Sharleen Naicker

Key Skills attained

• Website management
• Digital Campaign Management
• Digital marketing, PPC
• Data analytics

Responsibilities

• Develop and execute multi-channel digital campaigns focused on brand awareness, demand generation, and partner engagement.
• Planned and implemented integrated search, display and video campaigns on platforms.
• Optimise the website for lead generation, ensuring seamless user experience and conversion rate optimisation.
• Create targeted email campaigns for product spotlight and announcements.
• Manages the end to end creation of bill of materials needed for creation and deployment of campaign assets.
• Manage content deliverables on cms website.
• Optimise campaigns based on performance insights to achieve KPIs and enhance ROI.
• Generate monthly performance reports for the leadership team.
• Support resellers across the East Africa region to grow sales and brand awareness.

Key Achievements
Increased website engagement through targeted digital campaigns and co-marketing initiatives. Successfully launched 3 joint partner marketing programs. Optimised website content and SEO strategy, increasing organic traffic by 11% YoY.

Highlights

• Cultivated and maintained loyal client base with continuous account and relationship management for East Africa region.
• Engaging with customers during visits to Botswana, Zambia to collaborate with strategic customers.

Key Skills attained

• Digital Campaign Management
• CMS
• Web content development
• Hubspot
• Meta ads management

Responsibilities

• Managed end-to-end partner marketing efforts for global IT & Cybersecurity vendors, including AWS, Microsoft, Oracle, Hitachi, Lenovo, Samsung, Citrix, Quest, Veritas, Commvault, Riverbed, IBM, Fortinet, Symantec, Crowdstrike and Forcepoint.
• Developed and implemented product marketing strategies to engage B2B audiences, elevate brand awareness and deliver tangible business results across multiple brands.
• Worked with product marketing, regional campaign teams, digital marketing, and brand teams to align on objectives and campaign deliverables.
• Enhanced sales materials and strategy: designed and executed go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
• Designed and executed co-branded campaigns, integrating email marketing, webinars, and digital ads.
• Developed data-driven marketing strategies tailored to scaling a high growth product in a mature market.
• Supported partner sales enablement, ensuring alignment on marketing initiatives for lead generation.
• Project management for cross-functional initiatives. Planned industry events, trade shows, and partner summits, increasing brand visibility.

Key Achievements

Generated sales pipeline through cybersecurity partner campaigns. Developed an automated email nurture sequence, increasing partner engagement rates by 20%.

Highlights

Planning and executing the launch of Crowdstrike as a new cybersecurity brand and driving sales growth.

Key Skills attained

• Key Account planning
• Channel Marketing
• Brand Management
• SEO
• SAP virtual training
• Marketing strategy

Responsibilities

• Developed, executed and managed partner marketing programs and campaigns that aligned with the company's objectives.
• Liaised with partners to cultivate strong relationships.
• Project management, coordinating with channel specialists.
• Collaborated with the business development team to negotiate contractual marketing obligations and MDFS with partners.
• Proactively sought out opportunities for reciprocal marketing from partners.
• Implemented the channel strategy and roadmap for the assign products.
• Managed partner strategies for Cisco, Roambee, and Huawei, focusing on joint sales enablement and marketing alignment.
• Developed channel marketing strategies to leverage partner ecosystems for lead generation.
• Created and implemented 4+ digital marketing campaigns per quarter, driving product awareness.

Key achievements

Lead Generation - Pipeline Development – R525 million target. Digital Campaign Management – Minimum of 4 Digital marketing campaigns developed for the top 20 Accounts. Public Relations – R2m AVE target from PR and Media activities. Collaborated with customers, Consol, Komatsu and BMW.

Highlights

• Recognition from from the Huawei enterprise team - 2017
• Cisco IDG DNA campaign generated 25
• Marketing Team MD award 2016
• Case study: Intervate Vaya Moja: Smart Citizen and GPW: E gazette solution published in the TSI Digitization booklet
• Submitted Microsoft Collaboration Partner of The Year Awards - Intervate 2016, Winner
• Submitted SAP Quality Awards – Komatsu Innovation

Key Skills Attained

• Public Relations and Media Management
• Internal Communications
• Managing Personal Finances
• Introduction to the world of work
• Customer service
• Diversity and Managing Conflict
• Supplier Management
• Marketing research

Responsibilities

Event management, brand management, office administration (purchasing of branded gifts), and promo shop management (SAP systems). Worked with marketing managers to develop digital campaign strategies, researching target audiences on Facebook, Twitter and LinkedIn. Created compelling and on-brand copy for marketing materials and promotions. Coordinated television and radio campaigns from conceptual brainstorms to post-broadcast analysis.

Highlights

• Germany exchange program finalist – Top 6 (2015)
• Marketing Team Award- InTouch 2015
• Living the company values Award – Internship team 2015
• Nominated for the MD award 2015'
• Zithobe Ambassador T-Systems (2015 - 2016)
• CEM launch VW