Summary
Overview
Work History
Education
Skills
Personal Information
Interests
volunteer in abuse victim shelter
Timeline
Hi, I’m

Sandra Edo

CHIEF OPERATIONS OFFICER
Johannesburg
Sandra Edo

Summary

With over 20 years of diverse experience across FMCG, Petroleum, and IT sectors, I am adept at fostering a positive team environment, even in challenging times. My focus on people and business development has consistently driven revenue growth. I am committed to open communication and possess a strong ability to transform obstacles into success stories. I am eager to bring my expertise and positivity to your team.

Overview

26
years of professional experience
3
Languages

Work History

Umdoko Internet

CHIEF OPERATIONS OFFICER
01.2024 - Current

Job overview

  • Optimised resource allocation, reducing operational costs without compromising on quality or service levels.
  • Developed and maintained strong relationships with key stakeholders, enhancing business reputation and stakeholder engagement.
  • Oversaw daily operations across multiple departments, streamlining processes for maximised efficiency.
  • Negotiated high-value contracts with suppliers, securing favourable terms that improved profit margins.
  • Developed strategic plans based on market research and industry trends.
  • Attended industry events, conferences and trade shows to promote products and network with business owners and prospective clients.
  • Selected and mentored senior staff, creating successful leadership team.
  • Business Plans by Competency Marketing Strategy development.
  • Thought Leadership materials development Marketing of Thought Leadership materials on media platform.
  • Cold Calling to open doors for competencies.

Self Employed

ENTREPRENEUR
09.2016 - 12.2023

Job overview

  • Various responsibilities including Marketing Strategies, Business forecasting, Budget Management, Planning and execution of team building events, Planning and organization of world conferences with team lead from Fairfax-head office.
  • Compiled product, market and customer data to forecast accurate sales and profit projections.
  • Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.

Engen Petroleum Limited

COMMERCIAL FUELS STRATEGIST
06.2004 - 08.2016

Job overview

  • Marketing activation and all events planning and execution.
  • Marketing Intelligence and Competitive Analysis.
  • Rebates policy management and reviews.
  • Profitability analysis by grades and customer.
  • New product launches.
  • Profit and Loss Management.
  • Project Management (Clean Fuels).
  • Market Research.
  • Supply Chain Management.
  • Team Building.
  • Leadership Key Account Management.

ExxonMobil

MARKETING MANAGER
12.2000 - 05.2004

Job overview

  • Marketing Strategies and implementation by country.
  • Marketing Research and Competitor Analysis.
  • McLaren Car sponsorship management.
  • Blue Bulls sponsorship management.
  • Management of McLaren Car sponsorship.
  • Repositioning of Mobil in a highly competitive lubricants landscape.
  • Representative of Southern Africa in global meetings.
  • Budget Management.
  • Planning and execution of team building events.
  • Planning and organization of world conferences with team lead from Fairfax-head office.

Coca-Cola

BRAND MANAGER
02.1999 - 11.2000

Job overview

  • Conducted market research to understand customer needs and preferences.
  • Collaborated with internal stakeholders on budgeting decisions and forecasts.
  • Organized events such as trade shows, conferences, workshops.
  • Set pricing structures according to market analytics and emerging trends.
  • Resolved issues quickly through meticulous research and quick decision-making.

Education

University Of KwaZulu Natal

BACHELOR OF COMMERCE from ECONOMICS, MARKETING, FINANCE, BUSINESS ADMINISTRATION

Amazon Web Services Academy

AWS CLOUD PRACTITIONER CERTIFICATE from No Degree in AWS Cloud Practitioner Certificate

Stellenbosch University
Stellenbosch, WC

CERTIFICATE IN BUSINESS from Key Accounts Management
10-2012

Stellenbosch Business School
Western Cape

Supply Chain Management
09-2013

Adams College

MATRIC

Skills

Research analysis

Personal Information

  • Nationality: South African
  • Marital Status: Married

Interests

Reading

Travel

Sports

volunteer in abuse victim shelter

As a child, I grew up in an abusive environment, but through meeting and engaging with people who helped me overcome the abuse, I am now passing it on to others in the same situation.

Timeline

CHIEF OPERATIONS OFFICER

Umdoko Internet
01.2024 - Current

ENTREPRENEUR

Self Employed
09.2016 - 12.2023

COMMERCIAL FUELS STRATEGIST

Engen Petroleum Limited
06.2004 - 08.2016

MARKETING MANAGER

ExxonMobil
12.2000 - 05.2004

BRAND MANAGER

Coca-Cola
02.1999 - 11.2000

Amazon Web Services Academy

AWS CLOUD PRACTITIONER CERTIFICATE from No Degree in AWS Cloud Practitioner Certificate
1 2024

Adams College

MATRIC
1 1990

University Of KwaZulu Natal

BACHELOR OF COMMERCE from ECONOMICS, MARKETING, FINANCE, BUSINESS ADMINISTRATION
1 1995

Stellenbosch University

CERTIFICATE IN BUSINESS from Key Accounts Management
1 2013

Stellenbosch Business School

Supply Chain Management
1 2012
Sandra EdoCHIEF OPERATIONS OFFICER