Serati Marokane
Regional Sales Manager
Durban
Summary
Dynamic, results-driven professional with over a decade of experience in sales, marketing, promotion, and customer service within the FMCG sector. Proven leader with a track record of managing 10 Field Managers while consistently exceeding quality, safety, and efficiency benchmarks. Strategic thinker with exceptional time management skills, dedicated to fostering strong relationships and driving collective success. Committed to continuous professional growth through participation in the Women in Leadership program, ensuring alignment with corporate objectives and delivering outstanding results.
Overview
12
12
years of professional experience
1
1
Certification
1
1
Language
Work History
Regional Sales Manager
PEPSICO FIELD SERVICES
09.2024 - Current
- Drive achievement of sales targets through strategic planning and execution.
- Develop and manage quarterly project plans to meet channel-specific targets.
- Monitor and adjust project plans based on client feedback to optimize results.
- Foster strong relationships with buyers to ensure target attainment.
- Deliver consistent feedback to clients to enhance service and product offerings.
- Oversee promotional activities to maximize brand visibility and sales.
- Introduce and manage innovative product solutions to stay ahead of market trends.
- Ensure optimal stock levels to prevent out-of-stocks and maximize forward share.
- Maintain rigorous operational management, ensuring adherence to call cycles.
- Optimise in-store time management and ensure stock availability for peak performance.
- Guarantee shelf health, including stock maintenance, labeling, and hygiene standards.
- Implement and adhere to strict Returns Management policies.
- Execute promotional schedules effectively to drive sales and brand engagement.
- Cultivate strong relationships with field staff and store management for operational excellence.
- Regularly update contingency plans, such as the Strike Action Plan.
- Lead performance management for direct reports, setting quality standards and benchmarks.
- Manage all aspects of people management, including recruitment, induction, and development.
- Oversee remuneration, rewards, performance management, and succession planning.
- Foster a culture of on-the-job training, coaching, mentoring, and staff wellbeing.
- Achieve Employment Equity targets and ensure high levels of management accountability.
- Inspire team members, delegating tasks and empowering them to take initiative.
- Promote effective knowledge sharing within the team.
- Manage budget and financial oversight for the Business Unit.
- Compile and submit annual budgets, reviewing past performance for informed forecasting.
- Analyse monthly financial reports to ensure departmental budget adherence and fiscal responsibility.
Field Manager
PEPSICO FIELD SERVICES
04.2022 - 08.2024
- Spearheaded comprehensive training programs enhancing product knowledge and visibility, ensuring consistent product availability.
- Recruited, developed, and led high-performing field representative teams, driving motivation and excellence.
- Managed and allocated assets effectively to optimize field operations.
- Strategically assigned territories and resources, ensuring optimal coverage and efficiency.
- Conducted on-site evaluations of Field Representatives to ensure quality customer engagement.
- Produced analytical reports identifying Field Representative performance metrics, spotlighting areas for improvement.
- Implemented targeted coaching strategies to elevate employee performance and monitored ongoing development.
- Delivered insightful performance reports to Regional Sales Managers/District Managers for strategic decision-making.
- Crafted and executed advanced training initiatives, equipping field representatives with skills for peak performance.
- Upheld and enforced field protocols, guaranteeing compliance and consistency among team members.
Area Marketer
PEPSICO FIELD SERVICES
10.2018 - 03.2022
- Spearheaded sales management initiatives, optimizing stock inventory and forecasting replenishment needs.
- Efficiently managed product returns and provided actionable feedback on store requirements.
- Maintained optimal stock levels to ensure availability and meet consumer demand.
- Supported field managers with the processing of new account applications, enhancing business expansion.
- Effectively communicated promotional campaigns to maximize market penetration and sales opportunities.
Business Admin
KESWA BRANDING SOLUTIONS
02.2018 - 07.2018
- Expertise in meticulous record-keeping, ensuring accurate documentation of business transactions, including invoice processing and expense tracking.
- Proficient in crafting and refining business correspondence, with a strong emphasis on clear and effective communication with clients and suppliers.
- Adept at coordinating schedules, managing calendars for meetings, orchestrating events, and arranging travel itineraries.
- Skilled in problem-solving, adept at diagnosing operational challenges and implementing strategic solutions to enhance business efficiency.
