Shatabdi Ritu Sarmah
Strategy And Business Consultant
Johannesburg
Summary
My experience in the market research sector spans more than a decade, during which I have worked with customers and conducted market research in a wide variety of industries. I bring with me many years of expertise in market research and strategy consulting across diverse African markets. I provide clients with market and competitor intelligence, helping them make informed business decisions.
Overview
10
10
years of professional experience
4
4
Languages
Work History
Research and Development Manager
Africa Analysis
Johannesburg
03.2022 - Current
- Responsible for identifying research requirements in line with the scope and objective of the engagements.
- Lead various ICT projects to identify opportunities in broadband markets, cloud computing, the data centre market, and other markets for emerging technologies like artificial intelligence, the Internet of Things, and so on.
- Develop monthly and quarterly xTech research reports (interventions of technologies across various industry verticals) that can be leveraged across an industry or multiple clients.
Service Line Manager
Ipsos
Johannesburg
12.2020 - 05.2021
- Customer Experience (CX) Strategist: Collaborated with diverse stakeholders to drive CX best practices.
- Consistently identified improvement opportunities and developed innovative CX strategies to grow customer satisfaction, customer loyalty and customer retention and to meet overall customer expectations
- Managed key accounts across diverse sectors (financial institutions, FMCG). Created dependable and deep-rooted relationships with clients by providing seamless delivery of reports.
Sr. Business Consultant
Ipsos
Johannesburg
05.2019 - 12.2020
- Responsible for providing market and competitor intelligence around various industry verticals and sectors like agriculture, banking, education, energy, healthcare, oil and gas, insurance and information and communication technology.
- Provided strategic consulting to clients to help them make informed decisions backed by strong research data.
- I worked on numerous feasibility studies to assist investment firms in making investment decisions in renewable energy, ICT, and manufacturing. I consulted an FMCG client on their go-to-market strategy by assisting in the development of their value proposition based on market and competitor intelligence. The client has successfully set up business in South Africa.
- Responsible for a monthly newsletter called "SectorWise South Africa" that provided insights into trends across various industry verticals. This newsletter enabled the sales team to approach fresh leads with appropriate solution
- Responded to RFPs and RFQs, created competitive proposals, and managed external vendors. Responsible for entire project lifecycle management, from solutioning to delivery.
Associate Manager
Blueocean Market Intelligence (Renamed As Course5i)
Bengaluru
12.2013 - 12.2018
- I worked closely with one of the top global technology companies (one of the key clients) to formulate various marketing and sales strategies around cloud computing and emerging technologies like artificial intelligence, Internet of Things and so on.
- Conducted various analyses to provide clients with market insights and actionable recommendations to aid decision-making like - value-chain analysis, competitive analysis, pricing, and product analysis
- Created visually appealing, story-telling presentations to deliver insights and recommendations. Created marketing collateral and monthly newsletters on emerging technologies and various research briefs or whitepapers.
- Mentored a 3-member team, helping them enhance their research and consulting skills. Business Development: Account Management Generating and expanding revenue from existing accounts.
Education
Post Graduate Diploma in Management - Marketing
Mount Carmel Institute of Management
Bengaluru, India 05.2011 - 2013.05
Bachelors of Technology - Industrial Biotechnology, Industrial Biotechnology
Bharath University
Chennai, India 08.2005 - 2009.06
Higher Secondary -
Srimanta Shankar Academy
Guwahati, Assam 07.2002 - 2004.07
School -
Saint Mary's Convent
Guwahati, Assam 01.1991 - 2002.06
Skills
Market intelligence
Hobbies
I love to cook. I was a part of a few rounds in Master Chef India Season 5.
I love to read fiction. Anita Desai, Arundhati Roy, Humayun Ahmed, Rohinton Mistry, VS Naipaul, Vikram Seth are some of my favourite authors.
Timeline
Research and Development Manager
Africa Analysis
03.2022 - Current
Service Line Manager
Ipsos
12.2020 - 05.2021
Sr. Business Consultant
Ipsos
05.2019 - 12.2020
Associate Manager
Blueocean Market Intelligence (Renamed As Course5i)
12.2013 - 12.2018
Post Graduate Diploma in Management - Marketing
Mount Carmel Institute of Management
05.2011 - 2013.05
Bachelors of Technology - Industrial Biotechnology, Industrial Biotechnology
Bharath University
08.2005 - 2009.06
Higher Secondary -
Srimanta Shankar Academy
07.2002 - 2004.07
School -
Saint Mary's Convent
01.1991 - 2002.06
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