Summary
Overview
Work History
Education
Skills
Core Competencies
Accomplishments
Certification
Additional Information
Timeline
Generic

Sasikumar Varanasi Sravankumar

Summary

  • Goal-Driven professional with 18 years of commendable success in International Pump Business and P&L Accountability in water & waste water industry.
  • Remain on the cutting-edge, driving new business through key accounts & establishing strategic partnerships & dealer relationships to increase channel revenue
  • A keen planner with proven abilities in devising strategies to augment business, streamline channel networks and promote products for business excellence
  • Highly successful in building relations with upper level decision makers, seizing control of critical problem areas and delivering on client commitments
  • Adept at conceptualizing & implementing competitive strategies for generating sales, developing as well as expanding market share towards the achievement of revenue & profitability targets
  • Demonstrated skills in effectively liaising with principals of diverse nationalities, overseas partners, local and multinational suppliers and customers, members of the board, shareholders and Government Authorities
  • Global market vision with prudent business assessment, combined when required with flexibility and detail analysis
  • Demonstrated in success in providing team leadership and development to manage daily operation & resolved conflicts.
  • Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
  • Hardworking and passionate job seeker with strong organizational skills eager to secure Sr. level position. Ready to help team achieve company goals.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Marketing Executive

CRI Pumps PVT Ltd
Coimbatore
05.2005 - 07.2007
  • Executive - International Market (Africa, East Asia and Central / South American Countries)
  • Channel Sales Development with existing dealers by expanding the basket of selling with new products.
  • Market scanning in new / emerging markets and looking for the best option to appoint as a distributors.
  • Developed and executed marketing programs with existing and new channel partners by resulting in increased company exposure, customer traffic and elevated sales numbers.

Country Manager

CRI Pumps SA (Pty) Ltd
Johannesburg
07.2007 - 02.2015
  • Responsible for Overall Subsidiary Operations & P/L Figures
  • Administering the generation of financial forecasts, Quarter estimates and business plans based on analysis / data's.
  • Market development for the range of products in SA / SADC Countries
  • Opened up branches in Pietermaritzburg / Cape Town Markets
  • Outsourced products to fill the gaps of offering. Also negotiated with service providers and vendors to improve margins.
  • Implemented feedback systems and strategies to elevate brand awareness and increase market share in existing markets.
  • People Management and worked programs for their career development and their well being.
  • Launching products which complement the core products to upsell the value of business with existing and new counters like Solar Pumps, Flexible riser pipes, Light & Medium Sewage pumps.
  • Secured consistent stock supply by providing accurate sales forecasts and managing shipments appropriately for regular flow of products.
  • Gathered information on competitor activities and market trends to better positioning of pricing & enhance strategic decision-making.
  • Maintained and expanded customer base by counseling sales representatives, building and maintaining rapport with customers and identifying new customer opportunities.
  • Accomplished multiple tasks within established timeframes.
  • Cross-trained existing employees to maximize team agility and performance.
  • Planned and budgeted accurately to provide business with resources needed to operate smoothly.
  • Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
  • Controlled costs to keep business operating within budget and increase profits.

Executive Director

CRI Pumps SA (Pty) Ltd
Johannesburg
02.2014 - 07.2021
  • Exercised appropriate cost control measures to meet budget restrictions and maximize profitability.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Drove strategic improvements to enhance operational and organizational efficiencies.
  • Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
  • Developed and implemented organizational strategies to achieve set goals and objectives and secured long-term success.
  • During the Tenure also responsible for Market development in Australia Market. Appointed as a director for AUS Subsidiary
  • Fostered work culture of collaboration and inclusion to increase morale and reduce staff turnover.
  • Represented organization at industry conferences and events.
  • Managed financial, operational and human resources to optimize business performance.
  • Formulated and executed strategic initiatives to improve product offerings.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Monitored key business risks and established risk management procedures.
  • During my Tenure launched Solid handling surface pumps, API standard process pumps & Sewage pumps with good solid handling capacity.
  • These products are unique in nature and need to market the product with solution based mindset. Created the infra to promote the product.

Group CEO

TESK / AMANDLA Pumps
Pretoria, Edenvale
08.2021 - Current
  • Responsible for Top / Bottom line of business
  • Evaluated the internal procedures and made changes on Policies, Procedures of Budgets and reporting systems.
  • Developed and maintained courteous and effective working relationships with existing and new suppliers to launch the new & allied products to the market as per Board request.
  • Demonstrated leadership skills in handling the sales team and implemented reporting systems for accountability.
  • Used critical thinking to break down the existing problems, evaluate solutions and make decisions.
  • Excited with the product Mix of Amandla - Dewatering / Slurry pumps to solves the critical mining dewatering challenges.
  • Re-done marketing and promotional offerings such as catalogs / websites and other platforms.
  • Participated in mature markets trade-fairs for both the brand with professional image.

Education

MBA - Marketing, HR

DJAME
Coimbatore
05.2005

Bachelor of Arts - B.Com

St. Josephs Collage
Trichy, India
04.2003

Skills

  • Budgeting
  • Strategic Planning
  • People Management
  • Business Planning
  • Financial Management
  • Agile Management
  • Problem Solving
  • Leadership
  • Decision Making
  • Time Management
  • Project Management
  • Analytical Thinking

Core Competencies

  • Leadership: Driving the organizational mission through employees & supports motivation and engagement of employees in organization.
  • Strategic Contributor: Directing business in new growth areas by motivating people to perform beyond their normal past demonstrated skills / levels.
  • Management: Overseeing business operations of the organization, implementing plans, managing human & physical resources.

Accomplishments

  • Showcased excellence in increasing growth rate and positioned top Subsidiary in the group for almost 9 years in CRI Group of Companies.
  • Streamlined the marketing operation and took 9 % market share for CRI, which led to an increase in the profitability of the South Africa Operations.
  • Posted higher PAT to the CRI holding company and maintained EBITA in 13%.
  • Efficient in tapping the Mining and industries in South Africa and in SADC Countries with our existing and newly acquired product ranges.
  • Successfully took initiative to Out-source / manufacture and sell niche products in Pumps to Industries & Mines, other than
    retail and agriculture sectors. By seeing the outcome of this product diversion strategy holding company implemented the same in other subsidiaries worldwide
  • Taken 40 Mil Rand worth of Water reticulation project for VFD pumps in schools around Cape Town (Western Cape) in 2017-18. Ground breaking moment for the (CRI) Brand
  • During my tenure in CRI Pumps SA the company has raised from 3.7 Mil to 140 Mil in 13 years of operation with retained income of 67 Mil
  • Re-created marketing (Digital Marketing) platforms for TESK / AMANDLA brands.
  • TESK / AMANDLA managed to secure 24 % new business on my period from SA / SADC countries.


Certification

  • Managing the Company of Future - London Business School - 2021

Additional Information

Hobbies

  • Playing Cricket
  • Reading

Timeline

Group CEO

TESK / AMANDLA Pumps
08.2021 - Current

Executive Director

CRI Pumps SA (Pty) Ltd
02.2014 - 07.2021

Country Manager

CRI Pumps SA (Pty) Ltd
07.2007 - 02.2015

Marketing Executive

CRI Pumps PVT Ltd
05.2005 - 07.2007

MBA - Marketing, HR

DJAME

Bachelor of Arts - B.Com

St. Josephs Collage
  • Managing the Company of Future - London Business School - 2021
Sasikumar Varanasi Sravankumar