Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
Generic

Sanele Kunene

Digital Marketer
Durban,KZN

Summary

I am a Digital Marketing Specialist skilled at planning, executing and optimising online marketing strategies. I have promoted products successfully through multiple digital strategies. I have achieves consistent successes with excellent planning skills and proactive campaign tracking.

I am a well-spoken individual, committed, with a keen understanding of the digital landscape and how it can be used to support and develop the business strategy. I thrive under pressure, through my many
years in different industries I have developed skills that allow my objectivity and professionalism to be enhanced and I am a quick study, especially from my peers.


In my career I have been responsible for the SEO, PPC, Facebook Ads and GMB for a variety of clients:


Local: The Godrej group (Kinky hair, Inecto Colour, Renew Hair colour and Darling), Advertec (Varsity College, Vega Schools, Maragon Private Schools, Trinity House, Crawford Schools and The Business
School), Amakhosi Safari Lodge, Greyville Convention Center and Compendium Insurance Group, MortgageMarket, Defy, Hirsch, Private Property, Cars.co.za.


International: CUE, LE Specs (also US), Veronoka Maine, The book Club eyewear, R.E.W., Hair to
Ware, Fulham Scalp Clinic.

Overview

8
8
Certifications
10
10
years of post-secondary education
13
13
years of professional experience

Work History

Digital Marketing Freelancer

Freelancer
Durban, Kwazulu Natal
04.2020 - Current
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
  • Researched and analyzed competitor website and advertising links to gain insight into new strategies.
  • Optimized copy and landing pages for search engine marketing by keyword research and optimisation to achieve an increase in organic traffic.
  • Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
  • Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
  • Researched and implemented search engine optimization recommendations in accordance with development methodology.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Developed paid client ads for use on diverse social media platforms.
  • Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
  • Produced and submitted monthly reports outlining progress against KPI objectives.

Facebook Ads Manager

Incubator (NMPI)
Cape Town, Western Cape
11.2019 - 04.2020
  • My responsibilities included: Creating, optimising and managing Facebook campaigns strategically with ROI being the main focus and using strategic geographical and demographical data to achieve KPI's.
  • Reporting on the results on a weekly basis and making suggestions on how to increase performance on the accounts I am managing.
  • Reason for leaving Incubator Took a mutual separation agreement in anticipation of retrenchment during the Covid-19 pandemic.
  • Created plans and communicated deadlines to ensure projects were completed on time.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Handled day-to-day running of Facebook media buying, ensuring high levels of productivity and progression.
  • Maintained energy and enthusiasm in fast-paced environment.

SEO/PPC Manager

Conversation Lab
Durban, Kwazulu Natal
09.2017 - 10.2019
  • My responsibilities include: SEO optimisation, management and reporting on clients.
  • (This includes metadata, site audits and fixes, Keyword research, competitor analysis, link building and link DTox).
  • Creating, managing and optimising PPC campaigns for clients.
  • Creating article briefs and uploading articles and optimising them for websites (Wordpress website) Managing and ensuring the website work optimally for all of my client (Wordpress, Sharepoint website) Social media buying and strategy for 2 clients (Facebook Twitter and Linkedin once in a while).
  • Identified appropriate KPIs and reported key metrics from digital campaigns.
  • Built, implemented and updated effective SEO strategies.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Created content strategies for digital media.
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
  • Used coordination and planning skills to achieve results according to schedule.

Public Relations & Marketing Manager

Fistfull Entertainment (Raheem Kemet)
Durban, Kwazulu Natal
06.2016 - 08.2017
  • Fistfull Entertainment (Raheem Kemet) - Public Relations &, I was responsible for creating engaging content across all digital platforms Managing the digital components of all brand campaigns and sponsorship.
  • Copywriting, Social Media management, Community management, Client services, Online traffic manager, Media spend, Media strategist Reason for leaving Fistfull Entertainment I had fulfilled my mandate.
  • Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
  • Developed original content for blog posts and website articles.
  • Prepared social media posts and videos with eye for viral content strategies.
  • Wrote and distributed press releases for the company.

Counter Manager

African Sales Company (P&G)
Durban, Durban
10.2013 - 06.2014
  • Implementing above the line promotion activation, counter management, Stock control, inducing sales, sample distribution, and distributor liaison.
  • Brand ambassador: Promotion activation, building brand equity.
  • Performed daily department maintenance tasks, including stock work, re-merchandising, price markdowns, merchandise transfers and light cleaning.
  • Facilitated strategies to present and sell merchandise through regular product demonstrations.
  • Endorsed products by making recommendations and promoting specials, increasing overall sales.
  • Organized sale events and created eye-catching product displays to attract customers to the fragrance counter.
  • Communicated regularly with vendors, planners, distributors and buyers regarding stock needs, customer preferences and special events.
  • Ticketed, arranged and displayed merchandise to promote sales and cleaned shelves, tables and counters.
  • Delivered product demonstrations and sample applications, raising exposure of key brands.

Brand ambassador

Gorilla Marketing
Durban, Kwazulu Natal
02.2012 - 10.2013
  • Communicated product value, quality and style to educate and entice potential customers.
  • Provided customer service using extensive knowledge of Products or services.
  • Set up and broke down promotional booths and tents, talked to potential customers and handed out samples for successful promotional events.
  • Snapped professional quality photographs to use on social media channels for promotional campaigns.
  • Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.
  • Increased brand awareness through event marketing, demonstrations, sales and brand promotion.

