With over 20 years of expertise, I am a seasoned Head of Growth (B2C), Marketing Manager, Communications Specialist, Social Media Manager, Editor, and Journalist. I have built an excellent reputation for department management, people management, strategic planning, marketing strategy, and meticulous attention to detail. I hold an English Honours degree and a BA in Journalism, further enhancing my communication skills.
I am currently seeking a senior role in a company with an exceptional work culture where I can be a permanent asset. I am eager to lead a team of dedicated professionals who share a strong work ethic and take pride in their contributions.
Although I recently relocated to South Africa from the UK, I am a UK citizen working for the 6th largest global car rental company.
I bring exceptional team leadership and management skills, suited for C-suite and senior positions. My entrepreneurial background equips me to tackle any challenge with innovative solutions. My people management philosophy centres on mutual respect and achieving objectives—treat your team well, and they will strive to meet the goals set. As an experienced communicator, I excel in English and hold a TEFL certification to bridge language barriers effectively.
I have experience in the following industries:
👩⚕️ Health & Wellness
✈️ Travel
🌿 Sustainability, NGO & Non-Profit
💱 Blockchain/Crypto
👩💻 SaaS/Tech
🎓 Education (Adult & Early Years)
👩💼 Agency work
...and more.
I am enthusiastic about contributing to a forward-thinking organisation where my skills can drive growth and success.
Professional Achievements and Responsibilities in Managing On Fire Photography
1. Sales and Revenue Growth
- Developed and achieved ambitious sales goals for the company, ensuring consistent revenue growth.
- Identified and capitalised on new sales leads, driving B2C and B2B lead generation and face-to-face sales.
2. Marketing Strategy and Campaign Management
- Created and executed successful marketing campaigns, leveraging digital marketing, SEO, and PPC strategies to enhance brand visibility and attract new clients.
- Researched and implemented effective marketing strategies and analysed social media statistics to optimise engagement.
3. Client Management and Customer Relations
- Managed client expectations and delivered exceptional photography services, fostering long-term relationships and ensuring high customer satisfaction.
- Contacted clients regularly to inform them about new developments in the company’s products and services, enhancing customer engagement.
4. Content Creation and Editing
- Prepared compelling marketing materials and ensured all content, including website material, was edited and proofread to the highest standard.
- Utilised image processing algorithms to reduce motion blur and enhance colour, contrast, and light range, delivering superior quality photographs.
5. Social Media Management and Analytics
- Managed daily social media posts and stories, keeping track of and monitoring social media and website analytics to inform strategy.
- Prepared detailed social media and website reports, ensuring data-driven decision-making and continuous optimisation.
6. Professional Development and Industry Engagement
- Kept up-to-date with new social media trends, products, and best practices by attending international workshops and completing online courses.
- Ensured continuous professional development through consistent tutorials and training, maintaining a competitive edge in the industry.
7. Operational and Financial Management
- Took full responsibility for the day-to-day running of On Fire Photography, including customer accounts, customer service, and general office duties.
- Developed quotes and proposals, managed correspondence with clients, and tracked data transfers using both manual and automated strategies.
8. Photography Expertise and Innovation
- Planned and prepared for on-location and studio shoots, selecting appropriate props, backdrops, and lighting to capture perfect images.
- Experimented with different lighting effects and took photos from various angles to deliver unique, high-quality images.
- Digitally edited photos to enhance appearance, ensuring all deliverables met the highest standards of quality.
9. Technology and Tool Utilisation
- Utilised advanced tools such as Adobe Creative Suite, Photoshop, Lightroom, Canva, and Facebook Ads to enhance productivity and creativity.
- Managed and organised a comprehensive photo database using consistent naming conventions and keywording for search optimisation.
10. Customer Service and Account Managemen
- Provided excellent customer service, strengthening client relations and boosting revenue through effective account regulation.
- Consulted with clients to discuss project ideas and preferences, creating mutually agreeable parameters and ensuring client satisfaction.
11. Event Planning and Collaboration
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts to ensure successful events.
- Completed complex photo shoots at various indoor and outdoor venues, demonstrating versatility and professionalism.
12. Performance Improvement and Feedback Utilisation
- Enhanced business operations by utilising successful marketing and outreach strategies to attract clients, close sales, and increase revenue.
