Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shafiek Croeser

Sales Operation Manager
Cape Town,WC

Summary

Dynamic Sales Operations Manager with a proven track record at Vodacom South Africa, enhancing sales revenue through strategic process improvements and effective team leadership. Skilled in sales training and customer segmentation, I foster collaboration and drive results, achieving significant gains in customer satisfaction and retention.


Overview

23
23
years of professional experience

Work History

Sales Operations Manager

Vodacom South Africa
02.2025 - Current
  • Analyzed sales metrics to identify trends, opportunities, and areas for improvement in the overall operations strategy.
  • Increased sales revenue by streamlining the sales operations process and implementing effective strategies.
  • Motivated team members by offering constructive feedback during regular one-on-one sessions that foster personal growth.
  • Championed continuous improvement by conducting regular reviews of internal processes to drive efficiency gains.
  • Developed strong relationships with key clients, leading to increased customer satisfaction and retention rates.
  • Enhanced customer experience by addressing service issues promptly and professionally, resolving concerns efficiently.
  • Collaborated with cross-functional teams, resulting in improved communication and coordination between departments.
  • Worked closely with finance department to set realistic budgets for sales initiatives while monitoring expenses diligently throughout fiscal year periods.
  • Established robust sales forecasts using historical data analysis, allowing for better resource allocation decisions.

Store Manager

MTN
10.2021 - 01.2025
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Assisted with hiring, training and mentoring new staff members.
  • Completed point of sale opening and closing procedures.
  • Improved customer satisfaction through staff training in customer service and product knowledge.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Maximized sales by creating innovative visual merchandising displays and store layouts.

Store Manager

Cellucity
04.2009 - 09.2021
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
  • Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
  • Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
  • Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
  • Reconciled daily sales transactions to balance and log day-to-day revenue.

Sales Consultant

ABSA
03.2007 - 03.2009
  • Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Responded to telephone and in-person requests for information.
  • Provided sales and customer service assistance to walk-in traffic
  • Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
  • Boosted customer satisfaction by providing personalized consultations and tailored product recommendations.
  • Followed up with existing customers to provide additional support and address concerns.
  • Streamlined sales processes to improve efficiency, leading to quicker deal closings and increased productivity.

Store Manager

Edgars Stores
03.2002 - 09.2005
  • Supervised guests at front counter, answering questions regarding products.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
  • Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
  • Rotated merchandise and displays to feature new products and promotions.
  • Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
  • Ensured compliance with all applicable laws, regulations, policies by regularly reviewing store procedures and taking corrective measures when necessary.

Education

NQF Level 5 - Retail Management

W&RSETA
Cape Town, South Africa
04.2001 -

High School Diploma -

Oaklands High
Cape Town, South Africa
04.2001 -

Skills

    Sales leadership

    Collaborative mindset

    Pricing strategy

    Sales training

    Staff training

    Customer segmentation

    Sales enablement

    Sales targeting

    Teamwork

Timeline

Sales Operations Manager

Vodacom South Africa
02.2025 - Current

Store Manager

MTN
10.2021 - 01.2025

Store Manager

Cellucity
04.2009 - 09.2021

Sales Consultant

ABSA
03.2007 - 03.2009

Store Manager

Edgars Stores
03.2002 - 09.2005

NQF Level 5 - Retail Management

W&RSETA
04.2001 -

High School Diploma -

Oaklands High
04.2001 -
Shafiek CroeserSales Operation Manager