SHEILA NTHENYA NTHENGE
MARKETING EXECUTIVE
Nairobi
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Brand Manager - Sunlight Africa
Unilever PLC
12.2021 - Current
- As Brand Manager for Sunlight, I am responsible for the overall brand strategy which entailed innovation development plans, communication mix for the brand as well as the overall brand P&L across countries (KE, SA, ETH, NG, GH) and at an Africa level where I:
- Project & Innovation management - 2 innovations landed within the past 2yrs
- Skills acquired include Concept creation, Opportunity sizing, Business plan creation including projected P&L, Concept & Product Testing and Validation with Consumers, Product development, Packaging design, Trade Presenters, Product launch
- Led agencies in developing ATL & BTL communication assets for Sunlight with the highlights being: Was part of the team that delivered Green Tested TVC asset for the SL Masterbrand in Kenya (2022) that resulted in improved Brand Power (2%) and share (3%) through delivering brand memorability
- Led the team in delivering Green Tested TVC asset for Nigeria & Ghana
- Led the team in delivering BTL assets to support the Masterbrand launch in Nigeria
- Portfolio management which includes looking after various brands under one Masterbrand and ensuring the portfolio mix is profitable
- Agency management where I ensured all aspects of agency relationships from brief development to agency briefing and agency feedback & evaluations was done correctly
- Mix creation across all 6Ps
- Budget management
- Skills: Agency Relationship Management, Budget Management, Brand Strategy, Innovation Management, Senior Stakeholder Management, Consumer Behavior, Agility, Market research, Creative process, Strategic Business Planning
Brand Management Trainee
Coca-Cola PLC
08.2019 - 11.2021
- I had various rotations within marketing in category teams, frontline teams and the PMO function
- Majority of my time spent in the Sparkling Flavors team where I;
- Looked after the Portfolio - Fanta, Sprite, Schweppes, Stoney, Krest across Southern, Eastern & Central Africa
- Tracking our brand performance and identified data patterns & trends to provide insights
- Tracked and interpreted consumer behavior, relevant business insights, competitor insights which fed into strategic & annual business plans
- Developed and managed new products within the innovation pipeline - Fanta Apple Zambia & Schweppes Cans with Coastal Bottlers in Kenya
- Creative briefing to agency partners
- Cross-functional collaboration: Marketing, Franchise IMC team & other Franchise functions, BU central marketing, Bottling Partners, Agencies
- Skills: Creative briefing, Brand analytics, Competitor analysis, SWOT Analysis, Relationship Building, Human insights, Category Management
Risk & Compliance Assistant
Cytonn Investments
05.2018 - 07.2021
- In my role as a Risk and Compliance Assistant at Cytonn Investments, I developed expertise in risk assessment and compliance management
- I conducted thorough analyses of regulatory requirements and implemented controls to mitigate risk exposure.
Education
ACIM - Level 6 Qualification -
The Chartered Institute of Marketing
01.2022 - 04.2023
Bachelor of Commerce - Accounting Major - undefined
Strathmore University
01.2014 - 04.2018
Skills
Brand strategy
Brand positioning
Innovation Project Management
Brand Development
Agency Management
Marketing Communications
Industry Experience
- FMCG - Beverages & Homecare
- Financial services
- Hospitality
Country Experience
- Kenya
- South Africa
- Ethiopia
- Uganda
- Tanzania
- Nigeria
- Ghana
- Zambia
- Mozambique
- Botswana
References
- Issufo Waheed, Unilever PLC, Senior Brand Manager - Sunlight, waheed.issufo@unilever.com, +27-82-563-4359
- Christine Muiruri, The Coca-Cola Company, Brand Manager - Flavors, knyathiri@gmail.com, +254-722-590-454
- AnaMaria Panait, Unilever PLC, Marketing Manager - Sunlight, anamaria.panait@unilever.com, +27-71-779-0931
Timeline
ACIM - Level 6 Qualification -
The Chartered Institute of Marketing
01.2022 - 04.2023
Brand Manager - Sunlight Africa
Unilever PLC
12.2021 - Current
Brand Management Trainee
Coca-Cola PLC
08.2019 - 11.2021
Risk & Compliance Assistant
Cytonn Investments
05.2018 - 07.2021
Bachelor of Commerce - Accounting Major - undefined
Strathmore University
01.2014 - 04.2018