Shaun Patrick Naidoo
Boksburg
Summary
Shaun Naidoo is a seasoned Media Analytics Leader with over 23 years of experience in market research and analytics, specialising in transforming complex data into actionable insights that drive business and media strategy. He has extensive expertise across advertising spend analysis, audience measurement, and market intelligence within South Africa and across the African region.
In his current role, Shaun leads a team of analysts delivering high-impact insights, including competitive media analysis, audience tracking, and media inflation reporting, while driving the development of advanced dashboards and data solutions in collaboration with Data Science teams. He plays a key role in shaping strategic thinking through thought leadership and data-driven Points of View across key industry topics such as eCommerce, social media, and media performance.
Known for his strong client focus and collaborative approach, Shaun partners closely with stakeholders to understand business needs, support strategic decision-making, and contribute to new business growth. His deep technical expertise across leading media and research tools, combined with strong communication and leadership skills, enables him to consistently deliver meaningful impact in a fast-evolving media landscape
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Research and Media Analytics Lead
Publicis Media/Answered
05.2022 - Current
- Manage a team of media and research analysts to: Produce and present competitive advertising expenditure reports, analyses and reviews
- Produce and present audience / market insights reports for customers/ consumers in South Africa and Africa – media landscape documents - category or market trends – brand specific consumer / audience profiles & trends.
- Produce and present audience tracking reports and analyses
- Produce and present media inflation reports and presentations
- Respond to global data, reports and insight queries for central services
- Produce and manage live dashboards/reports in Google Studio or any other preferred Publicis Groupe platforms
- Work with the Data Sciences team to build and maintain live dashboards
- Input into POV’s - Points of View documents, including, but not limited to various landscape documents in South Africa and Africa, on eCommerce, social media, media inflation, channel specific or other required at the time.
- Share skills and knowledge with my teams, strategists, senior management and EXCO
- Source insightful and useful information that would benefit not only media, but all the Publicis Groupe companies. Readily share this information though the Lion Library on Teams, via email and the Cognition WhatsApp group.
- Involved with strategists and clients simultaneously
- Develop a good understanding and identify specific business needs for internal and external stakeholders within the media and research industry.
- Support business pitches with research and media data and insights requests
- Media Analytics / Media Research
Research and Analytics Director
African Response
Johannesburg
04.2020 - 04.2022
Research Project Design and Management
Report Writing and Presentations
Insights delivery
Online Survey Platform Design and Management
Consumer Panel Management
New Business Development
General Manager
Answered Insight
Bryanston
09.2014 - 03.2022
General Management (all HR functions, workload capacity, and delegation).
Quantitative Research Design and Management.
Project management from start to finish.
Analysis and Reporting (data analysis, charting, executive summaries, and recommendations).
Insight generation (generate insights from data collected).
Client Relationship Management, New Business Development.
Financial Reporting (revenue targets and commits).
Education
Matric Certificate (endorsement) - English 1st Language, Afrikaans 2nd Language, Mathematics, Science, Geography, Accounting
Springs Boys' High School
Springs, Gauteng, South Africa12.1999
Advanced Marketing Diploma (CAIB) -
Institute of Bankers in South Africa
Johannesburg, Gauteng, South Africa10.2005
BBAM - Marketing
IMM Graduate School of Marketing
Johannesburg, Gauteng, South Africa01.2028
Skills
- Communication Skills
- MS Office
- PowerPoint 2003
- Project Management
- SPSS
- QResearch
- Quantitative experience
- Qualitative experience
- Esprit Software
- AMPS
- People Management Skills
- Good Interpersonal Skills
- Digital marketing
- Online methodology
- Online Survey Platform (SurveyMonkey, Qualtrics, QuestionPro)
- Media Tools (AdCheck, Nielsen WiZZad, Telmar, GWI, Brandmapp, BRC Surveys, APS PCA, Radio Tracker, TV Programme, Explore)
- Media analytics
- Audience insights
- Competitive analysis
- Google Data Studio
- Statistical analysis
- Data analysis
Certification
Member of the Institute of Bankers in SA (CAIB SA), 2005-01-01
Affiliations
- SAMRA, 2012-01-01, 2022-12-31
- SAMRA Board Member, 2013-01-01
- ESOMAR Representative for South Africa, 2019-05-01, 2021-04-30
- SAMRA Chairman, 2019-08-01, 2021-08-31
- SAMRA Chairman, 2023-01-01, 2024-12-31
Languages
English
Afrikaans
Custom Section
Yes
Interests
- Soccer (Team sports)
- Padel Tennis
- Golf
- Mountain Biking
- Reading (Motivational books and Biography)
- Camping / Travel
- Music (play and listen)
- Gym / Fitness
- Socialising with family and friends
- Attending live concerts, shows and festiv
Awards
- Nominated for Employer of the year, Synovate, 2004-01-01
- Nominated for Employer of the year, Synovate, 2005-01-01
- Top 10 pupil in grade, Springs Boys' High School, 1995-01-01, 1998-12-31, Grade 8 to grade 10
- Most Improved Soccer player for the season, TDG Soccer club in Nigel, 1995-01-01
- Winning Midrand Action Soccer Social League, Action Soccer (Midrand Arena)
- Involved in the Markinor Top Brands 2007 survey, 2007-01-01
- Obtaining ISO90001 Accreditation, UmJwali Market Research
- Piano grade 5 Certificate
Accomplishments
- Attending Global Research Congress / Conferences (2019: Edinburgh 2023: Amsterdam)
- SAMRA Chairman (2019 to 2021 and re‑elected as Chair for the 2023 to 2024 period)
- SAMRA (Southern African Marketing and Research Association) Board Member (2013 to present)
- ESOMAR Representative for South Africa 2019 to April 2021
- Obtaining ISO90001 Accreditation at UmJwali Market Research Nominated for Employer of the year (Synovate – 2004 and 2005)
- Academic: Top 10 pupil in grade (Springs Boys' High School, 1995 to 1998, grade 8 to grade 10)
- Most Improved Soccer player for the season (TDG Soccer club in Nigel ‑ 1995) Action Soccer (Midrand Arena) – Winning Midrand Action Soccer Social League
- Involved in the Top Brands 2007 survey
- Piano grade 5 Certificate
References
- Anny Schramm, Marketing Manager, Gibbs Business School, 072 859 9857
- Kirsten Dugmore, Previous Head of Strategy, Publicis Media, 083 258 8862
Timeline
Senior Research and Media Analytics Lead
Publicis Media/Answered
05.2022 - Current
Research and Analytics Director
African Response
04.2020 - 04.2022
General Manager
Answered Insight
09.2014 - 03.2022
Matric Certificate (endorsement) - English 1st Language, Afrikaans 2nd Language, Mathematics, Science, Geography, Accounting
Springs Boys' High School
Advanced Marketing Diploma (CAIB) -
Institute of Bankers in South Africa
BBAM - Marketing
IMM Graduate School of Marketing