SANELISO NYANISO
East London
Summary
Proven leader in sales and business development, leveraging expert coaching techniques and sales strategy development to drive growth at Coca Cola Beverages South Africa. Skilled in CRM proficiency and territory management, I've successfully motivated teams to exceed revenue goals through innovative strategies and competitor analysis, achieving significant market share expansion.
Overview
12
12
years of professional experience
Work History
District Sales Coach - Border Kei
Coca Cola Beverages South Africa
04.2024 - Current
- Worked collaboratively across departments and with various stakeholders to deliver comprehensive, effective training sessions.
- Analyzed data from CRM systems to identify trends and opportunities for growth.
- Advised senior management on strategies for increasing revenue through improved efficiency of existing resources.
- Assessed training needs through surveys, interviews with employees or focus groups.
- Conducted weekly meetings with the sales team to discuss progress and identify areas for improvement.
- Developed incentive programs to motivate the sales team to reach their goals faster.
- Provided guidance and coaching to sales representatives in order to increase their competency and productivity.
- Tracked competitors' activities in order to gain insights into potential new opportunities.
- Generated reports detailing key performance indicators for each member of the sales team.
- Maintained an up-to-date knowledge base of industry trends, market conditions, legal requirements.
- Collaborated with marketing teams on campaigns that would drive leads into the sales funnel.
- Reduced process gaps by supporting and training field representatives on orders, tracking, expenses, and sales protocols.
Business Development Manager
Coca Cola Beverages South Africa
07.2022 - 03.2024
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Directed and coordinated products, services and sales activities.
- Conducted market research and reported on competitors.
- Cultivated a culture of innovation and continuous improvement within the business development team.
- Managed all aspects of client accounts including contract negotiations, project planning, budgeting, invoicing and payment processing.
- Monitored competitors' activities, prices, products, and services in order to stay ahead of the competition.
- Coached, developed and motivated team to achieve revenue goals.
- Conducted risk assessments for potential business ventures or strategies.
- Collaborated with internal teams for successful execution of projects.
Sales Associate
Illovo Sugar South Africa
01.2022 - 06.2022
- Maintain customer call rate as per the company's tailored service package;
- Recruiting new business partners while prioritising especially 3rd party distribution partners;
- Increasing penetration in the Traditional Trade;
- Developing a Route-to-Market Strategy to ensure consistency across outlets;
- Achieve top line growth in the Traditional Trade;
- Provide merchandising support;
- Handle customer and consumer complaints and queries;
- Manage sales administration;
- Achieving pre-determined sales targets and market share targets;
- Influence retail pricing within segment;
- Maintained knowledge of sales and promotions, return policies and security practices.
Account Manager (Key Accounts Wholesale)
AB-InBev
12.2017 - 12.2021
- Provide exceptional customer service to ensure client satisfaction and fostered long-term relationships;
- Pinpointed potential growth avenues and created plans for exploitation;
- Conducted comprehensive account reviews to evaluate performance, identify areas for improvement, and develop strategies to maximize account potential;
- Enhanced overall customer satisfaction by driving sales and increasing product variety.
- Provide merchandising support;
- Manage product quality in relation to the company's quality standards;
- Conducted research on competitors and synthesized findings into actionable reports;
- Expanded market presence in Wholesale and Key Accounts Market.
- Monitored sales data, market dynamics, and customer insights to inform strategic decisions.
- Determine pre-call planning objectives;
- Attained predefined sales and market share benchmarks.
- Boosted profitable volume growth through customer-focused strategies.
Sales Representative (Main Market)
AB-InBev
09.2016 - 11.2017
- Devised activities targeting traditional trade for greater market share expansion;
- Engaged with existing customers to identify opportunities for upselling and cross-selling;
- Executed sales and marketing strategies while maintaining alignment with brand objectives.
- Drive sales outcomes through optimised campaign activities;
- Enhanced brand equity by effectively conveying brand value to customers.
- Enhanced brand preference with compelling value-added propositions;
- Ensure that all promotions and marketing materials reflect the appropriate brand image, maintaining consistency and coherence across various touchpoints;
- Drive customer satisfaction and loyalty by regularly engaging in account reviews and follow-up activities to maintain customer engagement and identify opportunities for growth
Market Development Representative
AB-InBev
04.2016 - 08.2016
- Developed detailed reports outlining potential new markets for existing products and services.
- Leveraged marketing data to forecast marketing campaign success and sales trends.
- Coordinated with internal teams such as Marketing, Product Development, Sales Operations and Finance for successful project completion.
- Investigated consumer opinions in collaboration with marketing teams, pollsters and statisticians.
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Monitored competitor activity within the assigned territory and reported findings back to management team.
Sales & Service Consultant
First National Bank
12.2013 - 03.2016
Assistant Business Partner
Hilton Weiner (Platinum Group)
02.2013 - 10.2013
Education
BCom - Marketing Management
MANCOSA
South Africa12.2024
National Diploma - Economics & Statistics
Nelson Mandela Metropolitan University
Port Elizabeth12.2012
NATIONAL SENIOR CERTIFICATE -
Cambridge High School
East London12.2008
Skills
- Sales strategy development
- Cross-selling techniques
- Competitor analysis
- Sales analytics
- Territory management
- Sales enablement
- Sales team training
- CRM proficiency
- Negotiation techniques
- Sales Performance Coaching
Accomplishments
- 2017Q3 Most Improved Sales Representative (Border District)
- 2018Q4 Most Supportive Employee (Border District)
- 2019Q1 Dream, People and Culture: District Manager's Award
- 2019Q2 Dream, People and Culture: District Manager's Award
- 2019 DIRECTOR'S AWARD: ACCOUNT MANAGER OF THE YEAR
- 2019 OUTSTANDING SALES PERFORMANCE AWARD FOR THE YEAR
- 2021Q3 Dream, People, Culture: District Manager's Award
- 2022HY1: Top Line Growth Achiever
Personal Information
Driving License: Code B
References
References available upon request.
Timeline
District Sales Coach - Border Kei
Coca Cola Beverages South Africa
04.2024 - Current
Business Development Manager
Coca Cola Beverages South Africa
07.2022 - 03.2024
Sales Associate
Illovo Sugar South Africa
01.2022 - 06.2022
Account Manager (Key Accounts Wholesale)
AB-InBev
12.2017 - 12.2021
Sales Representative (Main Market)
AB-InBev
09.2016 - 11.2017
Market Development Representative
AB-InBev
04.2016 - 08.2016
Sales & Service Consultant
First National Bank
12.2013 - 03.2016
Assistant Business Partner
Hilton Weiner (Platinum Group)
02.2013 - 10.2013
BCom - Marketing Management
MANCOSA
National Diploma - Economics & Statistics
Nelson Mandela Metropolitan University
NATIONAL SENIOR CERTIFICATE -
Cambridge High School
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