Summary
Overview
Work History
Education
Skills
Training Programmes Completed
Health
Personal Information
Accomplishments
Software
Interests
Hobbies
Timeline
Generic
Sasha February

Sasha February

Key Account Manager
Cape Town

Summary

Collaborative Key Account Manager with demonstrated success having worked with Leading Global Brands like The Walt Disney Company Africa, Levi Strauss SA and Nike (Pty) Ltd, spanning 26 years. Achieving success and a reputation in the industry for understanding retail, wholesale, distribution, go to market processes, B2B, B2C, Supply Chain, excellent customer rapport, relationship building, negotiating and developing new business within targeted and assigned accounts. Strong analytic, quantitative and technical aptitude with great attention to detail. Self-motivated, driven and adaptable with proven track record of exceeding goals and leading successful projects.


Dynamic people manager offering expertise in building partnerships, internally and externally, understanding territory, consumer profiling and culture. Retaining key accounts and enhancing profit channels ensuring a long term business relationship which is mutually beneficial in every aspect that matters.


Strong leader with proficiency in growing professional networks, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.

Overview

25
25
years of professional experience
3
3
Languages

Work History

KEY ACCOUNT MANAGER – SOFTLINES DTR’s

THE WALT DISNEY COMPANY AFRICA
02.2015 - Current
  • Drives significant revenue growth of all TWDC retail in defined key accounts
  • Responsible for managing the business relationship with the designated accounts and delivering against both TWDC and Key Account objectives
  • In conjunction with Category Managers ensuring that product and marketing efforts are coordinated and effective, exploiting channel and customer opportunities
  • Build and maintain excellent relationship with Key Accounts, Understands the Key Account objectives, key strategies, concepts, competitors, and consumer/shopper targets
  • Secure and improve existing business and initiate & launch proactively new products, projects and properties (IP) into Key Account, Develop and gain agreement on annual joint business plan that aligns TWDC objectives and strategies with Key Account objectives and strategies
  • Strengthened client relationships through regular communication and effective problem solving.
  • Develop comprehensive implementation plans for customer-specific programs and manage the execution through constant communication and a joint project management process, Establish and organize the set-up of regular summits & reviews with Key Account, Leads a cross functional TWDC team towards achieving desired results in Key Accounts (Marketing, Category Management, Senior Management, DM+ Especially in relation to TWDC’s franchise strategy and XLOB activity
  • Deliver the product strategy as defined by the Category Managers into the Key Accounts, Assist in the forecasting process to ensure tight budget control and achievement of sales goals of Key Accounts, Drive and improve Key Account reporting processes (i.e. SKU Counting and Sell-Through Data), Build relationships at multiple-levels and functions in order to influence key decisions and execute promotions fixed in business plan (Buying, Sr Management, Operations and Marketing), Facilitates the alignment and relationships with Key Account operations teams, Ensures precise, consistent, and timely communication with the Category Managers, Licensees and distributors of Key Account activity
  • Constantly investigating the market for new opportunities in other retailers outside of designated key accounts, Manages company resources effectively.
  • Analyzed sales and customer data to identify trends and opportunities for increased profitability.
  • Achieved or exceeded company-defined sales quotas.
  • Manage 2 direct reports, responsible for their appraisal, growth and development
  • Responsible for all direct to retail accounts/Licensees (DTR's) constituting 75% of total consumer products revenue.
  • Always seeking incremental growth and white space opportunities, with sub-category expansion and constant gap analysis.
  • Monitored competitor activity within the industry, adjusting strategies accordingly to maintain a competitive edge in key accounts management.

