Shafiek Croeser
Sales Operation Manager
Cape Town,WC
Summary
Dynamic Sales Operations Manager with a proven track record at Vodacom South Africa, enhancing sales revenue through strategic process improvements and effective team leadership. Skilled in sales training and customer segmentation, I foster collaboration and drive results, achieving significant gains in customer satisfaction and retention.
Overview
23
23
years of professional experience
Work History
Sales Operations Manager
Vodacom South Africa
02.2025 - Current
- Analyzed sales metrics to identify trends, opportunities, and areas for improvement in the overall operations strategy.
- Increased sales revenue by streamlining the sales operations process and implementing effective strategies.
- Motivated team members by offering constructive feedback during regular one-on-one sessions that foster personal growth.
- Championed continuous improvement by conducting regular reviews of internal processes to drive efficiency gains.
- Developed strong relationships with key clients, leading to increased customer satisfaction and retention rates.
- Enhanced customer experience by addressing service issues promptly and professionally, resolving concerns efficiently.
- Collaborated with cross-functional teams, resulting in improved communication and coordination between departments.
- Worked closely with finance department to set realistic budgets for sales initiatives while monitoring expenses diligently throughout fiscal year periods.
- Established robust sales forecasts using historical data analysis, allowing for better resource allocation decisions.
Store Manager
MTN
10.2021 - 01.2025
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Assisted with hiring, training and mentoring new staff members.
- Completed point of sale opening and closing procedures.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
Store Manager
Cellucity
04.2009 - 09.2021
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
- Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
Sales Consultant
ABSA
03.2007 - 03.2009
- Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Responded to telephone and in-person requests for information.
- Provided sales and customer service assistance to walk-in traffic
- Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
- Boosted customer satisfaction by providing personalized consultations and tailored product recommendations.
- Followed up with existing customers to provide additional support and address concerns.
- Streamlined sales processes to improve efficiency, leading to quicker deal closings and increased productivity.
Store Manager
Edgars Stores
03.2002 - 09.2005
- Supervised guests at front counter, answering questions regarding products.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
- Rotated merchandise and displays to feature new products and promotions.
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Ensured compliance with all applicable laws, regulations, policies by regularly reviewing store procedures and taking corrective measures when necessary.
Education
NQF Level 5 - Retail Management
W&RSETA
Cape Town, South Africa 04.2001 -
High School Diploma -
Oaklands High
Cape Town, South Africa 04.2001 -
Skills
Sales leadership
Collaborative mindset
Pricing strategy
Sales training
Staff training
Customer segmentation
Sales enablement
Sales targeting
Teamwork
Timeline
Sales Operations Manager
Vodacom South Africa
02.2025 - Current
Store Manager
MTN
10.2021 - 01.2025
Store Manager
Cellucity
04.2009 - 09.2021
Sales Consultant
ABSA
03.2007 - 03.2009
Store Manager
Edgars Stores
03.2002 - 09.2005
NQF Level 5 - Retail Management
W&RSETA
04.2001 -
High School Diploma -
Oaklands High
04.2001 -
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