Work Preference
Summary
Overview
Work History
Education
Skills
Timeline
Reading
Generic
Sello Hendrick Sedutla

Sello Hendrick Sedutla

Senior Sales Manager
Johannesburg,GP

Work Preference

Location Preference

Remote

Important To Me

Flexible work hoursWork from home option

Summary

I am motivated and results-driven sales professional with experience in sales, customer service, and business development.

Leadership: Experienced in supervising teams, managing departments and taking responsibility for business activities.

Sales: Strong background in customer engagement, sales, prospecting, business development and relationship management.

Communication: Confident communicator with experience dealing with customers, employees, suppliers, stakeholders and business partners.

Problem Solving: Able to identify operational and customer-related challenges and develop practical solutions.

Commercial Awareness: Understands the importance of customer satisfaction, sales performance, business growth and operational efficiency.

Adaptability: Experienced across retail, sales, marketing, training, business management and entrepreneurial environments.

Dynamic leader with a proven track record at Conquer Africa And Projects, excelling in strategic planning and relationship building. Spearheaded initiatives that enhanced workflow efficiency and drove business growth. Adept at decision-making and communication, I consistently align operational goals with client needs, fostering strong partnerships and delivering impactful results.

Overview

25
25
years of professional experience

Work History

Chief Executive Officer

Conquer Africa And Projects (Pty) Ltd
Midrand, SA
02.2018 - Current

- Directed project strategy, aligning operational plans with organizational goals and client requirements.

- Oversaw cross-functional teams, coordinating delivery, quality control, and stakeholder communication.

- Developed process improvements to strengthen workflow efficiency and project consistency.

- Managed budgets, schedules, and resource allocation to maintain project execution.

- Provided strategic and operational leadership across company activities and business initiatives.

- Supported business development and identification of new commercial opportunities.

- Managed relationships with clients, suppliers, stakeholders and business partners.

- Contributed to sales, marketing and growth strategies aimed at expanding business opportunities.

- Coordinated business activities and ensured priorities were followed through to completion.

- Made operational and commercial decisions to support business performance.

- Represented the company professionally when engaging with external stakeholders.

- Oversaw multiple business priorities while maintaining focus on customer service and organisational objectives.

  • Negotiated partnerships and stakeholder agreements supporting business expansion and market positioning.
  • Established key strategic partnerships with industry leaders to enhance business development opportunities.
  • Devised and presented business plans and forecasts to board of directors.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
  • Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
  • Directed research and development efforts in alignment with long-term strategic goals to maintain competitive advantage within the industry sector.

Sales and Marketing Manager

MMS Training Academy
Johannesburg, SA
03.2024 - 05.2025

- Supported sales and marketing activities to generate new business opportunities.

- Engaged with prospective customers and communicated the value of products and services.

- Conducted customer and prospect follow-ups to support conversions and ongoing relationships.

- Assisted with lead generation and business development activities.

- Maintained professional communication with prospective and existing customers.

- Supported marketing initiatives designed to increase awareness and customer engagement.

- Identified potential sales opportunities and followed up with prospects.

- Worked toward sales and business-development objectives in a target-driven environment.

- Assisted customers with information and guidance throughout the sales process.

- Directed sales and marketing strategies to expand lead pipeline and strengthen brand presence.

- Led campaign planning across digital, email, and promotional channels to support enrollment growth.

- Managed client relationships and partnership outreach to improve conversion and retention.

- Analyzed market trends and competitor activity to refine messaging and sales approach.

  • Developed training program promotions across digital channels to strengthen lead generation and enrollment pipelines.
  • Managed prospective client inquiries, guiding applicants through course selection and admissions follow-up.
  • Coordinated marketing campaigns for workshops, seminars, and certification programs to expand market reach.
  • Built relationships with corporate partners, schools, and community organizations to support business development.
  • Analyzed market trends and competitor offerings to refine pricing, messaging, and promotional strategy.
  • Analyzed sales and marketing data for improved strategies.
  • Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
  • Managed sales promotions and marketing strategies on major social media sites.

Field Operations Manager

Statistics South Africa
Johannesburg, SA
02.2022 - 03.2023
  • Directed field operations to align daily execution with safety, quality, and service expectations.
  • Coordinated staffing, scheduling, and resource allocation across multiple field teams.
  • Implemented process improvements to reduce delays and strengthen workflow consistency.
  • Monitored compliance with operational procedures, safety standards, and regulatory requirements.
  • Evaluated and revamped existing workflows within the field operations department, resulting in increased productivity and more efficient use of resources.
  • Developed and executed comprehensive training programs for field staff, increasing overall skill levels and proficiency.
  • Spearheaded risk assessment initiatives on job sites to proactively address potential hazards before they became critical problems.
  • Implemented quality assurance checks to strengthen adherence to statistical procedures and operational controls.
  • Collaborated with regional stakeholders to support smooth field deployment and effective survey execution.
  • Maintained open lines of communication between upper management and field personnel, facilitating smooth information flow throughout the organization.
  • Supervised field staff performance, providing guidance on interviewing techniques, compliance, and respondent engagement.
  • Reviewed completed questionnaires for consistency, identifying errors and escalating corrections to improve dataset integrity.
  • Managed logistics for travel, materials, and equipment distribution across survey sites and remote areas.
  • Monitored field operations to resolve access issues, protect schedule adherence, and maintain data completeness.
  • Directed fieldwork planning and deployment for household surveys, aligning teams with sampling and collection targets.
  • Coordinated enumerator training on questionnaires, protocols, and data quality standards for accurate census delivery.
  • Implemented and maintained high standards of quality in all areas.

