SHARNÉ JANSE VAN RENSBURG
Cape Town
Summary
Strategic, results-driven marketing and commercial professional with 8+ years’ experience in B2B sales, marketing, category and portfolio management within the food, beverage, liquor and financial services sectors. Proven ability to lead market development strategies, drive profitable growth, manage portfolios, and partner closely with sales and cross-functional teams. Strong customer-centric mindset with experience translating market insights into go-to-market strategies, campaigns, and account development plans. Well aligned to a Market Segment Manager role in a global food & beverage environment.
Overview
10
10
years of professional experience
Work History
Regional New Business Consultant
Old Mutual
04.2025 - Current
- Drive strategic growth within a highly competitive B2B environment through market and prospect development.
- Partner with advisors as a business and commercial enabler, providing product knowledge, tools and go-to-market support.
- Plan and execute advisor days, round tables and large-scale engagement events.
- Contribute to promotional and marketing strategies aligned to commercial objectives.
- Build long-term customer relationships through consultative engagement and data-driven insights.
National Sales & Marketing Manager
Niel Joubert Wines
10.2022 - 04.2025
- Owned national market and portfolio strategy across on- and off-consumption channels.
- Developed and executed marketing and sales plans to drive growth in a competitive food & beverage market.
- Led cross-functional collaboration with sales teams, distributors, and hospitality partners.
- Managed brand positioning, events, festivals, and national activations.
- Conducted market, consumer and competitor analysis to inform strategic decisions.
- Provided leadership with performance insights, portfolio recommendations and growth opportunities.
Liquor Category Manager
PB Liquor Merchants
04.2019 - 09.2022
- Owned category performance and portfolio development across multiple wine farms and brands.
- Worked closely with distributors (Navigate World Whisky, Distri Liquors, Vassco) to secure listings and grow distribution.
- Planned and executed route-to-market and territory coverage strategies.
- Delivered tastings, pitches, and customer engagement initiatives.
- Achieved consistent sales targets while opening new accounts through prospecting and cold calling.
- Developed local marketing plans to support sales growth and brand visibility.
- Managed national B2B accounts across a premium spirits portfolio (Whisky, Rum, Champagne, Cognac).
- Developed and executed account strategies to grow share-of-wallet and distribution.
- Identified target markets, evaluated customer potential, and supported structured territory coverage.
- Collaborated with marketing and international brand partners to align campaigns and messaging.
- Bidfood
Senior Sales & Marketing Executive
Uniclox Technologies
07.2017 - 03.2019
- Managed B2B sales and marketing for software and hardware solutions.
- Generated new business through prospecting, presentations, and tailored value propositions.
- Acted as a trusted advisor by aligning solutions to client needs and business objectives.
- Supported go-to-market execution and customer acquisition strategies.
Internship
AgriFoodSA
01.2017 - 12.2017
- Built in-depth product knowledge of AgriFoodSA magazine, including value proposition, audience and positioning within the agri-food sector.
- Conducted prospect identification, outbound calls and appointment setting with industry stakeholders.
- Presented and showcased the product to prospective clients, translating features into commercial value.
- Developed and maintained client relationships, with a strong focus on after-sales service and retention.
- Maintained ongoing client engagement to support long-term partnerships.
Internship
Creative Touch
12.2016 - 12.2016
- Worked collaboratively in a fast-paced digital marketing environment.
- Managed daily social media updates for multiple client accounts.
- Assisted with content execution, campaign support and general team operations.
- Gained hands-on exposure to digital marketing execution and client servicing.
- Digital Marketing Agency
North-West University
01.2016 - 12.2016
- Developed and presented a Retail Marketing Plan for McDonald’s South Africa, aligned to brand strategy and market positioning.
- Created, presented and implemented a Digital Marketing Plan for a small business (Lluminaire Hair & Beauty), focusing on customer acquisition and awareness.
- Developed a Strategic Marketing Plan for a gourmet restaurant (Black Orchid Café), including market analysis, positioning and go-to-market strategy.
- Completed formal training in Adobe Photoshop (competent working knowledge).
- Worked with Statistical Package for Social Sciences (SPSS) for data analysis and research insights.
- Experience Gained During Honours
Assistant / Tutor
North-West University
- Supported lecturers within the Faculty of Business and Marketing.
- Assisted with grading tests and examinations, requiring strong understanding of marketing and business principles.
- Developed the ability to evaluate different problem-solving approaches and analytical thinking.
