- Golf
- Cycling
- Road Running
SAMKELO MDLALOSE
Johannesburg
Summary
Distribution and Sales Leader experienced in financial services, market development, channel management, and digital transformation. Drove sustainable revenue growth by leading large-scale sales and distribution operations in regulated environments and built high-performing teams to expand access to financial services for underserved communities. Focused on stakeholder engagement, community partnerships, and fostering collaboration across cross-functional teams to enhance customer outcomes and operational effectiveness.
Overview
25
25
years of professional experience
Work History
Head of Distribution - Foundation Market Retail
Old Mutual
Johannesburg, South Africa
01.2025 - Current
- Led national sales and distribution initiatives, driving strategic growth, channel transformation, financial inclusion and operational excellence across Foundation Market Retail.
- Lead the development and execution of national distribution strategies aligned to business growth, profitability and market expansion objectives.
- Spearheaded digitisation of distribution channel's sales processes to secure mobile-enabled digital platforms, enhancing access and efficiency.
- Expanded financial services access into the social grant recipient market through innovative and compliant distribution models.
- Led the implementation of biometric customer verification capabilities to enable, strengthen customer authentication, reduce fraud and improve regulatory compliance.
- Built trusted partnerships with traditional leaders, community leaders and civic organisations to strengthen market penetration and financial inclusion initiatives.
- Drove collaboration across sales, marketing, operations, and technology teams, aligning efforts to enhance customer outcomes and optimise distribution effectiveness.
- Provide oversight on governance, conduct risk, compliance and operational controls across distribution channels.
- Successfully transformed distribution operations through digital channel enablement.
- Expanded market access by introducing secure customer onboarding solutions within underserved communities.
- Strengthened stakeholder ecosystems supporting financial inclusion and customer access.
- Advanced customer acquisition through innovative channel strategies and distribution partnerships.
- Key Contributions
- Key Achievements
REGIONAL SALES LEADER
Old Mutual MFC - Foundation Market Retail
03.2022 - 01.2024
- Led regional sales and distribution operations responsible for growth, profitability, stakeholder engagement, compliance and leadership development.
- Managed regional sales and sales support functions, aligning efforts to consistently support distribution to meet business targets and enhance profitability.
- Developed and executed regional market growth strategies.
- Led stakeholder engagement initiatives and cross-functional collaboration.
- Coached , developed and Perfomance Managed Sales Leaders and Branch Managers.
- Strengthened governance, risk and compliance performance across the region, ensuring adherence to regulatory standards and best practices.
AREA MANAGER
Old Mutual MFC - RMM
01.2012 - 01.2022
- Led a team of Branch Managers to oversee sales performance, enhance profitability, and drive market development and penetration across multiple branches.
- Delivered sales growth and profitability improvement.
- Developed local market plans and expanded market presence, reach and penetration( Needs Met )
SALES MANAGER
Old Mutual Group Schemes
01.2005 - 01.2012
- Led branch sales operations, advisor recruitment, performance management and local market execution. Successfully built high-performing sales teams and consistently delivered business growth.
- Led sales team towards achieving quarterly targets through strategic planning and effective resource allocation.
- Managed sales pipeline to ensure consistent business flow and achievement of sales objectives.
FINANCIAL ADVISOR
Old Mutual Growing Aspirations
01.2002 - 01.2005
- Delivered tailored financial advice, acquired clients, and managed client relationships to enhance satisfaction and retention.
Education
National Diploma - Customer Management
KLM Empowered
Bedfordview, GP01-2017
OMSA Market Management - Business Administration
Gordon's Institute of Business School (GIBS)
Johannesburg, GP01-2016
Management Advanced Programme (NQF 8) - Business Administration
Wits Business School
Cape Town, WC01-2014
Certificate - Financial Products (RE5 + RE1)
Milpark Business School
Johannesburg, GP01-2011
Skills
- Channel management
- Multi-Channel Distribution
- Market Expansion
- Customer Acquisition
- Business Development
- Digital Transformation & Onboarding
- Distribution Digitisation
- Mobile Sales Enablement
- Customer Journey Optimisation
- Strategic Planning
- Incentive Management
- Profitability Management
- Performance management
- Governance risk
- Compliance Management
- Operational Risk
- Government Partnerships
- Public partnerships
- Executive Leadership
- Talent Development
- Stakeholder engagement
- Communication skills
Interests
Accomplishments
- Built and led high-performing teams across national, regional and branch environments.
- Successfully led distribution transformation and channel digitisation initiatives.
- Expanded distribution access into underserved and financially excluded communities.
- Established strategic partnerships with regulators, government stakeholders, community leaders and external partners.
- Delivered consistent growth, profitability and customer acquisition results across multiple leadership roles.
GOVERNANCE & COMMUNITY LEADERSHIP
- Chairperson, School Governing Body
- Arbor Primary School (2017 – Present)
EXECUTIVE DEVELOPMENT
- Manager of Managers Development Programme, Old Mutual Business School (2009)
- Technical Management Training, Old Mutual Business School (2007)
- Management Development Programme, Old Mutual Business School (2006)
Timeline
Head of Distribution - Foundation Market Retail
Old Mutual
01.2025 - Current
REGIONAL SALES LEADER
Old Mutual MFC - Foundation Market Retail
03.2022 - 01.2024
AREA MANAGER
Old Mutual MFC - RMM
01.2012 - 01.2022
SALES MANAGER
Old Mutual Group Schemes
01.2005 - 01.2012
FINANCIAL ADVISOR
Old Mutual Growing Aspirations
01.2002 - 01.2005
National Diploma - Customer Management
KLM Empowered
OMSA Market Management - Business Administration
Gordon's Institute of Business School (GIBS)
Management Advanced Programme (NQF 8) - Business Administration
Wits Business School
Certificate - Financial Products (RE5 + RE1)
Milpark Business School