Digital Coordinator
Caxton Media
02.2016 - 04.2018
- Planned and executed B2C digital content campaigns, driving audience engagement and expanding reach to align with editorial and business goals.
- Developed and produced business-to-consumer (B2C) editorial content tailored to target audiences, increasing readership and digital engagement.
- Researched, wrote, and optimised SEO-driven digital content to improve search engine visibility, organic traffic, and reader engagement.
- Managed multiple digital content projects, overseeing production workflows and coordinating deliverables to streamline processes and improve project timelines.
- Mentored and trained junior journalists, enhancing writing, research, and editorial skills through structured guidance and feedback.
Junior Journalist and Intern
The New Age Newspaper
01.2015 - 02.2016
- Researched, conducted interviews, and wrote news and entertainment articles for print and digital publications.
- Covered newsworthy events and produced timely reports and on-the-ground coverage.
- Developed consumer-focused editorial content for print and digital platforms, tailoring stories to engage audience interests and align with publication requirements.
- Coordinated content projects, ensuring timely completion of research, writing, and editing assignments to meet publication deadlines.
- Contributed to editorial brainstorming sessions, proposing content ideas that enhanced project development and execution.
- Shadowed newsroom and administrative personnel to gain practical experience in daily operations, editorial processes, and workplace responsibilities.
Education
BA - Journalism
University of Johannesburg
01-2014
Bachelor's Pass -
Benoni High School
01-2011
Skills
- SEO & Digital Marketing
- B2B & B2C Communications
- SISU
- Visio
- Trello
- Box
- ChatGPT
- SEO
- CMS
- Canva
- Adobe InDesign
- Discord
- PMC
- Buffer
- Story Allocator
- News Editor
- Slack
- ClickUp
- Teamwork
- HubSpot
- WordPress
- Google Docs
- Descript
- Content strategy
- Editorial planning
- SEO writing
- CMS publishing
- Copy editing
- Fact checking
- Keyword optimisation
- Client communication
- Creative thinking
- Team contribution
- Customer service excellence
- Time-management
- Decision making
- Active listening
- Team Leadership
- News writing
- Content planning
- Report-writing
- Copywriting and editing
- Computer literacy
- Content marketing
- Empathy and understanding
- Interviewing skills
- Critical-thinking
- Content development
- Newsroom collaboration
- Photojournalism
- Interpersonal communication
- Microsoft Office Suite proficiency
- Web content creation
- Social media proficiency
Certification
- Social Media – Implement an inbound strategy for social media engagement
- Inbound Certified – Trained to create the flywheel business model that attracts, engages, and delights both prospects and customers.
- Email Marketing – Develop effective email marketing strategies.
- Content Marketing – Apply expertise in content planning, creation, promotion, and performance analysis.
Websites, Portfolios, Profiles
www.linkedin.com/in/sheina-razack-138441239
Websites, Portfolios and Profiles
https://muckrack.com/sheina-razack-1?
REFERENCES
- Indie, Boyce, 073 170 6150, The New Age
- Kevin, van der List, 072 850 8662, Caxton
- Jeanine, Cameron, 082 601 0479, Seen
- Sarah, Jacobs, 072 884 3041, Higher Education Marketing
Timeline
Business Writer
Benchmark International
09.2025 - Current
Copywriter
WebFX - Grid Media Group
04.2025 - 09.2025
Content Editor
Higher Education Marketing
02.2023 - 02.2025
Sub-Editor
Seen
08.2022 - 02.2023
Producer
Seen
12.2021 - 10.2022
News Editor
Caxton Media
05.2018 - 12.2021
Journalist and Digital Coordinator
Caxton Media
02.2016 - 04.2018
Junior Journalist and Intern
The New Age Newspaper
01.2015 - 02.2016
BA - Journalism
University of Johannesburg
Bachelor's Pass -
Benoni High School