Shanique Feder

• Work with National Marketing Manager and Publishers of Son to develop a clearly defined marketing strategy that is aligned with the overall strategy of the publication and focused on delivering against the key marketing objectives;
• To coordinate all the marketing functions for Son.
• Development of marketing material and booking and placement in relevant publications/platforms in conjunction with the Marketing Coordinator within the National Marketing Department.
• Devise, implement, track, optimise and report on marketing channel initiatives.
• Negotiating of barter agreements in conjunction with the National Marketing Manager.
• Drafting of barter agreements in conjunction with the Marketing Coordinator.
• Drafting of sponsorship proposals in conjunction with the Marketing Coordinator and Events Coordinator.
• Work with the advertising team to optimize revenue from marketing activities.
• Work with digital team to grow the online presence of the publication.
• Manage, track and report on the marketing budget.
• Meet the third-stream income budgets of the publication.
• Flexibility to work overtime, including evening and weekends, as well as be available to travel.
• Attend functions and events to assist the Events Coordinator to ensure that operations run smoothly, troubleshooting should any problems or issues arise during the course of the function or event;
• Identify and approach possible sponsors for special events and projects and negotiate sponsorship deals.
• Build relationships with partners, sponsors and service providers.
• Developed and implemented successful marketing plans to generate event revenue.
• Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization and rehearsal, ceremonies and receptions.
• Negotiated with vendors to achieve most favorable terms.
• Assembled creative and innovative event attractions based on internal capabilities.
• Searched and negotiated suitable venues per setup requirements and budget constraints.
• Oversaw preparation and management of event budgets to deliver at or below projected costs.

• Successfully maintained clean, valid driver's license and access to reliable transportation.
• Used Microsoft Word and other software tools to create documents and other communications.
• Devoted special emphasis to punctuality and worked to maintain outstanding attendance record.
• implement cost-saving initiatives that addressed long-standing problems.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Improved operations through consistent hard work and dedication.
• Participated in team-building activities to enhance working relationships.
• Used coordination and planning skills to achieve results according to schedule.
• Monitored company inventory to keep stock levels and databases updated.
• Developed and implemented performance improvement strategies and plans to promote continuous improvement.
• Provide support and assistance in planning, developing, producing, and delivering marketing and communications materials
• Manage development, production, and distribution of promotional and collateral materials
• Analyse marketing and communications programs and make recommendations to adjust strategy and tactics to increase effectiveness
• Draft Campaigns and SMS entry competitions
• Sourcing prizes and Sponsorship monies

Events and Mall Activations/ Roadshows:

• Control an event from conception to clean up
• · Conduct research, make site visits, and find resources to help staff make
• · Decisions about event possibilities.
• · Coordinate on-site arrangements for all meetings and events : Assist with
• · negotiations for space contracts and book event space, arrange food and
• · beverage, order supplies and audio-visual equipment, ensure appropriate décor
• Serve as liaison with vendors on event-related matters
• Assist with managing on-site production and clean-up for events as necessary
• Prepare nametags, materials, notebooks, packages, gift bags, registration lists & Seating cards, etc.
• Assist with preparing budgets and provide periodic progress reports to executive Director for each event project
• Keep track of event finances including check requests, invoicing, and reporting
• Close out all events as required

• Created proposals and organized pursuit documentation to support marketing staff.
• Collaborated with team members to help expand marketing channels.
• Shadowed meetings and observed marketing director to grow professional experience.
• Researched competitor trends and interpreted findings, reporting conclusions to supervisor.
• Helped with planning and hosting of marketing events.
• Performed office administrative duties to enhance team cohesiveness.
• Participated in brainstorming meetings to develop marketing collateral.
• Practiced search engine optimization to maximize efforts in creating brand awareness.
• Contributed to mock-ups, email campaigns and social media content.
• Administrative/customer service and support
• Sap user

• Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
• Adhered to company policies and scripts to consistently achieve call-time and quality standards.
• Recommended products to customers, thoroughly explaining details.
• Improved sales abilities and product knowledge on continuous basis to provide optimal service and achieve quotas.
• Promoted available products and services to customers during service, account management and order calls.

• Created proposals and organized pursuit documentation to support marketing staff.
• Collaborated with team members to help expand marketing channels.
• Prepared persuasive sales and marketing presentation materials to engage clients.
• Shadowed meetings and observed marketing director to grow professional experience.
• Scheduled social media postings to advertise products and generate site traffic.
• Participated in brainstorming meetings to develop marketing collateral.
• Helped with planning and hosting of marketing events.
• Performed office administrative duties to enhance team cohesiveness.
• Assisted in creating written, video and image content for marketing channels.