Head of Marketing

Bhuvhezi Trading TA cc
Emalahleni, SA
02.2015 - 12.2017

- Led marketing activities and supported the development of business-growth initiatives.

- Developed and implemented marketing approaches to increase market visibility and generate opportunities.

- Supported customer acquisition and business development activities.

- Identified potential markets, customers and commercial opportunities.

- Managed communication with customers and business stakeholders.

- Worked closely with management to align marketing activities with business objectives.

- Supported sales initiatives and customer relationship development.

- Monitored market opportunities and contributed to strategies for improving business performance.

- Coordinated multiple marketing priorities while maintaining deadlines and quality standards.

- Directed marketing strategy to align brand positioning with sales growth objectives.

- Led campaign planning across digital, print, and in-store channels.

- Developed content calendars to maintain consistent messaging across platforms.

- Managed social media activity to strengthen customer engagement and brand visibility.

  • Directed marketing strategy across brand positioning, campaign planning, and market expansion initiatives.
  • Led cross-functional teams to execute integrated advertising, promotions, and customer engagement programs.
  • Developed annual marketing plans aligned with sales targets and business growth objectives.
  • Oversaw digital marketing channels, content direction, and performance optimization across platforms.
  • Managed market research, competitor analysis, and consumer insights to inform strategic decisions.
  • Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
  • Established strong relationships with key industry influencers to elevate brand reputation.
  • Led a team of marketing professionals for successful product launches and promotions.

Senior Manager

Hlaletsa Trading cc
Johannesburg, SA
02.2012 - 09.2014

- Managed day-to-day business activities and supported operational performance.

- Supervised staff and coordinated activities to ensure business objectives were achieved.

- Supported sales, customer service and business development activities.

- Managed relationships with customers, suppliers and other stakeholders.

- Identified operational challenges and implemented practical solutions.

- Assisted with planning, performance monitoring and business administration.

- Supported revenue-generating activities and development of new business opportunities.

- Maintained a professional customer-focused approach across business operations.

- Managed competing priorities in a fast-paced business environment.

- Directed daily operations, aligning teams with organizational objectives and service standards.

- Led staff performance reviews, coaching managers to strengthen accountability and execution.

- Oversaw process improvements, streamlining workflows and reducing operational delays.

- Managed budgets, controlling expenditures and supporting informed resource allocation.

  • Directed daily operations, aligning staff activity with business priorities and service expectations.
  • Oversaw supplier coordination, strengthening procurement flow and material availability.
  • Managed budgets, controlling costs and supporting informed financial decisions.
  • Led cross-functional teams, improving accountability, communication, and workflow consistency.
  • Coached supervisors and staff, building capability and performance standards.
  • Provided strong leadership to enhance team productivity and morale.
  • Achieved operational excellence by streamlining processes and implementing best practices.
  • Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.

Managing Director, Marketing And Sales

Khubeka Repair Service Cc
Johannesburg, SA
02.2007 - 11.2011

- Directed sales activities and contributed to the overall management of the business.

- Developed and maintained customer relationships to generate repeat and new business.

- Identified potential customers and business opportunities through proactive sales activity.

- Managed sales conversations, customer enquiries and follow-ups.

- Supported business growth through customer acquisition and relationship management.

- Negotiated with customers and business stakeholders to support successful sales outcomes.

- Oversaw sales performance and ensured customer requirements were addressed.

- Coordinated business priorities while maintaining a strong focus on revenue generation and customer satisfaction.

- Provided leadership and direction to support the company's commercial objectives.

- Directed marketing strategy to strengthen brand visibility and customer acquisition.

- Led campaign planning, execution, and performance review across marketing channels.

- Oversaw marketing budgets, vendor coordination, and resource allocation decisions.

- Developed customer engagement initiatives to improve lead generation and retention.

  • Led cross-functional campaign planning, aligning messaging with service offerings and client needs.
  • Managed marketing budgets, prioritizing spend across channels for efficient resource allocation.
  • Developed client engagement initiatives to improve retention and generate repeat business.
  • Oversaw content creation, ensuring consistent brand voice across promotional materials.
  • Established partnerships with key industry influencers, bolstering the company''s reputation and reach.
  • Mentored marketing staff, improving execution quality and workflow consistency.
  • Streamlined marketing processes for improved efficiency and cost savings.

