SAMUKELISIWE DUMA
Germiston,South Africa
Summary
Driven professional with focus on customer satisfaction and problem-solving. Proficient in communication and conflict resolution, bringing valuable skills to enhance customer interactions. Committed to creating positive experiences that foster customer loyalty and business growth.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Commercial Optimisation Specialist
SkyNet Worldwide Express
Germiston, Gauteng
2025.07 - 2026.02
- Supported planning and delivery of integrated marketing campaigns across digital channels.
- Managed CRM activities to ensure accurate lead allocation and customer data.
- Created and maintained marketing collateral, including brochures and proposal templates.
- Drafted customer newsletters and promotional messaging to coordinate external communications.
- Conducted comprehensive process analysis to enhance workflow efficiency.
- Led training sessions to elevate staff skills and performance.
- Facilitated negotiations with vendors, securing advantageous deals for the company.
- Collaborated with internal teams to update website content for brand relevance.
Marketing Intern
SkyNet Worldwide Express
Germiston, Gauteng
2024.07 - 2025.07
- Prepared customer presentations, proposals, and welcome packs to support new business.
- Assisted in planning and coordinating customer events and engagement activities.
- Maintained CRM systems and supported campaign tracking and reporting.
- Supported brand activities including website updates and promotional items.
- Managed social media accounts LinkedIn and Meta, improved online interaction with customers.
- Supported sales teams with up-to-date marketing materials and presentations.
- Analysed competitors to improve strategic positioning of products in market
- Oversaw content calendar to ensure consistent message delivery across all platforms.
- Assisted in the organisation of promotional events to increase product visibility.
- Participated in product development discussions, contributing fresh and innovative ideas.
- Carried out SEO tasks for better search engine rankings.
- Created engaging, topical content tailored to target audiences.
- Brainstormed newsletter subject ideas to increase opening rates.
- Writing and editing content for newsletters.
- Participated in weekly brainstorming meetings, contributing innovative ideas for upcoming marketing initiatives and branding efforts.
- Replied to comments and messages on social media (LinkedIn), to maintain customer relationships.
- Managed customer‑facing messaging and CRM records to maintain service accuracy.
- Supported internal communication workflows that improved response consistency.
Assistant – Delivery Team
Takealot.com
2022.10 - 2023.11
- Coordinated delivery and collection schedules to meet tight operational deadlines.
- Assisted customers with placing and tracking online orders.
- Resolved delivery-related issues and logged returns accurately.
- Managed difficult situations calmly, ensuring a peaceful resolution.
- Enhanced company reputation through professional, courteous interactions with customers.
- Optimised customer satisfaction by proficiently addressing queries and concerns.
- Resolved complaints proficiently to enhance overall customer experience.
- Fostered a supportive environment through active team management.
- Managed delivery escalations, returns logging, and service follow‑ups.
- Maintained communication between logistics teams and customers.
Lead Generator
P3 People
Cape Town, South Africa
2022.04 - 2022.09
- Generated and qualified inbound and outbound leads through high-volume customer outreach.
- Engaged prospective clients via phone, email, and digital platforms to assess needs and service fit.
- Maintained accurate CRM records to support follow-ups and performance tracking.
- Collaborated with sales teams to ensure smooth handover of qualified opportunities.
- Applied strong communication and persuasion skills to build trust and customer interest.
- Met daily and weekly activity targets in a fast-paced environment.
- Achieved improved client outreach with efficient cold calling techniques.
- Undertook intensive product training sessions, providing insightful knowledge during client interactions.
Education
Advanced Diploma - Marketing
Cape Peninsula University of Technology
Cape Town, Western Cape 2023.02 - 2023.12
Diploma - Marketing
Cape Peninsula University of Technology
Cape Town, Western Cape 2020.01 - 2022.01
Senior Certificate (Matric) - Sciences
Tsebo Ulwazi Secondary School
Frankfort, Orange Free State 2018.01 - 2018.12
Skills
- Digital Marketing & Campaign Coordination
- Email Marketing (HubSpot, Everlytic)
- Social Media Management (Instagram, Facebook, LinkedIn)
- Content Creation (Canva, Adobe Express)
- CRM & Lead Management
- Competitor research
- Campaign Reporting & Insights
- Event & Brand Support
Certification
- HubSpot Academy: Content Marketing, Inbound Marketing, Email Marketing
- Google Analytics Academy
- Google Ads Certifications
- SEMrush Academy: PPC Fundamentals
REFERENCES
- Ronel, Kriek, Manager, ronelk@skynet.co.za, 073 602 4878, SkyNet Worldwide Express
- Rabiea, January, Team Leader, rabiea.j@takealot.com, 064 325 0309, Takealot.com
Accomplishments
Recipient of the Samantha Brand Award (SkyNet) , an executive-nominated recognition for exemplifying brand values, professionalism, and a strong willingness to support teams across the organisation.
Timeline
Commercial Optimisation Specialist
SkyNet Worldwide Express
2025.07 - 2026.02
Marketing Intern
SkyNet Worldwide Express
2024.07 - 2025.07
Advanced Diploma - Marketing
Cape Peninsula University of Technology
2023.02 - 2023.12
Assistant – Delivery Team
Takealot.com
2022.10 - 2023.11
Lead Generator
P3 People
2022.04 - 2022.09
Diploma - Marketing
Cape Peninsula University of Technology
2020.01 - 2022.01
Senior Certificate (Matric) - Sciences
Tsebo Ulwazi Secondary School
2018.01 - 2018.12