Summary
Overview
Work History
Education
Skills
Industry Experience
Country Experience
References
Timeline
Generic

SHEILA NTHENYA NTHENGE

MARKETING EXECUTIVE
Nairobi

Summary

Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.

Overview

6
6
years of professional experience
6
6
years of post-secondary education
2
2
Languages

Work History

Brand Manager - Sunlight Africa

Unilever PLC
12.2021 - Current
  • As Brand Manager for Sunlight, I am responsible for the overall brand strategy which entailed innovation development plans, communication mix for the brand as well as the overall brand P&L across countries (KE, SA, ETH, NG, GH) and at an Africa level where I:
  • Project & Innovation management - 2 innovations landed within the past 2yrs
  • Skills acquired include Concept creation, Opportunity sizing, Business plan creation including projected P&L, Concept & Product Testing and Validation with Consumers, Product development, Packaging design, Trade Presenters, Product launch
  • Led agencies in developing ATL & BTL communication assets for Sunlight with the highlights being: Was part of the team that delivered Green Tested TVC asset for the SL Masterbrand in Kenya (2022) that resulted in improved Brand Power (2%) and share (3%) through delivering brand memorability
  • Led the team in delivering Green Tested TVC asset for Nigeria & Ghana
  • Led the team in delivering BTL assets to support the Masterbrand launch in Nigeria
  • Portfolio management which includes looking after various brands under one Masterbrand and ensuring the portfolio mix is profitable
  • Agency management where I ensured all aspects of agency relationships from brief development to agency briefing and agency feedback & evaluations was done correctly
  • Mix creation across all 6Ps
  • Budget management
  • Skills: Agency Relationship Management, Budget Management, Brand Strategy, Innovation Management, Senior Stakeholder Management, Consumer Behavior, Agility, Market research, Creative process, Strategic Business Planning

Brand Management Trainee

Coca-Cola PLC
08.2019 - 11.2021
  • I had various rotations within marketing in category teams, frontline teams and the PMO function
  • Majority of my time spent in the Sparkling Flavors team where I;
  • Looked after the Portfolio - Fanta, Sprite, Schweppes, Stoney, Krest across Southern, Eastern & Central Africa
  • Tracking our brand performance and identified data patterns & trends to provide insights
  • Tracked and interpreted consumer behavior, relevant business insights, competitor insights which fed into strategic & annual business plans
  • Developed and managed new products within the innovation pipeline - Fanta Apple Zambia & Schweppes Cans with Coastal Bottlers in Kenya
  • Creative briefing to agency partners
  • Cross-functional collaboration: Marketing, Franchise IMC team & other Franchise functions, BU central marketing, Bottling Partners, Agencies
  • Skills: Creative briefing, Brand analytics, Competitor analysis, SWOT Analysis, Relationship Building, Human insights, Category Management

Risk & Compliance Assistant

Cytonn Investments
05.2018 - 07.2021
  • In my role as a Risk and Compliance Assistant at Cytonn Investments, I developed expertise in risk assessment and compliance management
  • I conducted thorough analyses of regulatory requirements and implemented controls to mitigate risk exposure.

Education

ACIM - Level 6 Qualification -

The Chartered Institute of Marketing
01.2022 - 04.2023

Bachelor of Commerce - Accounting Major - undefined

Strathmore University
01.2014 - 04.2018

Skills

Brand strategy

Industry Experience

  • FMCG - Beverages & Homecare
  • Financial services
  • Hospitality

Country Experience

  • Kenya
  • South Africa
  • Ethiopia
  • Uganda
  • Tanzania
  • Nigeria
  • Ghana
  • Zambia
  • Mozambique
  • Botswana

References

  • Issufo Waheed, Unilever PLC, Senior Brand Manager - Sunlight, waheed.issufo@unilever.com, +27-82-563-4359
  • Christine Muiruri, The Coca-Cola Company, Brand Manager - Flavors, knyathiri@gmail.com, +254-722-590-454
  • AnaMaria Panait, Unilever PLC, Marketing Manager - Sunlight, anamaria.panait@unilever.com, +27-71-779-0931

Timeline

ACIM - Level 6 Qualification -

The Chartered Institute of Marketing
01.2022 - 04.2023

Brand Manager - Sunlight Africa

Unilever PLC
12.2021 - Current

Brand Management Trainee

Coca-Cola PLC
08.2019 - 11.2021

Risk & Compliance Assistant

Cytonn Investments
05.2018 - 07.2021

Bachelor of Commerce - Accounting Major - undefined

Strathmore University
01.2014 - 04.2018

Similar Profiles

CREATE PROFILE
SHEILA NTHENYA NTHENGEMARKETING EXECUTIVE