KEY ACCOUNT MANAGER - APPAREL - EXPORTS INTO AFRICA - E-COMMERCE

LEVI STRAUSS SOUTH AFRICA
3 2003 - 01.2015
  • To grow and manage the selling activities of Levis SA of a Key Account in line with both short term (AOP) and long term business strategies (SBP) to meet objectives set for volume, brand equity and account profitability
  • Develop an effective account management relationship that ensures volume growth and builds our brand at retail
  • Develop and implement business plans for selected key accounts
  • Develop and implement annual seasonal sales plans in support of AOP, Monitor developments, trends and competitor activity and to share information with sales, merchandising and marketing teams
  • Build strong relationships with the selected key account and their retail outlets
  • Ensure the Levi’s brand is presented in line with brand strategies at retail, Seasonal Planning, Develop a comprehensive seasonal sales account plan for the Key Account in line business volume and revenue targets
  • Assortment Planning, To conduct effective assortment planning to ensure the range presented drives volume and builds the brand image
  • INVENTORY MANAGEMENT, To ensure the key account inventory holdings are sufficient to display the range and meet consumer demands, To drive effective sell-in and sell thru activity in the key account
  • LEARNING & DEVELOPMENT, Equip key account store staff with seasonal product knowledge and effective selling skills to drive sell-thru
  • VISUAL MERCHANDISING, To ensure effective presentation of the brand at retail in line with the Visual Merchandising standards
  • BUILD KEY ACCOUNT RELATIONSHIPS, Monitor account performance and successfully resolve issues of concern in a manner that builds the account relationship
  • SALES FORECASTING, To prepare accurate monthly sales forecasts
  • GO-TO-MARKET PROCESS, To participate and make constructive contributions to the key GTM meetings (line architecture and final adopt meetings) to ensure the range selected meets both Levi Strauss SA’s and the key accounts expectations
  • LINE RELEASE, To conduct effective seasonal line releases to drive order commitments by the key account that meets or exceeds our targets
  • Critical Skills: I have proven Wholesale sales experience, Strong negotiation skills and am Commercially astute
  • I drive key priorities in line with strategy, have excellent communication and presentation skills, Proven experience in successfully developing and leading a team, whilst driving volume growth and protecting business profit margins
  • I Protect brand equity in key account environments and enhance account profitability.
  • Collaborated with product development teams to tailor solutions specifically for key account needs, driving customer satisfaction and loyalty.
  • Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
  • Increased overall efficiency while reducing operational costs through continuous evaluation and adjustment of key account management strategies.

KEY ACCOUNT MANAGER - APPAREL - SPORTSCENE/TOTAL SPORT/SPORT SHOE WORLD/SPORTSMAN'S WAREHOUSE/INDEPENDENT RETAILERS

NIKE SA PTY LTD
11.1998 - 02.2003
  • Deliver Profitable financial results against targets for futures and ex-stock flush business models, achieve margin targets
  • Manage distribution process from factory to store (wholesale)
  • Analyzed sales and customer data to identify trends and opportunities for increased profitability.
  • Established strong rapport with clients by consistently exceeding their expectations in quality and service delivery.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Manage buying process, Go-to-market lead times.
  • Provide timeous accurate product availability to all retailers optimizing replenishment and model stock levels.
  • Manage assortment planning, segmentation, differentiation and seasonal buys, launches, pre-lines and sell-in's according to the business requirements and standards,
  • Manage accuracy of customer deliveries by checking correct pricing, COGs, margins, RRP's, size curves, units, revenue targets and overal strategic planning process for the season by account requirements
  • Manage all communication, meetings, daily, weekly, monthly relating to brand messaging, marketing plan implementation by segment, performance measurement and KPI achievement.
  • Understand and apply trend analysis and key market influencing factors, competitor information, supporting the growth of each account.
  • Product knowledge specialist - train all store staff on fabrics and fibers, technology, benefits and features, merchandising principles, enhancing sales performance and sell through.
  • Communicate key initiatives and brand plans ensuring alignment at all times
  • Manage QA sampling process with buyers and planners, meet all futures deadlines ensuring on time delivery for local and imported product on shelf.
  • Build sound relationships ensuring sustainable ongoing business, track shipping reports and share information on time.
  • Drive sample process with range reviews and marketing / advertising shoots
  • Facilitate weekly production meetings, checking PO's, credit limits, sales forecasting, planning and strategic synergy for all retailers.
  • Presented accurate sales forecasts based on detailed analysis of market trends, ensuring optimal resource allocation for maximum results.
  • Presented professional image consistent with company's brand values.
  • Reason for leaving - No further growth opportunities.