Restaurant Waiter

Circus Circus
Durban, Kwazulu Natal
03.2011 - 02.2012
  • Kept server areas clean and stocked during service hours to increase efficiency while working tables.
  • Achieved monthly sales goals by using successful strategies to promote specials, desserts and alcoholic beverages.
  • Suggested appropriate food and drink pairings to increase per-ticket sales.
  • Monitored dining rooms for seating availability as well as service, safety and well-being of guests.
  • Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness.
  • Arranged tables for customers, following established preparation procedures to provide guests with excellent experiences and foster repeat business.
  • Upsold high-profit items such as appetizers and mixed drinks to enhance sales numbers.

Restaurant General Manager

Cosmopolitan Coffee Bar
Newcastle, Kwazulu Natal
12.2008 - 02.2011
  • Maintained high standards of food quality by reviewing shipments, overseeing preparation and monitoring food safety.
  • Prepared restaurant business plan by reviewing demands, analyzing competitors and developing projections for sales and finances
  • Purchased adequate quantities of necessary restaurant items, including food, beverages, equipment and supplies.
  • Set and enforced performance and service standards to keep consistent, high-quality environment devoted to customer satisfaction.
  • Verified accurate records and sufficient supplies by conducting a weekly inventories of food, beverages, glassware and other materials.
  • Reviewed pricing and ordered food ingredients, kitchen appliances and supplies.

Retail Sales Person

TFG Group
Newcastle , Kwazulu Natal
06.2008 - 12.2008
  • Coordinated efficient restocking of sales floor with current merchandise and accurate signage for current promotions.
  • Supported loss prevention goals by maintaining accurate drawers and monitoring shopper behavior
  • Offered each customer top-notch, personal service and polite support to boost sales and customer satisfaction.
  • Displayed merchandise by arranging in appealing and orderly way to boost sales.
  • Organized store merchandise racks and displays to promote and maintain visually appealing environments.
  • Kept display and sales floor areas clean, tidy and professional in appearance to maximize worker efficiency and promote customer engagement.
  • Greeted customers, helped locate merchandise and suggested suitable options.
  • Improved operational efficiencies while managing customers requests, store inventory, transactions, new purchase orders and pricing needs.
  • Helped customers complete purchases, locate items and join reward programs to promote loyalty, satisfaction and sales numbers.

Restaurant Waiter

Spur Group
Durban, Kwazulu Natal
12.2005 - 05.2008
  • Kept server areas clean and stocked during service hours to increase efficiency while working tables.
  • Achieved monthly sales goals by using successful strategies to promote specials, desserts and alcoholic beverages.
  • Suggested appropriate food and drink pairings to increase per-ticket sales.
  • Monitored dining rooms for seating availability as well as service, safety and well-being of guests.
  • Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness.
  • Arranged tables for customers, following established preparation procedures to provide guests with excellent experiences and foster repeat business.
  • Upsold high-profit items such as appetizers and mixed drinks to enhance sales numbers.

Education

Metric Certificate -

Panorama Combined School
Newcastle
01.2004 - 12.2004

N3 Small Business Management & Entrepreneurship -

Amajuba F.E.T. College
Newcaste
01.2005 - 12.2005

N.D. Marketing - Marketing

Durban University of Technology
Durban
01.2009 - 12.2015

Diploma in Digital Marketing - Digital Marketing

Shaw Academy
Online
01.2017 - 07.2017

The Web Developer Bootcamp - I.T.

Udemy
Online
02.2020 - Current

Skills

    SEO

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Software

SEO PowerSuite

Ahrefs

Screaming Frog

Page Optimizer Pro

Cora

Google Search Console

Google Analytics

Google Tag manager

Google Data Studio

SE Ranking

SEM Rush

Certification

Google Ads Search Certification

Timeline

Digital Marketing Freelancer

Freelancer
04.2020 - Current

The Web Developer Bootcamp - I.T.

Udemy
02.2020 - Current

Facebook Ads Manager

Incubator (NMPI)
11.2019 - 04.2020

SEO/PPC Manager

Conversation Lab
09.2017 - 10.2019

Diploma in Digital Marketing - Digital Marketing

Shaw Academy
01.2017 - 07.2017

Public Relations & Marketing Manager

Fistfull Entertainment (Raheem Kemet)
06.2016 - 08.2017

Counter Manager

African Sales Company (P&G)
10.2013 - 06.2014

Brand ambassador

Gorilla Marketing
02.2012 - 10.2013

Restaurant Waiter

Circus Circus
03.2011 - 02.2012

N.D. Marketing - Marketing

Durban University of Technology
01.2009 - 12.2015

Restaurant General Manager

Cosmopolitan Coffee Bar
12.2008 - 02.2011

Retail Sales Person

TFG Group
06.2008 - 12.2008

Restaurant Waiter

Spur Group
12.2005 - 05.2008

N3 Small Business Management & Entrepreneurship -

Amajuba F.E.T. College
01.2005 - 12.2005

Metric Certificate -

Panorama Combined School
01.2004 - 12.2004

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Sanele KuneneDigital Marketer