Qualified Marketing Executive with 15 years of experience in sales and marketing. Proven successful at digital and print marketing. Working closely with clients to closely manage marketing projects and realize profitable outcomes. Expert in online company growth and brand visability. Skilled website manager, organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Hi, I’m
Shanna Moreno
Marketing Exective
Pietermaritzburg
Summary
Overview
17
years of professional experience
Work History
Californian OutfittersPietermaritzburg
Marketing Executive
01.2016 - Current
Job overview
- Oversee preparation and creation of marketing copy, images, videos and bulk emails.
- Established and maintained e-commerce website to promote and sell products.
- Photographed merchandise and prepared written descriptions of items for website.
- Improved website visibility through development and implementation of SEO strategies.
- Integrated photographs of merchandise into corporate e-commerce software.
- Mentored local personnel on best practices and protocols to maximize productivity on all marketing platforms.
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Devised content strategy to effectively engage target audiences.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Displayed and organized product on inventory shelves in e-commerce storeroom.
- Interacted with and sold to e-commerce customers and delivered prompt and courteous service.
- Met or exceeded sales goals and worked as team player in supporting other sales.
- Displayed positive, professional, friendly and high-energy willingness to assist customers through video, chat or telephone interactions.
- Corresponded with online customers to address questions or complaints about products, policies, or shipping methods.
- Managed financial tracking, inventory coordination and social media marketing.
- Responded to customer issues and resolved complaints by leveraging expert knowledge.
- Monitored trends in online retail to identify new opportunities for growth.
- Uploaded digital media to online storefront, auction sites or other shopping Web sites for advertising purposes.
Gryfn GrafxPietermaritzburg
Graphic Design, Print Broker and Photographer
01.2006 - Current
Job overview
- Planned and prepared for on-location and studio shoots.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
- Digitally edited photos to enhance appearance.
- Photographed high-quality images for various print and digital projects.
- Designed graphics for websites, logos and promotions for marketing purposes.
- Designed marketing brochures and wrote website copy.
- Used Adobe Photoshop, Adobe Illustrator and Adobe Indesign to develop new images.
- Assisted with design of print materials such as flyers and ads by producing basic layouts, selecting colors and tracking down appropriate images.
Mfenendala CommunicationsPietermaritzburg
Graphic Designer
06.2012 - 12.2016
Job overview
- Developed creative design for print materials, brochures, banners, and signs.
- Completed final touches for projects such as images sizes and font selection.
- Met with customers to present mockups and collect information for adjustments.
- Created digital image files for use in digital and traditional printing methods.
- Developed creative design for print materials, banners and signs.
- Designed creative digital displays used in online advertising for local businesses.
- Created logos, illustrations and typography for various organizations.
- Edited and enhanced existing artwork and graphics.
- Worked with clients to gather and define requirements, establish scopes, and manage project milestones.
- Developed original designs for print media, magazines and newspapers.
- Created original artwork for range of print projects.
- Developed graphics and visual content for social media campaigns.
Education
Home SchooledPietermaritzburg
University Overview
Skills
Digital marketing
undefinedAccomplishments
Accomplishments
Built a successful social media account for facebook and Instagram reaching an audience of over 46 000+
- Developed marketing plans to support various companies advertising goals and purposes
- Advised clients on optimum mix of products and distribution channels for greatest success
- Created eye-catching, consistent graphics for social media and for print media
- Write engaging, entertaining and informative media scripts for different uses
- Designed engaging brochures, banners and signs for printing
- Networked with media and PR professionals to build campaign reach
- Liaised with external designers and printers to ensure deadlines were met and materials met strict quality standards
- Executed all aspects of design from concept to delivery while following branding and style guidelines for various government departments, organizations and businesses
- Photographing and editing Products, People and lifestyle for print, social media as well as web and e-commerce
- I have worked in marketing industry for over 20 years now
- Having worked my way up from selling advertising and cold calling to now running my own marketing business with staff where we do social media marketing, e-commerce, photography, graphic design and print
- I have been self employed for many years now and I strive on making sure that my customers are satisfied with the quality of my work and end results of their marketing campaigns at all times
- We live in an ever changing environment and I am always mindful that if my clients aren’t happy they can always just go to someone else
- I have built long lasting relationships with my clients because of the quality of the work we produce
- I am always willing and eager to learn if I don’t know something, and I am happy to teach, help staff and train whenever needed
- I work well under pressure and because of my experience I can function as part of a team or work individually and take initiative whenever needed
- The majority of my work at the moment is based on photographing clothing items, editing them and then uploading them directly to the clients e-commerce website, creating adverts for social and print media and monitoring the staff in the marketing department
- Hi!# PHONE+27 73 203 8551k EMAILshannaxmoreno@gmail.como ADDRESS
- Pietermaritzburg, South Africa
Availability
See my work availability
Not Available
Available
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Quote
The way to get started is to quit talking and begin doing.
Timeline
Marketing Executive
Californian Outfitters
01.2016 - Current
Graphic Designer
Mfenendala Communications
06.2012 - 12.2016
Graphic Design, Print Broker and Photographer
Gryfn Grafx
01.2006 - Current
Home Schooled
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