Education

NATIONAL SENIOR CERTIFICATE - LAW MATRIC

LYCEUM COLLEGE
Cape Town, South Africa
01.1991

DIPLOMA WEDDING PLANNING AND EVENT MANAGEMENT - Meeting And Event Planning

INTEC (INTERNATIONAL UNIVERSITY COLLEGE OF TECHNOLOGY
Cape Town, South Africa
10.2010

Skills

Data-driven decision-making

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Training Programmes Completed

  • BASIC TRAINING SKILLS
  • PRESENTATION SKILLS
  • HUMAN RESCOURCE PROCEDURES 1
  • RETAIL SKILLS PROGRAMME - DIVISIONAL RSP
  • THE DEVELOPING LEADER
  • WHATEVER IT TAKES - CUSTOMER SERVICE
  • SALES SUPERVISORY JTWB
  • CONSULTANCY COURSE 1
  • COUNCELLOR COURSE 1
  • BUSINESS DEVELOPING OFFICER 1
  • LABOUR RELATIONS 1
  • BASIC CONDITIONS OF EMPLOYMENT
  • MS EXCEL 2002
  • MS WORD 2002
  • THE VOICE CLINIC - PRESENTATIONS
  • INSIGHTS
  • PROJECT MANAGEMENT
  • CONFLICT MANAGEMENT WITH INSIGHTS
  • TRAIN THE TRAINER
  • CODE OF CONDUCT
  • GLOBAL ANTI-BRIBERY AND CORRUPTION
  • DENIM LEADERSHIP

Health

Excellent

Personal Information

  • ID Number: 7403070149082
  • Date of Birth: 03/07/74
  • Gender: FEMALE
  • Nationality: South Africa
  • Driving License: Yes, code 8
  • Marital Status: Married

Accomplishments

  • Managed a team of 2 staff members who are my direct reports.
  • Exceed revenue targets each year for 9 years, by ensuring that all Fashion DTR licensees participate in all Retail campaigns guaranteeing maximum distribution and exposure for the brand, growing brand love and affinity consistently, as well as product accessibility at every tier to our fans.
  • Collaborated with team of 10 in the development of The Walt Disney Africa Unity Business employee Resource Group (DE&I BERG) of which I have been Co-Chair for 4 years.
  • Achieved many successful campaigns through effectively working with Key retailers and licensees to realize mutually beneficial KPI's over a period of many years.
  • Coaching and training, internal and external stakeholders on leveraging company systems and tools to track, measure, and ensure maximum output of results for compliance and revenue goals.
  • Always up-skilling with Leadership training ensuring people development and succession planing protocols are in place.

Software

MS Excel

MS Power Point

MS Word

MS Outlook

SAP

OPA

Interests

Gardening

Reading

Swimming

Animals

Food

Hobbies

I have green fingers and love learning about how to grow fruit and vegetables in a sustainable manner.  I am a water baby and therefore love swimming and spending time at the beach and waterfalls. Food has always been a communal way for me to cook for family and friends, bringing insightful conversations to the table and spending meaningful time with people, and I do love a good conversation and a laugh. I am a dog lover and used to breed Pit-bulls and Huskies many years ago, however don't have the time anymore. Still, I love spending time with animals as they remind me of the pureness of unconditional love. In my constant thirst for knowledge, I am an avid reader of Biographies, the human condition, business books and non-fiction. I have a saying, If I am constantly learning then I am constantly growing, and if I am constantly growing and therefor evolving, then I have much value to add to my fellow man and this planet. I will therefore will always have purpose, through service.

Timeline

KEY ACCOUNT MANAGER – SOFTLINES DTR’s

THE WALT DISNEY COMPANY AFRICA
02.2015 - Current

KEY ACCOUNT MANAGER - APPAREL - SPORTSCENE/TOTAL SPORT/SPORT SHOE WORLD/SPORTSMAN'S WAREHOUSE/INDEPENDENT RETAILERS

NIKE SA PTY LTD
11.1998 - 02.2003

KEY ACCOUNT MANAGER - APPAREL - EXPORTS INTO AFRICA - E-COMMERCE

LEVI STRAUSS SOUTH AFRICA
3 2003 - 01.2015

NATIONAL SENIOR CERTIFICATE - LAW MATRIC

LYCEUM COLLEGE

DIPLOMA WEDDING PLANNING AND EVENT MANAGEMENT - Meeting And Event Planning

INTEC (INTERNATIONAL UNIVERSITY COLLEGE OF TECHNOLOGY
Sasha FebruaryKey Account Manager