Sean Smith

• Sales
• Product development
• Business development
• Management

• Manage business in all aspects
• Importing kegs from Europe
• Exporting kegs into Africa
• Selling kegs to local breweries and distilleries
• Marketing the products at trade shows
• Managing the website and social media content
• Distributing the kegs (Myself and via my distributor)
• Administration
• Accounts

• Set, manage and achieve regional and national targets
• Appoint and manage national 3rd party distributors in 8 provinces across South Africa (Gauteng, Mpumalanga, Limpopo, Northwest Province, KZN, Western Cape, Southern Cape and Eastern Cape
• All administration of the department
• Approving departmental expenditure
• Setting, implementing and monitoring Trading agreements for 3rd party distributors
• Setting, implementing and monitoring Trade Programs (Reward for performance) for 3rd party distributors
• Planning, implementing and monitoring national on-trade promotions for all brands
• Planning, sourcing and implementing of POSM for brands
• Managing 3rd party distributors sales representatives on a national basis
• Special Achievements:
  Was instrumental in launching Fitch &Leedes in the redistributor network, more especially in Gauteng where I listed with all the distributors quickly

• Set and manage targets
• Liaise with Key Accounts Managers to drive sales through these channels
• Manage Regional Key Customers
• General administration within department
• Approving departmental expenditure
• Allocate costs
• Manage sales team consisting of two field sales managers, 14 sales consultants, 4 merchandisers in on and off trade channels
• Perform a basic/limited public relations function
• Lead, coach and train sales team in order to achieve sales and marketing objectives as set out by the company
• Ensure successful implementation of sales cycles across relevant trade channels
• Manage consultants call cycles through sales managers to ensure efficient coverage of customers in the regions
• Manage all company assets relevant to sales team
• Maintain customer relationships in all relevant outlets
• Manage trade information from sales team and reporting on various activities to relevant department heads
• Manage all redistributors in the region (rebates, growth incentives and all other related needs)
• Work with distribution partners in order to find the most cost effective and efficient RTM
• Special Achievements:

Exceeded target in 1st year in the position and achieved 15% growth on value Exceeded target in the 2nd year in the position and achieved 23% growth on value

• Manage sales team of 7 Trade development representatives (Sales Representatives)
• Lead, coach and train sales team in order to achieve sales and marketing objectives as set out by the company
• Ensure successful implementation of sales cycles across relevant trade channels
• Manage TDR routes to efficient coverage of retail outlets
• Manage all company assets relevant to sales team
• Maintain customers relationships in relevant retail outlets
• Manage trade information from TDRs through reporting on all relevant sales activities
• Manage all market related information gathered by team via back-office reporting tool
• Manage 3rd party POS distributer on behalf of my team
• Special Achievements - My team was the 1st team in Philip Morris SA’s history to achieve 100% coverage (All outlets were visited during a 1-month period)

• Call on retail customers (General trade and key accounts) on set route list
• Sales and stock management (Stock counts, orders and merchandising
• Company asset management (Dispensers etc.)
• Point of sale material placements and management
• Manage 3rd party merchandisers (SCS)
• Manage sales cycles
• Special Achievements - Received an ABCD (Above and beyond the call of duty) for my hard work and dedication

• Negotiate with and contract on-trade venues for branding and promotional exclusivity ofPhilip Morris brands (Marlboro and Chesterfield)
• Book and arrange promotional activity in venues (Contracted and other) as well as at events
• Place and maintain Point of sale material at venues within strict government regulations (Contracted and other)
• Arrange sales and promotional exclusivity at events like the Durban July after Party and Splashy fen music festival
• Maintain customer relations with contracted and other venues
• Monitor Vending activity through vending machine operators
• Manage Promotional agency
• Manage other 3rd party agencies
• Manage budgets
• Special Achievements - Received an ABCD (Above and beyond the call of duty) for my hard work and dedication

• Call on retail customers (General trade and key accounts) on set route list
• Sales and stock management (Stock counts, orders and merchandising
• Company asset management (Dispensers etc.)
• Point of sale material placements and management
• Manage 3rd party merchandisers (SCS)
• Manage sales cycles
• Special Achievements - Received an ABCD (Above and beyond the call of duty) for my hard work and dedication

• Cold calling on customers
• Creating audio visual solutions for corporate clients (Audiovisual, teleconferencing, videoconferencing etc.)

1 Year working holiday - UK

• Sales
• Merchandising
• Stock management
• Reporting
• Promotional roll outs
• Asset Management

• Creating and maintaining customer base in on trade environment
• Arranging promotional activity for Bacardi brands
• Maintain budget
• Manage company assets
• Liaise with Distell staff with regards to promotional activities

• Sales
• Merchandising
• Stock management
• Reporting
• Promotional roll outs
• Asset Management

• Supervising a team of 40 merchandisers
• Merchandising
• Promotional roll outs
• Industrial relations

• Merchandising
• Price changes
• Building displays
• Promotional roll outs