Summary
Overview
Work History
Education
Skills
Hobbies
Timeline
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Shawneez Vermeulen

Business Expansion Consultant: Team Lead
Johannesburg

Summary

Dynamic Business Expansion Consultant with the Rawson Property Group who thrives on building relationships, closing strategic deals, and understands both the business and emotional drivers of real estate professionals and entrepreneurs alike. Successfully closed deals that significantly expanded the company's footprint in South Africa. An expert in problem-solving and analytical thinking, delivering tailored consulting strategies that enhances client satisfaction and drives franchise growth.

Overview

20
20
years of professional experience

Work History

Business Expansion Consultant

Rawson Property Group
05.2014 - Current
  • Conducted thorough market research to identify potential areas for growth and development of new franchises.
  • Contributed to event marketing, sales and brand promotion.
  • Enhanced brand visibility by collaborating with marketing teams to create engaging promotional materials.
  • Delivered informative presentations at various events, showcasing our unique approach and comprehensive value offering to potential franchisees.
  • Provided expert advice to prospective franchisees during the discovery phase, ensuring a strong fit with the company''s values and goals.
  • Negotiated favorable terms for franchisees during contract discussions, fostering long-term business relationships.
  • Worked closely with the legal team on preparing contracts, ensuring compliance with all applicable laws and regulations..
  • Evaluated client financials during the qualification process, providing recommendations on how best to structure deals for maximum success.
  • Developed financial models to assist potential investors in making informed decisions about purchasing a franchise opportunity.
  • Assisted new franchisees through the onboarding process, ensuring their success and satisfaction with their decision to join.
  • Increased client satisfaction by developing comprehensive consulting strategies tailored to each business's unique challenges and objectives.
  • Closed deals with prospective franchisees, resulting in a significant expansion of the company''s footprint across South Africa
  • Maintained current knowledge of evolving changes in the industry.
  • Organized and attended industry events to network with potential clients and promote the company''s offerings.
  • Monitored competitor activities within the market space, adjusting strategies as needed to maintain a competitive edge in attracting new prospects.
  • Streamlined internal processes and workflows, increasing efficiency within the sales department.
  • Continuously improved my knowledge of industry trends by attending workshops, webinars and conferences which helped me better address client obstacles and concerns.

Business Owner

Rocque Marketing and Promotions PTY (LTD)
Johannesburg
04.2005 - 02.2012
  • Established and expanded Roque Promotions, a branding, Marketing and SEO Optimization company.
  • Nurtured strong customer relationships through excellent communication and attentive service.
  • Achieved consistent growth in annual revenue through strategic planning and execution of sales initiatives.
  • Strengthened company reputation by consistently meeting or exceeding customer expectations in terms of quality products/services offered.
  • Boosted revenue by identifying new business opportunities and diversifying product offerings.
  • Secured long-term sustainability of the business through prudent financial management practices such as cash flow optimization, cost control, and strategic investments.
  • Conducted market research to inform product development decisions and identify potential growth areas.
  • Fostered an inclusive workplace culture that valued diversity, collaboration, and continuous learning.
  • Trained and motivated employees to perform daily business functions.
  • Developed a high-performing team through effective recruitment, training, and performance management.
  • Developed strategic business plan, guiding my company towards sustainable growth and profitability.
  • Built a robust network of industry contacts, leveraging relationships for strategic partnerships and opportunities.
  • Drove revenue growth with innovative sales strategies, understanding customer needs and market trends.
  • Managed purchasing, sales, marketing and customer account operations efficiently.

Education

Diploma in Marketing Management - Marketing

The Institute of Marketing Management (IMM)
Braamfontein
04.2001 -

Skills

Problem-solving

Time management

Team collaboration

Client relationships

Client requirements assessment

Analytical thinking

Strategic planning

Customer relationship management

Business planning

Operations analysis

Issue resolution

Hobbies

  • Meditation and Yoga
  • Reading
  • Art
  • Furniture refurbishment
  • Ballroom and Latin American Dance

Timeline

Business Expansion Consultant

Rawson Property Group
05.2014 - Current

Business Owner

Rocque Marketing and Promotions PTY (LTD)
04.2005 - 02.2012

Diploma in Marketing Management - Marketing

The Institute of Marketing Management (IMM)
04.2001 -
Shawneez VermeulenBusiness Expansion Consultant: Team Lead