Sarah Tuft
Green Point
Summary
Insightful Manager with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving.
Overview
17
17
years of professional experience
Work History
Brand Experience Manager: Institutional and Corporate Banking
Investec Bank Limited
4 2018 - Current
- Create exceptional client brand experience, including strategy, creative activation, sponsorships, experience, management and governance across the business.
- Direct event implementation and activations across all brands, including budget management, pre-and post-event client interaction, supplier management and stakeholder briefing.
- Manage marketing strategy across the entire Institutional and Corporate business
- Coordinate events, including client interaction for both pre- and post-event, set up, registration, supplier management and stakeholder briefing.
Special Project and Event Manager
Condenast Independent Magazine
07.2013 - 03.2018
- Full operational management of the events department
- Led event implementation and activations across all brands, including budget management pre-and post-event client interaction, supplier management and stakeholder briefing, etc
- Developed and implemented event and special project strategies across all brands
- Secured and managed all event trade exchanges
- Led client, supplier and other stakeholder negotiations to ensure successful event outcomes
- Ensured a digital and in book approach to translate the event across all platforms
- Maintain constant and effective communication with clients, suppliers and stakeholders
- Aligned event communications with editorial and digital teams
- Status report and public relations management (pre-and post-event)
- Facilitated securing sponsorships for upcoming events leading to an increase in revenue.
Event Manager
34 Degrees South Africa
08.2010 - 02.2013
- Managed end-to-end event cycles, including account management, on-site event support and management and strategy development, implementation and activations
- Acted as main client liaison and account management of high-spend and high-profile events
- Designed event marketing material for all campaigns
- Researched venues and negotiated venue prices across the country for various campaigns
- Produced event collateral
- Sourced hospitality stakeholders and booked all requirements for both local and International artists
- Managed all event branding to maximize client visibility
- Led negotiations for branding advertising space
- Oversaw ad hoc administration duties to ensure event success
- Facilitated various campaigns and point-of-sale rollouts.
Corporate Meetings and Events Coordinator
JP Morgan
04.2007 - 09.2009
- Formed part of the events team supporting client events cross-business and cross-location within Europe, Middle East, and Africa (EMEA), including overseeing event production elements for Investment, Bank, Treasury Security Services and Private Banking
- Facilitated the management of various cross-business, cross-location conferences and hospitality events
- Built and maintained strong relationships with key internal stakeholders, i.e
- Top global executives and general regional management
- Managed event elements across the hospitality portfolio
- Led supplier negotiations
- Produced event collateral, researched and negotiated venues and prices and designed event marketing material
- Supervised and supported on-site events and conferences across Europe, the Middle East, and Africa (EMEA)
- Managed status reports, rooming lists and transfer reports
- Assisted the Events Manager on major events or conferences
- Directed event hospitality responsibilities.
Education
Postgraduate Diploma in Marketing Management -
University of Cape Town
Bachelor of Arts (BA) in Cultural Literary Studies - Film and Media - undefined
University of Cape Town
Matriculated: National Senior Certificate - undefined
Herschel Girls' High School
Skills
Product Strategy Management, Positioning and Branding
Account/Client Development and Acquisition
Stakeholder Relationship Management
Project Management
Events logistics management
Attributes
- Team Leadership and Direction
- Interpersonal Communication
- Strategic and Tactical Planning
- Confident Decision-making
- Analytical Problem-solving
Professional Highlights
- Condenast Independent Magazine, Project and Event Manager, GLAMOUR Most Glamourous - 2014 to 2017, GQ Best Dressed - 2013 to 2017, GLAMOUR Women of the Year - 2013 to 2017
- 34ᵒ, Event Manager, Usher Concert at Soweto: Full marketing campaign culminating in an event with 32 000 concert attendees in collaboration with Big Concerts and South African Breweries, Full marketing campaign culminating with the Pharrell Concert at Standard Bank Stadium with 6 000 people, Springbok Send-off Event and below the line marketing strategy
- JP Morgan, Meetings and Events Coordinator, Hospitality events portfolio included high-profile events and marketing at Wimbledon, The O2, Blackrock Tennis Masters, Football client requests, and Chelsea Flower
Timeline
Special Project and Event Manager
Condenast Independent Magazine
07.2013 - 03.2018
Event Manager
34 Degrees South Africa
08.2010 - 02.2013
Corporate Meetings and Events Coordinator
JP Morgan
04.2007 - 09.2009
Brand Experience Manager: Institutional and Corporate Banking
Investec Bank Limited
4 2018 - Current
Postgraduate Diploma in Marketing Management -
University of Cape Town
Bachelor of Arts (BA) in Cultural Literary Studies - Film and Media - undefined
University of Cape Town
Matriculated: National Senior Certificate - undefined
Herschel Girls' High School