- Developed long and short-term business strategies, driving customer feedback for continuous process improvements.
Through these professional achievements, I have demonstrated a comprehensive skill set in sales, marketing, client management, and photography. My expertise in leveraging cutting-edge technologies and marketing strategies has significantly contributed to the growth and success of On Fire Photography, making me a valuable asset for any forward-thinking organisation.
Professional Responsibilities and Achievements at Sez Photography
1. Sales Strategy Development and Execution
- Developed and executed strategic sales goals at Sez Photography, consistently achieving targets to drive company growth.
- Created and implemented successful marketing campaigns to enhance Sez Photography's brand visibility and attract new clientele.
2. Lead Generation and Client Relationship Management
- Identified and nurtured new sales leads through B2C and B2B channels, including face-to-face interactions.
- Managed client expectations and maintained strong relationships to ensure high satisfaction and repeat business for Sez Photography.
3. Marketing Research and Strategy
- Conducted thorough research on marketing strategies and analysed social media statistics to refine campaigns and maximise engagement for Sez Photography.
- Developed tailored quotes, proposals, and marketing materials that resonated with Sez Photography's diverse client base.
4. Operational Excellence and Digital Management
- Led the operational management of Sez Photography, overseeing customer accounts, service delivery, and daily office operations.
- Managed Sez Photography's social media presence with daily posts and stories, monitored analytics to optimise performance, and handled social media reporting and invoicing.
5. Continuous Professional Development and Innovation
- Stayed abreast of industry trends and advancements through ongoing professional development, including online courses, international workshops, and tutorials.
- Utilised advanced photography techniques and image processing algorithms to produce high-quality digital and print images at Sez Photography.
6. Photography Expertise and Creative Vision
- Planned and executed on-location and studio shoots at Sez Photography, selecting props, backdrops, and lighting to capture the perfect image.
- Demonstrated creative vision by capturing diverse perspectives and angles that aligned with Sez Photography's artistic standards and client preferences.
7. Business Development and Customer Engagement
- Enhanced business operations at Sez Photography by deploying effective marketing and outreach strategies that attracted clients, closed sales, and drove revenue growth.
- Provided exceptional customer service, ensuring client satisfaction and loyalty through personalised account management and attentive service.
8. Technical Proficiency and Tool Utilisation
- Leveraged industry-leading tools and software such as Adobe Creative Suite, Photoshop, Lightroom, Canva, and Google Analytics to streamline workflows and deliver outstanding results at Sez Photography.
- Organised Sez Photography's extensive photo database using advanced naming conventions and keywording to maximise search optimisation and accessibility.
Through these responsibilities and achievements at Sez Photography, I have demonstrated a comprehensive skill set in sales management, marketing strategy, client relationship management, and technical proficiency in photography and digital media. My dedication to continuous improvement and innovative thinking makes me a valuable asset ready to contribute to the continued success and growth of your organisation.
Professional Responsibilities and Achievements as Digital Communications Specialist at Green Motion International
1. Adaptation to Digital Trends and Algorithm Changes
- Demonstrated agility in adapting to evolving algorithms and platform updates, ensuring sustained high performance in the dynamic digital landscape.
- Implemented advanced analytics tools to meticulously track campaign effectiveness, providing valuable insights for future marketing strategies.
2. Website Enhancement and User Experience Optimisation
- Strategic improvements in website navigation, layout, and overall user experience.
3. Competitor Analysis and Industry Trends
- Conducted comprehensive competitor analysis and remained abreast of industry trends to identify new growth opportunities for Green Motion International.
- Utilised insights to innovate marketing strategies and maintain a competitive advantage in the car rental industry.
4. Email Marketing and Content Management
- Developed compelling email marketing campaigns that achieved high open rates and enhanced conversion success, driving significant revenue growth.
- Managed the company blog, producing high-quality articles to increase organic traffic and improve SEO ranking, further establishing Green Motion International as a thought leader in sustainable transportation.
Through these accomplishments as a Digital Communications Specialist at Green Motion International, I have consistently leveraged strategic insights and innovative approaches to drive business growth and enhance brand visibility. My proficiency in digital marketing analytics, user experience optimisation, and content management makes me a valuable addition to any organisation seeking to excel in today's competitive digital landscape.