Head Of Electrical Department

Builders Warehouse
Johannesburg, SA
05.2003 - 09.2006

- Managed the Electrical Department and oversaw day-to-day departmental operations.

- Supervised staff and coordinated daily responsibilities to maintain efficient service delivery.

- Assisted customers with product selection, technical information and purchasing decisions.

- Drove departmental sales and supported achievement of business targets.

- Managed customer enquiries, complaints and service-related issues.

- Maintained product knowledge and assisted customers in identifying suitable solutions.

- Monitored stock and departmental requirements.

- Coordinated with other departments and management to ensure smooth store operations.

- Supported staff development, performance and customer-service standards.

- Worked in a high-volume retail environment requiring strong organisation and customer communication.

  • Led electrical department operations, aligning stock availability with customer demand and store standards.
  • Managed merchandising execution, ensuring product displays supported sales and easy customer navigation.
  • Coordinated stock control activities, reducing discrepancies through accurate receiving and inventory checks.
  • Liaised with suppliers, resolving order issues and supporting timely replenishment.
  • Implemented rigorous safety protocols to ensure compliance with industry regulations and minimize workplace accidents.
  • Trained team members on product knowledge, customer assistance, and departmental processes.
  • Maintained overall leadership responsibility of store in absence of store manager.
  • Evaluated potential risks associated with electrical projects, developing mitigation strategies to protect company assets and personnel from harm.
  • Facilitated continuous improvement initiatives within the department through regular performance reviews and targeted employee development programs.

Data Capture in Student Enrollment

Central Johannesburg College
Johannesburg, SA
01.2002 - 02.2003

- Studend new enrollment into the college

- Data capture all enrolled studend

- Issuing of stdents cards

- Lacturing room allocation and timetables.

- Campaigns and advertisement

  • Organized notes, schedules, and study materials to maintain strong learning progress.
  • Applied feedback from lecturers to improve academic performance and assignment quality.
  • Maintained attendance, discipline, and compliance with college policies and class expectations.
  • Completed rigorous readings as directed to support unit learning goals.
  • Collaborated with colleagues to share best practices and improve overall teaching effectiveness in the department.
  • Expanded curriculum offerings by developing new courses based on student interests and industry trends.
  • Negotiated with vendors for student discounts, extending value of campus services.
  • Developed effective improvement plans in alignment with goals and specifications.
  • Improved student engagement with interactive learning techniques.
  • Conducted academic research, contributing valuable findings to faculty's knowledge base.

Education

No Degree - Project Management in Construction

Alison
Advance Learning Interactive System Online
04.2001 -

Leadership Theory - Interdisciplinary

MMS Training Acedemy
Johannesburg, South Africa
04.2001 -

No Degree - Project Management NQF L2

National Housing Board
Sunninghill, South Africa
04.2001 -

Ministry Leadership - Administration And Governance

Christian Family Church
Bocksburg
04.2001 -

No Degree - Electrical Engineering

Central Johannesburg College
Alexandra
04.2001 -

No Degree - Matric

Marobathota High School
Limpopo
04.2001 -

Skills

Relationship building

Strategic planning

Verbal and written communication

Decision-making

Timeline

Sales and Marketing Manager

MMS Training Academy
03.2024 - 05.2025

Field Operations Manager

Statistics South Africa
02.2022 - 03.2023

Chief Executive Officer

Conquer Africa And Projects (Pty) Ltd
02.2018 - Current

Head of Marketing

Bhuvhezi Trading TA cc
02.2015 - 12.2017

Senior Manager

Hlaletsa Trading cc
02.2012 - 09.2014

Managing Director, Marketing And Sales

Khubeka Repair Service Cc
02.2007 - 11.2011

Head Of Electrical Department

Builders Warehouse
05.2003 - 09.2006

Data Capture in Student Enrollment

Central Johannesburg College
01.2002 - 02.2003

No Degree - Project Management in Construction

Alison
04.2001 -

Leadership Theory - Interdisciplinary

MMS Training Acedemy
04.2001 -

No Degree - Project Management NQF L2

National Housing Board
04.2001 -

Ministry Leadership - Administration And Governance

Christian Family Church
04.2001 -

No Degree - Electrical Engineering

Central Johannesburg College
04.2001 -

No Degree - Matric

Marobathota High School
04.2001 -

Reading

I am an avid reader with a focus on business leadership, construction industry trends, and personal development. i regularly read industry publications, project management books, and entrepreneurship literature to stay updated with new building regulations, safety standards, and innovative construction methods. Reading helps me improve my leadership, problem-solving, and strategic planning skills, which i apply directly to managing projects and leading my team.

Sello Hendrick SedutlaSenior Sales Manager