- Strategic planner with a keen ability to set priorities, allocate resources effectively, and establish targeted business objectives.
Financial Advisor
METROPOLITAN
11.2017 - 01.2018
- Conducted comprehensive financial assessments, analysing clients' income, expenses, and insurance to inform strategic planning.
- Crafted tailored financial plans aim at achieving clients' specific monetary objectives.
- Delivered expert financial advice, guiding clients in optimizing their financial resources through suitable products and services.
- Provided investment guidance on stocks, bonds, mutual funds, and various securities to enhance clients' portfolios.
- Advised on appropriate insurance coverage options to safeguard clients' assets for retirement, education, and other life events.
Sales Consultant
CAPITEC BANK
06.2016 - 07.2017
- Spearheaded the promotion and sale of diverse financial products, including loans, mortgages, and investment opportunities.
- Provided expert financial advice, guiding customers to comprehend their fiscal status and offering tailored recommendations.
- Diligently prepared and processed loan and credit applications to facilitate customer financial endeavors.
- Fostered and maintained robust relationships with clientele, while strategically expanding the customer base through lead development.
- Collaborated with cross-functional teams to synchronize sales initiatives, ensuring a cohesive approach to achieving targets.
- Designed and executed innovative sales programs aimed at enhancing customer engagement and driving revenue growth.
Brand Ambassador
MENLYN CENTER MANAGEMENT
06.2015 - 03.2016
- Elevated brand visibility by executing strategic word-of-mouth campaigns and promotional initiatives.
- Upheld and enhanced brand reputation across diverse environments as a professional representative.
- Crafted engaging content for social media channels to captivate and expand the target demographic.
- Supported the orchestration of marketing events, trade exhibitions, and community outreach efforts.
Promoter
IMAGE ON TRACK
01.2014 - 12.2014
- Organising events, I planned product launches, sales promotions, sampling events, trade shows, and in-store events
- Creating marketing campaigns Develop and run marketing campaigns to increase sales and protect the brand name.
- Providing information Demonstrate and provide information about the products and services they are promoting
- Distributing samples Distribute product samples, brochures, and flyers to generate sales opportunities.
Education
Higher Certificate in Leadership Development -
LLC Academy
Higher Certificate in Business Management - undefined
Regenesys Business School
Bachelors Degree - Business Administration
Regenesys Business School
Matric - undefined
Kgomotso Comprehensive High School
01.2011
Women In Leadership
GIBS
09-2024
Skills
PRODUCT MARKETING
CUSTOMER RELATIONSHIP MANAGEMENT
BUSINESS RELATIONSHIP MANAGEMENT
MARKET ANALYSIS
OPERATIONAL EXCELLENCE
SUCCESSION PLANNING
STRATEGY EXECUTION
GROWTH INITIATIVES
COACHING
NEW BUSINESS DEVELOPMENT
COMPUTER LITERACY
CRITICAL THINKING
CHANGE MANAGEMENT
PERFORMANCE MANAGEMENT
VISUAL MERCHANDISING
BUSINESS GROWTHSTRATEGY
ASSET MANAGEMENT
CUSTOMER SERVICE
PUBLIC SPEAKING
SALES
BUSINESS DEVELOPMENT & PLANNING
Certification
Driving license category Code 8
COURSES
GIBS - WOMEN IN LEADERSHIP 2024
Timeline
Regional Sales Manager
PEPSICO FIELD SERVICES
09.2024 - Current
Field Manager
PEPSICO FIELD SERVICES
04.2022 - 08.2024
Area Marketer
PEPSICO FIELD SERVICES
10.2018 - 03.2022
Business Admin
KESWA BRANDING SOLUTIONS
02.2018 - 07.2018
Financial Advisor
METROPOLITAN
11.2017 - 01.2018
Sales Consultant
CAPITEC BANK
06.2016 - 07.2017
Brand Ambassador
MENLYN CENTER MANAGEMENT
06.2015 - 03.2016
Promoter
IMAGE ON TRACK
01.2014 - 12.2014
Higher Certificate in Business Management - undefined
Regenesys Business School
Bachelors Degree - Business Administration
Regenesys Business School
Matric - undefined
Kgomotso Comprehensive High School
Higher Certificate in Leadership Development -
LLC Academy
Women In Leadership
GIBS