Professional Responsibilities and Achievements
1. Content Strategy and Management
2. Reporting and Strategic Insights
3. Compliance and Ethical Standards
4. Creative Collaboration and Visual Integration
5. Project Management and Leadership
6. SEO Strategy and Digital Visibility
7. Publication Development and Brand Consistency
8. Content Creation and Optimisation
9. Enhancing User Experience and Engagement
10. Project Coordination and Team Collaboration
11. Strategic Content Planning and Development
Through these achievements at FabApp, I have demonstrated proficiency in strategic content management, cross-functional leadership, and digital engagement strategies. My dedication to creativity, quality, and collaborative excellence positions me as a valuable asset to your organisation's growth and success.
As a Marketing Executive for an agency specialising in health and wellness companies, blockchain firms, marketing companies, aesthetic clinics, and sexual health clinics, I was responsible for client-facing account management, ensuring close collaboration with each client to meet their marketing goals. I worked across multiple platforms, handling SEO and website optimisation to improve search rankings and user experience, crafting engaging blog content to enhance brand storytelling, and managing social media optimisation (SMO) strategies to drive visibility. In addition, I executed PPC campaigns to boost conversions and handled social media management, including content creation and audience engagement. My focus on building strong client relationships and providing tailored strategies helped position their brands as industry leaders.
Professional Responsibilities and Achievements
1. Lead Generation and Sales Management
2. Marketing Strategy and Social Media Management
3. Project Management and Networking
4. Educational Leadership and Social Media Training
5. Content Creation and Multimedia Development
6. Professional Development and Event Management
7. Community Engagement and Reputation Management
Key Achievements
Technical Skills
Professional Responsibilities and Achievements
1. Administrative Support and Bid Management
2. Lead Management and Research
3. Proposal Development and Coordination
4. Tender Management and Collaboration
5. Content Creation and Documentation
6. Reporting and Relationship Management
7. Client Engagement and Proposal Enhancement
Key Achievements
Technical Skills
Professional Responsibilities and Achievements
1. Strategic Social Media Management
2. Sales Leadership and Lead Generation
3. Digital Marketing and Client Relations
4. Proposal Development and Business Development
5. Training and Team Development
6. Administrative and Operational Excellence
7. Adaptability and Tools Proficiency
Key Achievements
Technical Skills
Professional Responsibilities and Achievements
1. Strategic Management of Trade Publications
2. Digital Marketing and SEO Leadership
3. Content Creation and Publication Management
4. Newsletter Management and Reporting
5. Continuous Improvement and Professional Development
Key Achievements
Technical Skills
Professional Responsibilities and Achievements
1. Strategic Support for Business Development
2. Confidential Client Engagement
3. Research and Sales Support
4. Publication and Marketing Material Development
5. Statistical Analysis and Reporting
6. Graphic Design and Technical Proficiency
Key Achievements
Technical Skills
Professional Responsibilities and Achievements
1. Confidential Correspondence Management
2. Administrative Excellence
3. Legal Support and Client Service
4. Document Management and Editing
5. Organisational Skills and Efficiency
6. Technology Proficiency
Professional Responsibilities and Achievements
1. Administrative Support
2. Reliability and Performance
3. Communication and Documentation
4. Adaptability and Efficiency
5. Technology Skills
Professional Responsibilities and Achievements
1. Strategic Marketing Management
2. Sales and Relationship Management
3. Digital Marketing and Social Media
3. Business Development
4. Content Creation and Marketing Collateral
5. Website Management and Graphic Design
6. Market Research and Client Engagement
7. Project Management and Campaign Execution
8. Brand Management and Campaign Analytics
9. Budget Management and Reporting
10. Tools and Technologies
Professional Responsibilities and Achievements
1. Research and Planning
2. Content Creation and Writing
3. Photography and Visual Content Creation
4. Interviews and Event Coverage
5. Client Relations and Pitching
6. Technical Skills and Tools
Professional Responsibilities and Achievements
1. Content Creation and Management
2. Editorial and Creative Duties
3. Customer Service and Relationship Management
4. Professional Skills and Achievements
5. Technical Proficiency
6. Additional Information
In-depth knowledge of Marketing, Digital Marketing & Social Media
Google Analytics (Redone in 2024)
https://tinyurl.com/zf8eerxc
Google Analytics (Redone in 2024)
Certificate in English Language Teaching (TEFL/TESOL Teacher)