Sharon Rossi
Marketing Manager
Tokai
Summary
I'm currently a Marketing Manager with over 15 years experience in the ERP and Financial Solution industry, mainly in Business Development and Marketing roles. I thrive on networking, enjoy planning, co-coordinating and excuting events. I'm passionate about sales and enjoy creating a space to place a product, whether it is a true necessity or a carefully created one. I believe people buy from people and I strive to form excellent relationships with my entire existing and potential client base.
I'm an experienced ultra-marathon runner having completed a few Comrades and Two Oceans Ultras. A devoted animal lover with 9 fur babies of my own. I also enjoy exploring the outdoors, markets, dining out, and family gatherings. With two children almost done with their degrees, I feel ready to fully dedicate myself to advancing my career with the added bonus of full flexibility to travel in my role.
Overview
19
19
years of professional experience
2
2
Languages
4
4
years of post-secondary education
Work History
Marketing Manager
Astraia Technology
05.2020 - Current
- Company Overview: Acumatica ERP
- Lead generation, cold calling, sourcing new business and driving the sales process to closing.
- This includes formulating customer specific presentations to a board level audience, generating comprehensive prospect specific proposals, costings, negotiation with suppliers on discounts, prepping Pre-Sales to formulate their demonstrations to be in line with the prospects business needs, driving closure.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Achieving set targets, managing pipeline cover to match targets.
- Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
- Expanded customer base by networking at industry events and leveraging social media platforms.
- Increased brand visibility with creation and execution of comprehensive digital marketing strategy.
- Participated in trade shows and conferences to network and generate leads.
- Fostered culture of innovation, encouraging team members to propose new ideas for products and services.
- Built relationships with customers and community to establish long-term business growth.
- Prepared sales presentations for clients showing success and credibility of products.
- Managing the Astraia Annual Marketing budget and lead generation activities.
- In person customer event planning and execution, webinar planning and execution with VARs.
- Responsible for Astraia’s referral program keeping partners updated on latest developments.
- Lead generation via multiple channels on social media marketing and campaigns using Acumatica’s MAP.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Optimized website content for improved search engine rankings and increased web traffic.
- Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.
- Established brand guidelines to ensure consistency across all marketing materials and communications.
- Enhanced online presence, optimizing website content for SEO and improving user experience.
- Executed email marketing campaigns to nurture leads and convert prospects into customers.
- Managed social media accounts, engaging with followers and creating loyal brand community.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Created and managed social media campaigns to increase brand engagement.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Business Development Manager
BlueBridge One
02.2018 - 05.2020
- Company Overview: NetSuite ERP
- Lead generation, cold calling, sourcing new business and driving the sales process to closing.
- This includes formulating customer specific presentations to a board level audience, generating comprehensive prospect specific proposals, costings, negotiation with suppliers on discounts, prepping Pre-Sales to formulate their demonstrations to be in line with the prospects business needs, driving closure.
- Achieving set targets, managing pipeline cover to match targets.
- NetSuite ERP
Business Development Manager
Bluekey Seidor
03.2016 - 02.2018
- Company Overview: SAP Business One ERP
- Sourcing of new business and driving the entire end to end sales process.
- This includes formulating customer specific presentations to a board level audience, generating comprehensive prospect specific proposals, costings with current pricing with up to 10 different suppliers to make the solution, negotiation with suppliers on discounts, prepping Pre-Sales to formulate their demonstrations to be in line with the prospects business needs, driving closure.
- Achieving set targets, managing pipeline cover to match targets.
- SAP Business One ERP
- Reason for leaving: Head hunted by BlueBridge One
Key Account Manager
Zetes Supply Chain Specialists
07.2014 - 09.2015
- New business development, managing existing key accounts, farming for new business in key accounts, growing customer relationships, quoting and proposal generation, SLA generation, quoting in SAP Business One ERP, negotiating with suppliers, presentations on board level.
- Closing of deals and reaching set targets.
- Reason for leaving: Personal tragedy that needed my full attention.
Key Account Manager
Fraxion Spend Management Solutions
02.2011 - 03.2014
- New business development, managing existing key accounts, farming for new business in key accounts, growing customer relationships, quoting and proposal generation, SLA generation, quoting in SAP, negotiating with suppliers, presentations on board level.