- Strengthened skills in time management, fairness, reliability and academic integrity.
Education
Honours BCom - Marketing
North-West University
01.2016
BCom - Marketing and Internation Trade
North-West University
01.2015
Grade 12 (Matric) -
Outeniqua High School
01.2012
Skills
- CRM Systems
- Microsoft Excel
- Microsoft PowerPoint
- SAP
- Marketing Campaign Management
- Event Management
- Data Analysis
- Market Trend Analysis
- AI Tools
- Digital Marketing Tools
- Microsoft Teams
- Market Segment Strategy
- Portfolio Strategy
- Market Development Planning
- Go-To-Market Strategy
- Commercial Planning
- Category Management
- Product Portfolio Management
- Sales Enablement
- Account-Based Marketing
- Market Intelligence
- Cross-Functional Leadership
- Customer Engagement
- Brand Activation
- Pipeline Management
- Territory Management
- Presentation Skills
- Communication Skills
- Stakeholder Management
Additional Relevant Experience
- Internship, AgriFoodSA, 2017, Built in-depth product knowledge of AgriFoodSA magazine, including value proposition, audience and positioning within the agri-food sector., Conducted prospect identification, outbound calls and appointment setting with industry stakeholders., Presented and showcased the product to prospective clients, translating features into commercial value., Developed and maintained client relationships, with a strong focus on after-sales service and retention., Maintained ongoing client engagement to support long-term partnerships.
- Experience Gained During Honours, North-West University, 2016, Developed and presented a Retail Marketing Plan for McDonald’s South Africa, aligned to brand strategy and market positioning., Created, presented and implemented a Digital Marketing Plan for a small business (Lluminaire Hair & Beauty), focusing on customer acquisition and awareness., Developed a Strategic Marketing Plan for a gourmet restaurant (Black Orchid Café), including market analysis, positioning and go-to-market strategy., Completed formal training in Adobe Photoshop (competent working knowledge)., Worked with Statistical Package for Social Sciences (SPSS) for data analysis and research insights.
Part Time And Academic Experience
- Assistant / Tutor, School of Business & Marketing, North-West University, Supported lecturers within the Faculty of Business and Marketing., Assisted with grading tests and examinations, requiring strong understanding of marketing and business principles., Developed the ability to evaluate different problem-solving approaches and analytical thinking., Strengthened skills in time management, fairness, reliability and academic integrity.
- Internship, Creative Touch (Digital Marketing Agency), 12/01/16, Worked collaboratively in a fast-paced digital marketing environment., Managed daily social media updates for multiple client accounts., Assisted with content execution, campaign support and general team operations., Gained hands-on exposure to digital marketing execution and client servicing.
References
- Samantha Loots, Niel Joubert Wines, Office Manager, 072 832 1562
- Ms. Megan Vendel, PB Liquor Merchants, National Sales Manager, 074 579 6516
- Mr. Christo Wandrag, Uniclox Technologies, Sales Department, 084 644 3366
Core Skills And Expertise
- Market Segment & Portfolio Strategy (B2B & B2C)
- Market & Customer Development Planning (MSDP, ADP-aligned)
- Go-To-Market Strategy & Commercial Planning
- Category & Product Portfolio Management
- Sales Enablement & Account-Based Marketing
- Market Intelligence & Trend Analysis
- Cross-Functional Leadership (Sales, Marketing, Applications, R&D)
- Customer Engagement, Events & Brand Activation
- CRM, Pipeline & Territory Management
- Strong Presentation, Communication & Stakeholder Management
Certifications And Achievements
- SAWC Course – Cape Wine Academy
- Adobe Photoshop
- Golden Key Academic Award
- Academic Merit Bursary
Timeline
Regional New Business Consultant
Old Mutual
04.2025 - Current
National Sales & Marketing Manager
Niel Joubert Wines
10.2022 - 04.2025
Liquor Category Manager
PB Liquor Merchants
04.2019 - 09.2022
Senior Sales & Marketing Executive
Uniclox Technologies
07.2017 - 03.2019
Internship
AgriFoodSA
01.2017 - 12.2017
Internship
Creative Touch
12.2016 - 12.2016
North-West University
01.2016 - 12.2016
Assistant / Tutor
North-West University
Honours BCom - Marketing
North-West University
BCom - Marketing and Internation Trade
North-West University
Grade 12 (Matric) -
Outeniqua High School