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Hi, I’m
Sandra Edo
CHIEF OPERATIONS OFFICER
Johannesburg
Summary
With over 20 years of diverse experience across FMCG, Petroleum, and IT sectors, I am adept at fostering a positive team environment, even in challenging times. My focus on people and business development has consistently driven revenue growth. I am committed to open communication and possess a strong ability to transform obstacles into success stories. I am eager to bring my expertise and positivity to your team.
Overview
26
years of professional experience
3
Languages
Work History
Umdoko Internet
CHIEF OPERATIONS OFFICER
2024.01 - Current (2 education.years_Label & 5 education.months_Label)
Job overview
- Optimised resource allocation, reducing operational costs without compromising on quality or service levels.
- Developed and maintained strong relationships with key stakeholders, enhancing business reputation and stakeholder engagement.
- Oversaw daily operations across multiple departments, streamlining processes for maximised efficiency.
- Negotiated high-value contracts with suppliers, securing favourable terms that improved profit margins.
- Developed strategic plans based on market research and industry trends.
- Attended industry events, conferences and trade shows to promote products and network with business owners and prospective clients.
- Selected and mentored senior staff, creating successful leadership team.
- Business Plans by Competency Marketing Strategy development.
- Thought Leadership materials development Marketing of Thought Leadership materials on media platform.
- Cold Calling to open doors for competencies.
Self Employed
ENTREPRENEUR
2016.09 - 2023.12 (7 education.years_Label & 3 education.months_Label)
Job overview
- Various responsibilities including Marketing Strategies, Business forecasting, Budget Management, Planning and execution of team building events, Planning and organization of world conferences with team lead from Fairfax-head office.
- Compiled product, market and customer data to forecast accurate sales and profit projections.
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
Engen Petroleum Limited
COMMERCIAL FUELS STRATEGIST
2004.06 - 2016.08 (12 education.years_Label & 2 education.months_Label)
Job overview
- Marketing activation and all events planning and execution.
- Marketing Intelligence and Competitive Analysis.
- Rebates policy management and reviews.
- Profitability analysis by grades and customer.
- New product launches.
- Profit and Loss Management.
- Project Management (Clean Fuels).
- Market Research.
- Supply Chain Management.
- Team Building.
- Leadership Key Account Management.
ExxonMobil
MARKETING MANAGER
2000.12 - 2004.05 (3 education.years_Label & 5 education.months_Label)
Job overview
- Marketing Strategies and implementation by country.
- Marketing Research and Competitor Analysis.
- McLaren Car sponsorship management.
- Blue Bulls sponsorship management.
- Management of McLaren Car sponsorship.
- Repositioning of Mobil in a highly competitive lubricants landscape.
- Representative of Southern Africa in global meetings.
- Budget Management.
- Planning and execution of team building events.
- Planning and organization of world conferences with team lead from Fairfax-head office.
Coca-Cola
BRAND MANAGER
1999.02 - 2000.11 (1 education.year_Label & 9 education.months_Label)
Job overview
- Conducted market research to understand customer needs and preferences.
- Collaborated with internal stakeholders on budgeting decisions and forecasts.
- Organized events such as trade shows, conferences, workshops.
- Set pricing structures according to market analytics and emerging trends.
- Resolved issues quickly through meticulous research and quick decision-making.
Education
University Of KwaZulu Natal
BACHELOR OF COMMERCE from ECONOMICS, MARKETING, FINANCE, BUSINESS ADMINISTRATION
Amazon Web Services Academy
AWS CLOUD PRACTITIONER CERTIFICATE from No Degree in AWS Cloud Practitioner Certificate
Stellenbosch UniversityStellenbosch, WC
CERTIFICATE IN BUSINESS from Key Accounts Management
2012-10
Stellenbosch Business SchoolWestern Cape
Supply Chain Management
2013-09
Adams College
MATRIC
Skills
Research analysis
Profit and loss assessment
Project execution management
Strategic business development
Team leadership
Market competitor analysis
Strategic pricing development
Management and administration
Supply chain coordination
Interdepartmental collaboration
Personal Information
- Nationality: South African
- Marital Status: Married
Interests
Travel
Sports
volunteer in abuse victim shelter
As a child, I grew up in an abusive environment, but through meeting and engaging with people who helped me overcome the abuse, I am now passing it on to others in the same situation.
Timeline
CHIEF OPERATIONS OFFICER
Umdoko Internet
2024.01 - Current (2 education.years_Label & 5 education.months_Label)
ENTREPRENEUR
Self Employed
2016.09 - 2023.12 (7 education.years_Label & 3 education.months_Label)
COMMERCIAL FUELS STRATEGIST
Engen Petroleum Limited
2004.06 - 2016.08 (12 education.years_Label & 2 education.months_Label)
MARKETING MANAGER
ExxonMobil
2000.12 - 2004.05 (3 education.years_Label & 5 education.months_Label)
BRAND MANAGER
Coca-Cola
1999.02 - 2000.11 (1 education.year_Label & 9 education.months_Label)
Amazon Web Services Academy
AWS CLOUD PRACTITIONER CERTIFICATE from No Degree in AWS Cloud Practitioner Certificate
1 2024
Adams College
MATRIC
1 1990
University Of KwaZulu Natal
BACHELOR OF COMMERCE from ECONOMICS, MARKETING, FINANCE, BUSINESS ADMINISTRATION
1 1995
Stellenbosch University
CERTIFICATE IN BUSINESS from Key Accounts Management
1 2013
Stellenbosch Business School
Supply Chain Management
1 2012