- Closing of deals and reaching set targets.
- Organising whiskey evenings and golf days, client lunches and product launches.
- Reason for leaving: Company held temporary voluntary salary cuts and I was worried about the future of my career there.
Key Account Manager
Stortech Solutions
03.2010 - 01.2011
- Developed customized proposals for potential clients, demonstrating the value of the company''s products and services.
- Developed and delivered presentations to key customers to position products and services.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Reason for leaving: I did not enjoy solution selling of security and networking solutions – regretted my decision of leaving Fraxion & Fraxion was keen to hire me back in an Account Manager position which was a step up from Business Development.
New Business Developer
Fraxion Spend Management Solutions
09.2008 - 02.2010
- Prospected for new business opportunities via cold calling, using lead generation lists and networking.
- Created reports and presentations detailing business development activities.
- Devised effective marketing, sales, and other promotional initiatives.
- Represented company and promoted products at conferences and industry events.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Reason for leaving: Great package offer from Stortech who was a client of mine.
Account Manager
Cyberia - ICT - IT Software Resellers
08.2007 - 09.2008
- Reason for leaving: Head hunted by Fraxion – better package and benefits.
Consumer Relations Amplifier for Peter Stuyvesant
British American Tobacco South Africa
09.2006 - 08.2007
- Reason for leaving: Got offered a sales position in IT and wanted to further my sales career.
- Completed the compulsory in-house BAT Consumer Excellence Program (A.K.A Continued Education Program).
Education
Matric - English, Afrikaans, Biology, Mathematics, Geography, Needlework and Clothing
Collegiate High School for Girls
BComm - Marketing And Business Management
Nelson Mandela Metropolitan University
01.2001 - 07.2002
Diploma - Digital Marketing
University of Cape Town
01.2022 - 01.2023
Information Systems Diploma
Damelin College
Cape Town 01.2000 - 12.2025
Skills
MS Word
PowerPoint
Excel
Sales Force CRM
Microsoft CRM
Acumatica CRM
Siebel CRM
Neverfail Certified Sales Professional
SAP Business One Sales & CRM
NetSuite Sales & CRM
Acumatica Marketing Specialist certified
Acumatica Sales Specialist certified
Digital & Social Media Marketing certified
Accomplishments
- Fraxion - New Business Development role 2008 & Key Account Manager role in 2012.
- Excelled in awakening more than 15 dormant accounts, producing one sale of R2.2 million from BP.
- Brought on 4-5 new business prospects a week by cold calling.
- Closed two massive deals to the sum of R1 million rand, excluding ongoing instalments.
- Over achieved on sales targets, getting the highest sales per quarter.
- Coordinated a whiskey tasting event leading to a sale of R600k.
- Closed the Ackermans deal of 1.2 million and fostered relationships with linking companies.
Personal Information
- Available: 30 Days
- ID Number: 8108300189084
- Nationality: South African
Timeline
Diploma - Digital Marketing
University of Cape Town
01.2022 - 01.2023
Marketing Manager
Astraia Technology
05.2020 - Current
Business Development Manager
BlueBridge One
02.2018 - 05.2020
Business Development Manager
Bluekey Seidor
03.2016 - 02.2018
Key Account Manager
Zetes Supply Chain Specialists
07.2014 - 09.2015
Key Account Manager
Fraxion Spend Management Solutions
02.2011 - 03.2014
Key Account Manager
Stortech Solutions
03.2010 - 01.2011
New Business Developer
Fraxion Spend Management Solutions
09.2008 - 02.2010
Account Manager
Cyberia - ICT - IT Software Resellers
08.2007 - 09.2008
Consumer Relations Amplifier for Peter Stuyvesant
British American Tobacco South Africa
09.2006 - 08.2007
BComm - Marketing And Business Management
Nelson Mandela Metropolitan University
01.2001 - 07.2002
Information Systems Diploma
Damelin College
01.2000 - 12.2025
Matric - English, Afrikaans, Biology, Mathematics, Geography, Needlework and Clothing
Collegiate High School for Girls